Brazil Deodorants Market 2025

The market for deodorants is set for moderate growth, with projections indicating an increase of USD 2.3 billion and a CAGR nearing 9.3% over the forecast period. The Brazil deodorants market is primarily driven by rising urbanization and increasing disposable incomes. As more individuals move to urban areas, there is a growing awareness and emphasis on personal hygiene and grooming standards. This demographic shift, coupled with higher disposable incomes, allows consumers to invest in premium and diverse deodorant products, fostering market growth.

Another significant driver is the influence of global lifestyle trends and social media. Brazil consumers, especially the younger demographic, are increasingly exposed to international beauty and personal care standards through digital platforms. This exposure encourages the adoption of deodorant products that align with global trends, thereby boosting demand. Additionally, the growing preference for natural and eco-friendly products among health-conscious consumers further propels the market, driving manufacturers to innovate and offer more sustainable deodorant options.

This report delivers a deep dive into the Brazil deodorants market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product, pricing, gender, packaging material and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Brazil deodorants market is outlined below:
Product: creams, pumps, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, others

The Brazil deodorants market is segmented by product, pricing, gender, packaging material and distribution channel. By product, it includes creams, pumps, roll-ons, sprays, and sticks. Pricing segments are divided into mass, and premium. Gender segments cover men’s, women’s, and unisex. The packaging material segmentation covers flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The competitive landscape of the deodorants industry has been thoroughly analyzed, highlighting key players such as Unilever PLC, Natura & Co, Beiersdorf AG, Coty Inc., Grupo Boticario, Baston Industria de Aerossois LTDA, Nasha Intercontinental Cosmetics Ltda, L’Oreal S.A., The Procter & Gamble Company (P&G), Dana Classic Fragrances Inc. (IMG Holdings Inc.), Memphis S.A. Industrial and Kao Corporation.

This report presents an extensive analysis of major entities in the deodorants market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Brazil deodorants market.
Gain in-depth analysis and forecasts for the key segments of the Brazil deodorants market: product, pricing, gender, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Brazil deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Brazil deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Deodorants Market – Product Analysis
Brazil Deodorants Market – Pricing Analysis
Brazil Deodorants Market – Gender Analysis
Brazil Deodorants Market – Packaging Material Analysis
Brazil Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Natura & Co
Beiersdorf AG
Coty Inc.
Grupo Boticario
Baston Industria de Aerossois LTDA
Nasha Intercontinental Cosmetics Ltda
L’Oreal S.A.
The Procter & Gamble Company (P&G)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Brazil Deodorants Market 2020-2030
Chart Brazil Deodorants Market, Net Growth, 2020-2030
Chart Brazil Deodorants Market, Growth Rates, 2020-2030
Table Brazil Deodorants Market by Product, 2020-2030
Chart Brazil Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Brazil Deodorants Market by Product, 2020-2030
Table Brazil Deodorants Market by Pricing, 2020-2030
Chart Brazil Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Brazil Deodorants Market by Pricing, 2020-2030
Table Brazil Deodorants Market by Gender, 2020-2030
Chart Brazil Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Brazil Deodorants Market by Gender, 2020-2030
Table Brazil Deodorants Market by Packaging Material, 2020-2030
Chart Brazil Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Brazil Deodorants Market by Packaging Material, 2020-2030
Table Brazil Deodorants Market by Distribution Channel, 2020-2030
Chart Brazil Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Deodorants Market by Distribution Channel, 2020-2030
Table Brazil Deodorants Market Share (%), by Companies, 2020-2024
Chart Brazil Deodorants Market, by Companies, 2024
Table Brazil Deodorants Market Share (%), by Brands, 2020-2024
Chart Brazil Deodorants Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Deodorants Market: Spend as a Proportion of GDP (%)
Table Brazil Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Natura & Co
Beiersdorf AG
Coty Inc.
Grupo Boticario
Baston Industria de Aerossois LTDA
Nasha Intercontinental Cosmetics Ltda
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Dana Classic Fragrances, Inc. (IMG Holdings Inc.)
Memphis S.A. Industrial
Kao Corporation