USA Color Cosmetics Market 2025$425.0
The USA color cosmetics market is expected to see a slight increase of USD 5.0 billion, translating to a CAGR of about 2.8% from 2025 to 2030. The USA’s color cosmetics market is driven by strong consumer demand for innovative and sustainable beauty products. Social media influencers and celebrities continue to shape beauty trends, while consumers increasingly prioritize clean, cruelty-free, and eco-friendly cosmetics. The rise of direct-to-consumer brands and e-commerce is further supporting market expansion.
Providing a strategic perspective on the USA color cosmetics market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, price range, packaging type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Market Segmentation
The USA color cosmetics market is classified into the following segments:
Product type: eye makeup (eyeliners & eye pencils, eye shadows, mascaras, others), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, others), lip makeup (lip gloss, lip liners & pencils, lipsticks, others), nail products (nail care products, nail polish, polish removers, others), others
Price range: mass, premium
Packaging type: flexible packaging, folding cartons, glass bottles, metal aerosol cans, rigid plastic
Distribution channel: supermarkets and hypermarkets, warehouse clubs, department stores, health and beauty stores, direct selling, e-commerce, others
The color cosmetics market in USA is segmented across product type, price range, packaging type and distribution channel. The market is classified by product type into eye makeup (eyeliners & eye pencils, eye shadows, mascaras, others), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, others), lip makeup (lip gloss, lip liners & pencils, lipsticks, others), nail products (nail care products, nail polish, polish removers, others), and others. Price range categories include mass, and premium. Packaging type segments comprise flexible packaging, folding cartons, glass bottles, metal aerosol cans, and rigid plastic. The distribution channel segmentation covers supermarkets and hypermarkets, warehouse clubs, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The USA color cosmetics market is marked by intense competition, featuring leading companies such as Wella AG, The Estee Lauder Companies Inc., The Clorox Company, Tanalize Kosmetik AS, Shiseido Company Limited, Rodan & Fields LLC, Revlon Inc., Orveon global US LLC, Nestle S.A., Melaleuca Inc., Mary Kay Inc., Markwins International Corporation Ltd., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LG Household & Health Care Ltd., Le Groupe Rocher, KOSE Corporation, Kenvue Inc., Glossier Inc., e.l.f. Beauty Inc., Coty Inc., cosnova GmbH, Clarins SA, Chanel S.A. and Anastasia Beverly Hills Inc.
This analysis offers a comprehensive overview of the main players in the color cosmetics market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the USA color cosmetics market.
Gain in-depth analysis and forecasts for the key segments of the USA color cosmetics market: product type, price range, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the USA color cosmetics market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the USA color cosmetics market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Color Cosmetics Market – Product Type Analysis
USA Color Cosmetics Market – Price Range Analysis
USA Color Cosmetics Market – Packaging Type Analysis
USA Color Cosmetics Market – Distribution Channel Analysis
Company Shares Analysis
Wella AG
The Estee Lauder Companies Inc.
The Clorox Company
Tanalize Kosmetik AS
Shiseido Company, Limited
Rodan & Fields, LLC
Revlon, Inc.
Orveon Global US LLC
Nestle S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table USA Color Cosmetics Market 2020-2030
Chart USA Color Cosmetics Market, Net Growth, 2020-2030
Chart USA Color Cosmetics Market, Growth Rates, 2020-2030
Table USA Color Cosmetics Market by Product Type, 2020-2030
Chart USA Color Cosmetics Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart USA Color Cosmetics Market by Product Type, 2020-2030
Table USA Color Cosmetics Market by Price Range, 2020-2030
Chart USA Color Cosmetics Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart USA Color Cosmetics Market by Price Range, 2020-2030
Table USA Color Cosmetics Market by Packaging Type, 2020-2030
Chart USA Color Cosmetics Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart USA Color Cosmetics Market by Packaging Type, 2020-2030
Table USA Color Cosmetics Market by Distribution Channel, 2020-2030
Chart USA Color Cosmetics Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Color Cosmetics Market by Distribution Channel, 2020-2030
Table USA Color Cosmetics Market Share (%), by Companies, 2020-2024
Chart USA Color Cosmetics Market, by Companies, 2024
Table USA Color Cosmetics Market Share (%), by Brands, 2020-2024
Chart USA Color Cosmetics Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Color Cosmetics Market: Spend as a Proportion of GDP (%)
Table USA Color Cosmetics Market: Consumption per Capita (Population)
Companies Mentioned
Wella AG
The Estee Lauder Companies Inc.
The Clorox Company
Tanalize Kosmetik AS
Shiseido Company, Limited
Rodan & Fields, LLC
Revlon, Inc.
Orveon Global US LLC
Nestle S.A.
Melaleuca, Inc.
Mary Kay Inc.
Markwins International Corporation Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, Ltd.
Le Groupe Rocher
KOSE Corporation
Kenvue Inc.
Glossier Inc.
e.l.f. Beauty, Inc.
Coty Inc.
cosnova GmbH
Clarins SA
Chanel S.A.
Anastasia Beverly Hills, Inc.
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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