Vietnam Color Cosmetics Market 2025

Vietnam’s color cosmetics market demonstrated strong momentum in 2024, fueled by deepening digital engagement and strategic brand investments in social media platforms, particularly TikTok’s short-form video content. This digital push has expanded market reach beyond urban centers, driving penetration into rural areas while normalizing daily makeup routines featuring natural, lightweight finishes among students, office workers, and service industry professionals. The category’s growth reflects evolving social behaviors, with Vietnamese teenagers and young adults increasingly congregating for livestreams and content creation, activities that amplify exposure to and adoption of current beauty trends.

The market is positioned for sustained robust expansion throughout the forecast period, underpinned by rising disposable incomes and heightened focus on personal presentation among Gen Z and millennial consumers. Social media influencers continue to reshape consumption patterns, accelerating product adoption cycles and encouraging earlier category entry. Vietnamese consumers are demonstrating growing sophistication in product selection, with heightened awareness of skin-type compatibility and occasion-specific formulations becoming key purchase considerations.

Competitive intensity is expected to escalate as global brands leverage their trendsetting capabilities and multi-tier pricing strategies to dominate the innovation landscape. However, a concurrent shift toward ingredient consciousness presents opportunities for local players to carve niche positions through clean beauty formulations and affordable natural alternatives. This bifurcation suggests an evolving market structure where international brands lead trend diffusion while domestic manufacturers capitalize on wellness-oriented demand, creating a dynamic competitive environment shaped by digital influence, consumer education, and value segmentation.

This report presents a thorough analysis and future outlook for the Vietnam color cosmetics market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, price range, packaging type and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Market Segmentation

The Vietnam color cosmetics market is structured as follows:
Product type: eye makeup (eyeliners & eye pencils, eye shadows, mascaras, others), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, others), lip makeup (lip gloss, lip liners & pencils, lipsticks, others), nail products (nail care products, nail polish, polish removers, others), others
Price range: mass, premium
Packaging type: flexible packaging, folding cartons, glass bottles, metal aerosol cans, rigid plastic
Distribution channel: supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others

The color cosmetics market in Vietnam is segmented across product type, price range, packaging type and distribution channel. By product type, the market is categorized into eye makeup (eyeliners & eye pencils, eye shadows, mascaras, others), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, others), lip makeup (lip gloss, lip liners & pencils, lipsticks, others), nail products (nail care products, nail polish, polish removers, others), and others. Price range categories include mass, and premium. Packaging type segments consist of flexible packaging, folding cartons, glass bottles, metal aerosol cans, and rigid plastic. The distribution channel segmentation covers supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

Leading companies in the color cosmetics market comprise Yatsen Holding Limited, The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., MOI Cosmetics Co. Ltd., Mefactory Co. Ltd., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LG Household & Health Care Ltd., iFamily Sc Co. Ltd., DM&C Co. Ltd., Chanel S.A. and Amorepacific Corporation.

The report provides a detailed assessment of prominent companies within the color cosmetics market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Vietnam color cosmetics market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam color cosmetics market: product type, price range, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam color cosmetics market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam color cosmetics market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Color Cosmetics Market – Product Type Analysis
Vietnam Color Cosmetics Market – Price Range Analysis
Vietnam Color Cosmetics Market – Packaging Type Analysis
Vietnam Color Cosmetics Market – Distribution Channel Analysis
Company Shares Analysis
Yatsen Holding Limited
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
MOI Cosmetics Co., Ltd.
Mefactory Co., Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Vietnam Color Cosmetics Market 2020-2030
Chart Vietnam Color Cosmetics Market, Net Growth, 2020-2030
Chart Vietnam Color Cosmetics Market, Growth Rates, 2020-2030
Table Vietnam Color Cosmetics Market by Product Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, 2020-2030
Table Vietnam Color Cosmetics Market by Price Range, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, 2020-2030
Table Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Table Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Table Vietnam Color Cosmetics Market Share (%), by Companies, 2020-2024
Chart Vietnam Color Cosmetics Market, by Companies, 2024
Table Vietnam Color Cosmetics Market Share (%), by Brands, 2020-2024
Chart Vietnam Color Cosmetics Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Color Cosmetics Market: Spend as a Proportion of GDP (%)
Table Vietnam Color Cosmetics Market: Consumption per Capita (Population)

Companies Mentioned

Yatsen Holding Limited
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
MOI Cosmetics Co., Ltd.
Mefactory Co., Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, Ltd.
iFamily Sc Co., Ltd.
DM&C Co., Ltd.
Chanel S.A.
Amorepacific Corporation