Vietnam’s confectionery market is entering a period of robust expansion, with total value projected to climb from USD 1.10 billion in 2024 to nearly USD 1.84 billion by 2030, translating into a compound annual growth rate of 9% between 2025 and 2030. This growth trajectory reflects a confluence of economic recovery, evolving consumer preferences, and digital transformation that is reshaping the competitive landscape.
The broader macroeconomic outlook for Vietnam is favorable, with GDP growth expected to remain strong over the medium term. As consumer confidence rebounds in tandem with economic stability, discretionary spending is set to rise, benefiting categories such as confectionery that rely heavily on impulse-driven and occasional purchases. The resulting increase in both volume and value sales highlights a market becoming more consumption-driven, underpinned by a growing middle class and expanding urban population.
At the same time, the strategic role of digital engagement has become central to brand performance. Companies operating in Vietnam’s confectionery sector are rapidly shifting toward online marketing platforms to appeal to a tech-savvy, mobile-first generation. Digital campaigns are not only reshaping brand-consumer interactions but are also proving effective at triggering impulse buys through targeted promotions and social media influencers. This digital pivot is particularly crucial in capturing the attention of younger demographics, whose purchasing decisions are increasingly shaped by online visibility and real-time engagement.
Health and wellness concerns are beginning to act as a counterbalance to indulgence, subtly redirecting the development of new product lines. With consumers—especially parents—exhibiting rising sensitivity toward nutritional content, brands are under mounting pressure to innovate. The focus has shifted toward products formulated with natural ingredients, reduced sugar, and cleaner labels, all of which cater to a growing appetite for healthier indulgence. While these offerings remain a niche within the broader category, their momentum signals an important shift in consumer values that could redefine category leadership over time.
Vietnam’s confectionery market, therefore, stands at a dynamic intersection of economic growth, shifting lifestyles, and digital maturity. As competition intensifies, success will likely depend on the ability of market participants to simultaneously capitalize on macroeconomic tailwinds, embrace digital-first strategies, and align with the evolving health priorities of modern consumers.
Providing a holistic view of the Vietnam confectionery market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, packaging type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.
Report Highlights
The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Tons/VND/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type, packaging type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Vietnam confectionery market is structured as follows:
Product type – e.g., chocolate confectionery (boxed chocolate assortments, chocolate bags and pouches, chocolate tablets, countlines), gums (bubble gum, chewing gum), sugar confectionery (chewy candies, gummies and jellies, hard candies, lollipops, medicated confectioneries, mints, toffees, caramels and nougat, others)
Packaging type – e.g., flexible packaging, folding cartons, rigid plastic, metal, others
Distribution channel – e.g., convenience stores, supermarkets and hypermarkets, specialized stores, small grocery stores, foodservice channels, e-commerce, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the confectionery sector in Vietnam, with data on top-performing brands and consolidation trends. Key market participants include:
Ferrero International S.A.
Hai Chau Confectionery Joint Stock Company
Hai Ha Confectionery JSC
Hanh Dung Co., Ltd.
Long Hai Co., Ltd.
Lotte Corporation
Mars, Incorporated
Mondelez International Inc.
Nestle S.A.
Orion Group
Perfetti Van Melle Group
PT. Mayora Indah, Tbk
The Hershey Company
The PAN Group
Triko Foods Co.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Vietnam confectionery sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Confectionery Market – Product Type Analysis
Vietnam Confectionery Market – Packaging Type Analysis
Vietnam Confectionery Market – Distribution Channel Analysis
Company Shares Analysis
Ferrero International S.A.
Hai Chau Confectionery Joint Stock Company
Hai Ha Confectionery JSC
Hanh Dung Co., Ltd.
Long Hai Co., Ltd.
Lotte Corporation
Mars, Incorporated
Mondelez International Inc.
Nestle S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Confectionery Market 2020-2030
Chart Vietnam Confectionery Market, Net Growth, 2020-2030
Chart Vietnam Confectionery Market, Growth Rates, 2020-2030
Table Vietnam Confectionery Market by Product Type, 2020-2030
Chart Vietnam Confectionery Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Confectionery Market by Product Type, 2020-2030
Table Vietnam Confectionery Market by Packaging Type, 2020-2030
Chart Vietnam Confectionery Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Confectionery Market by Packaging Type, 2020-2030
Table Vietnam Confectionery Market by Distribution Channel, 2020-2030
Chart Vietnam Confectionery Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Confectionery Market by Distribution Channel, 2020-2030
Table Vietnam Confectionery Market Share (%), by Companies, 2020-2024
Chart Vietnam Confectionery Market, by Companies, 2024
Table Vietnam Confectionery Market Share (%), by Brands, 2020-2024
Chart Vietnam Confectionery Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Confectionery Market: Spend as a Proportion of GDP (%)
Table Vietnam Confectionery Market: Consumption per Capita (Population)