An antiperspirant is a chemical agent that reduces perspiration or sweating. Deodorants typically include antiseptic ingredients that repel the bacteria that cause odor, and may contain an additional fragrance. The deodorants market in Europe is set to grow by US$ 1.45 billion during 2021-2027, growing at a compound annual growth rate (CAGR) of 2.7% during the forecast period, according to data and analytics company StrategyHelix. The increasing demand for personal grooming products, along with the rise in female workforce participation, rising demand for novel and innovative scented products among millennials, increasing awareness regarding the benefits of maintaining personal hygiene are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for deodorants. The Europe deodorants market is segmented on the basis of price range, product, distribution channel, and country. By price range, it is categorized into prestige product, and mass product. The mass product segment held the largest market share in 2020. By product, the deodorants market is divided into aerosols and sprays, creams and gels, pumps, roll-ons, and sticks. The aerosols and sprays segment accounted for the largest market share in 2020. Based on distribution channel, the deodorants market is divided into supermarkets & hypermarkets, specialty stores, online retailing, and others.

The report has profiled some of the key players of the market such as Unilever PLC, L’Oreal S.A., Mirato S.p.A., Beiersdorf AG, Colgate-Palmolive Company, The Bolton Group, Henkel AG & Co. KGaA, Revlon Inc., Coty Inc., Remark Groep BV, Laboratorios Byly S.A., Angelini Group, Li & Fung Limited, Grupo Ac Marca SL, Gruppo Sodalis Srl.

The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the deodorants market to help drive informed decision making for industry executives, policy makers, academic, and analysts.

Report Scope

Price range: prestige product, and mass product
Product: aerosols and sprays, creams and gels, pumps, roll-ons, and sticks
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, and others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, and United Kingdom
Years Considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders

Get a comprehensive picture of the Europe deodorants market
Identify regional strategies and strategic priorities on the basis of local data and analysis
Pinpoint growth sectors and trends for investment
Understand what the future of the deodorants market in Europe looks like
Identify the competitive landscape and window of opportunity

Table of Contents

1. Market Definition
2. Research Methodology
3. Market Data & Outlook
3.1 Market Value
3.2 Market Value Forecast
4. Deodorants Market by Price Range
4.1 Prestige Product
4.2 Mass Product
5. Deodorants Market by Product
5.1 Aerosols And Sprays
5.2 Creams And Gels
5.3 Pumps
5.4 Roll-Ons
5.5 Sticks
6. Deodorants Market by Distribution Channel
6.1 Supermarkets & Hypermarkets
6.2 Specialty Stores
6.3 Online Retailing
6.4 Others
7. Deodorants Market by Country
7.1 France
7.2 Germany
7.3 Italy
7.4 Netherlands
7.5 Poland
7.6 Russia
7.7 Spain
7.8 Sweden
7.9 Switzerland
7.10 United Kingdom
8. Company Profiles
8.1 Unilever PLC
8.2 L’Oreal S.A.
8.3 Mirato S.p.A.
8.4 Beiersdorf AG
8.5 Colgate-Palmolive Company
8.6 The Bolton Group
8.7 Henkel AG & Co. KGaA
8.8 Revlon, Inc.
8.9 Coty Inc.
8.10 Remark Groep BV
8.11 Laboratorios Byly, S.A.
8.12 Angelini Group
8.13 Li & Fung Limited
8.14 Grupo Ac Marca SL
8.15 Gruppo Sodalis Srl
9. Appendix
9.1 About StrategyHelix
9.2 Disclaimer

USD 1,650

Product Type

Industry Briefing

Release Date

15 November 2021






Deodorants Market in Europe 2021

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Deodorants Market in Europe 2021

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