The market for confectionery is set for moderate growth, with projections indicating an increase of USD 77.6 million and a compound annual growth rate (CAGR) nearing 7.1% over the forecast period. Kenya’s confectionery market is benefiting from urbanization and a rising middle class, driving demand for both local and imported confectionery products. Chocolate and sugar-based treats remain popular, while the growth of modern retail outlets is enhancing market reach.
The report provides a comprehensive analysis of the Kenya confectionery industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, packaging type and distribution channel. The insights gained from this evaluation help reveal the growth potential within the confectionery sector.
Market Segmentation
The segmentation of the Kenya confectionery market is outlined below:
Product type: chocolate, gums, sugar confectionery
Packaging type: flexible packaging, folding cartons, rigid plastic, metal, others
Distribution channel: supermarkets and hypermarkets, small grocery stores, foodservice channels, e-commerce, others
The Kenya confectionery market is segmented by product type, packaging type and distribution channel. By product type, the market includes chocolate, gums, and sugar confectionery. Packaging type segments are divided into flexible packaging, folding cartons, rigid plastic, metal, and others. Distribution channel segments cover supermarkets and hypermarkets, small grocery stores, foodservice channels, e-commerce, and others.
Competitive Landscape
Prominent companies operating within the market comprise The Hershey Company, Perfetti Van Melle Group, Patco Co. Ltd., Nestle S.A., Mzuri Sweets Ltd., Mondelez International Inc., Mars Incorporated, Lotte Corporation, Kenya Sweets Limited, Kenafric Industries Limited, Glacier Products Ltd., Ferrero International S.A. and Candico India Limited.
This report presents an extensive analysis of major entities in the confectionery market, focusing on their performance from 2019 to 2023. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya confectionery market.
Gain in-depth analysis and forecasts for the key segments of the Kenya confectionery market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya confectionery market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya confectionery market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Confectionery Market – Product Type Analysis
Kenya Confectionery Market – Packaging Type Analysis
Kenya Confectionery Market – Distribution Channel Analysis
Key Players and Market Share
– The Hershey Company
– Perfetti Van Melle Group
– Patco Co., Ltd.
– Nestle S.A.
– Mzuri Sweets Ltd.
– Mondelez International Inc.
– Mars, Incorporated
– Lotte Corporation
– Kenya Sweets Limited
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Kenya Confectionery Market 2019-2029
Chart Kenya Confectionery Market, Net Growth, 2019-2029
Chart Kenya Confectionery Market, Growth Rates, 2019-2029
Table Kenya Confectionery Market by Product Type, 2019-2029
Chart Kenya Confectionery Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Confectionery Market by Product Type, 2019-2029
Table Kenya Confectionery Market by Packaging Type, 2019-2029
Chart Kenya Confectionery Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Confectionery Market by Packaging Type, 2019-2029
Table Kenya Confectionery Market by Distribution Channel, 2019-2029
Chart Kenya Confectionery Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Confectionery Market by Distribution Channel, 2019-2029
Table Kenya Confectionery Market Share (%), by Companies, 2019-2023
Chart Kenya Confectionery Market, by Companies, 2023
Table Kenya Confectionery Market Share (%), by Brands, 2019-2023
Chart Kenya Confectionery Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Confectionery Market: Spend as a Proportion of GDP (%)
Table Kenya Confectionery Market: Consumption per Capita (Population)
Companies Mentioned
The Hershey Company
Perfetti Van Melle Group
Patco Co., Ltd.
Nestle S.A.
Mzuri Sweets Ltd.
Mondelez International Inc.
Mars, Incorporated
Lotte Corporation
Kenya Sweets Limited
Kenafric Industries Limited
Glacier Products Ltd.
Ferrero International S.A.
Candico India Limited