Market Overview
The Thailand confectionery market is projected to reach USD 1,292.8 million by 2031, expanding at a compound annual growth rate of 4.8%. Growth will be shaped by resilient demand for affordable indulgence, even as higher cocoa, sugar and ingredient costs force brands to manage pricing more carefully. Consumers remain receptive to small treats, but value consciousness will keep pressure on pack sizes, promotions and formulations that deliver a strong sensory experience without pushing products too far beyond everyday affordability.
Innovation is becoming more closely tied to texture, novelty and local relevance. Brands are using filled formats, crunchy inclusions, playful shapes and locally inspired flavors to create stronger reasons for trial in a crowded snacking market. Social media is accelerating this cycle, turning visually distinctive or globally influenced products into short-term demand drivers. In this environment, novelty is not only a way to attract younger shoppers; it also helps manufacturers justify premium cues while managing cost pressure.
Health awareness is adding a more selective layer to category development. Low-sugar, zero-calorie, plant-based, dark and nutritionally fortified products are gaining visibility as consumers look for indulgence with fewer perceived trade-offs. These offerings are likely to remain more concentrated among urban and higher-income consumers, but their influence will extend across the wider market by pushing brands to improve labeling, portion control and ingredient positioning.
Entertainment-led marketing and retail accessibility will continue to support demand. Convenience stores remain central to impulse purchases through dense networks, frequent promotions and immediate-consumption formats, while supermarkets provide a stronger platform for premium, imported and health-oriented products. Celebrity tie-ins, collectible campaigns and TikTok- or Facebook-led engagement are giving confectionery a stronger connection to youth culture. The strongest performers will be those that combine accessible pricing, trend-led innovation, health-aware positioning and high-frequency retail visibility.
Delivering a data-driven perspective on the Thailand confectionery market, the report details historical performance over the past six years and projects future trends through 2031. It delves into market segmentation, analyzing developments across product type, type, packaging type and distribution channel.
What’s Inside the Report
Designed for business leaders and strategists, this report offers a data-rich overview of the Thailand confectionery market from 2021 to 2031, including historical data and projections through 2031. All figures are reported in (Tons/THB/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type, type, packaging type and distribution channel. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2021 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Thailand confectionery market is categorized into the following segments:
Product type – e.g., chocolate confectionery (boxed chocolate assortments, chocolate bags and pouches, chocolate tablets, countlines, seasonal chocolates), gum, sugar confectionery (caramels, nougat and toffees, chewy candies, gummies and jellies, hard candies, lollipops, medicated confectioneries, mints, other sugar confectionery)
Type – e.g., low/no sugar confectionery, regular confectionery
Packaging type – e.g., flexible packaging, folding cartons, metal tins, rigid plastic containers
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, food specialty stores, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the confectionery industry in Thailand, offering visibility into brand dominance and market leadership. Major participants include: Alfred Ritter GmbH & Co. KG, Asia Jumbo Industries Co., Ltd., August Storck KG, Bayer AG, Boonprasert Confectionery Co., Ltd., Chocoladefabriken Lindt & Sprungli AG, Delfi Limited, European Foods PCL, Ezaki Glico Co., Ltd., Ferrero International S.A., General Candy Co., Ltd., Grupo Arcor S.A., Haribo GmbH & Company KG, JG Summit Holdings, Inc., Jintana Foods Co., Ltd., Lofthouse of Fleetwood Ltd., Lotte Corporation, Mars, Incorporated, Meiji Holdings Co., Ltd., Mondelez International Inc., Morinaga & Company, Ltd., Morishita Jintan Co., Ltd., Nestle S.A., Osotspa Public Company Limited (OSP), P. Sang Udom Trading Co., Ltd., Perfetti Van Melle Group, Pongchit Co., Ltd., PT. Mayora Indah, Tbk, PT. Yupi Indo Jelly Gum, Ricola Ltd., Siam Uni Tools Co., Ltd., Srinanaporn Marketing Co., Ltd., Sunsu Solution Co., Ltd., The Hershey Company, United Foods PCL, Universal Robina Corporation (URC), etc.
Market share data is presented for top-performing companies in the overall confectionery sector, as well as for individual segments such as confectionery, chocolate confectionery, gum and sugar confectionery, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Thailand confectionery market share
Thailand chocolate confectionery market share
Thailand gum market share
Thailand sugar confectionery market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Thailand Confectionery Market – Product Type Analysis
Thailand Confectionery Market – Type Analysis
Thailand Confectionery Market – Packaging Type Analysis
Thailand Confectionery Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Alfred Ritter GmbH & Co. KG
Asia Jumbo Industries Co., Ltd.
August Storck KG
Bayer AG
Boonprasert Confectionery Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Confectionery Market 2021-2031
Chart Thailand Confectionery Market, Net Growth, 2021-2031
Chart Thailand Confectionery Market, Growth Rates, 2021-2031
Table Thailand Confectionery Market by Product Type, 2021-2031
Chart Thailand Confectionery Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Thailand Confectionery Market by Product Type, 2021-2031
Table Thailand Confectionery Market by Type, 2021-2031
Chart Thailand Confectionery Market by Type, CAGR Historic and Forecast, 2021-2031
Chart Thailand Confectionery Market by Type, 2021-2031
Table Thailand Confectionery Market by Packaging Type, 2021-2031
Chart Thailand Confectionery Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Thailand Confectionery Market by Packaging Type, 2021-2031
Table Thailand Confectionery Market by Distribution Channel, 2021-2031
Chart Thailand Confectionery Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Thailand Confectionery Market by Distribution Channel, 2021-2031
Table Thailand Confectionery Market Share (%), by Companies, 2021-2025
Chart Thailand Confectionery Market, by Companies, 2025
Table Thailand Confectionery Market Share (%), by Brands, 2021-2025
Chart Thailand Confectionery Market, by Brands, 2025
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Confectionery Market: Spend as a Proportion of GDP (%)
Table Thailand Confectionery Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following Thailand Confectionery companies:
Alfred Ritter GmbH & Co. KG
Asia Jumbo Industries Co., Ltd.
August Storck KG
Bayer AG
Boonprasert Confectionery Co., Ltd.
Chocoladefabriken Lindt & Sprungli AG
Delfi Limited
European Foods PCL
Ezaki Glico Co., Ltd.
Ferrero International S.A.
General Candy Co., Ltd.
Grupo Arcor S.A.
Haribo GmbH & Company KG
JG Summit Holdings, Inc.
Jintana Foods Co., Ltd.
Lofthouse of Fleetwood Ltd.
Lotte Corporation
Mars, Incorporated
Meiji Holdings Co., Ltd.
Mondelez International Inc.
Morinaga & Company, Ltd.
Morishita Jintan Co., Ltd.
Nestle S.A.
Osotspa Public Company Limited (OSP)
P. Sang Udom Trading Co., Ltd.
Perfetti Van Melle Group
Pongchit Co., Ltd.
PT. Mayora Indah, Tbk
PT. Yupi Indo Jelly Gum
Ricola Ltd.
Siam Uni Tools Co., Ltd.
Srinanaporn Marketing Co., Ltd.
Sunsu Solution Co., Ltd.
The Hershey Company
United Foods PCL
Universal Robina Corporation (URC)
