The color cosmetics in USA market size is projected to grow by USD 5.0 billion from 2024 to 2029, registering a CAGR of 2.8 percent, according to the latest market data. The USA’s color cosmetics market is driven by strong consumer demand for innovative and sustainable beauty products. Social media influencers and celebrities continue to shape beauty trends, while consumers increasingly prioritize clean, cruelty-free, and eco-friendly cosmetics. The rise of direct-to-consumer brands and e-commerce is further supporting market expansion.
This report presents a detailed overview of the USA color cosmetics industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, price range, packaging type, and distribution channel. This detailed analysis supports the identification of growth opportunities within the color cosmetics industry.
Market Segmentation
The color cosmetics market in USA is structured as follows:
Product type: eye makeup (eyeliners & eye pencils, eye shadows, mascaras, others), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, others), lip makeup (lip gloss, lip liners & pencils, lipsticks, others), nail products (nail care products, nail polish, polish removers, others), others
Price range: mass, premium
Packaging type: flexible packaging, folding cartons, glass bottles, metal aerosol cans, rigid plastic
Distribution channel: supermarkets and hypermarkets, warehouse clubs, department stores, health and beauty stores, direct selling, e-commerce, others
The USA color cosmetics market is segmented on the basis of product type, price range, packaging type, and distribution channel. On the basis of product type, the color cosmetics market in USA has been segmented into eye makeup (eyeliners & eye pencils, eye shadows, mascaras, others), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, others), lip makeup (lip gloss, lip liners & pencils, lipsticks, others), nail products (nail care products, nail polish, polish removers, others), and others. By price range, the color cosmetics market in USA has been segmented into mass, and premium. Based on packaging type, the color cosmetics market in USA is categorized into flexible packaging, folding cartons, glass bottles, metal aerosol cans, and rigid plastic. On the basis of distribution channel, the color cosmetics market in USA has been segmented into supermarkets and hypermarkets, warehouse clubs, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The USA color cosmetics market is highly competitive. The leading players in the color cosmetics market include Wella AG, The Estee Lauder Companies Inc., The Clorox Company, Tanalize Kosmetik AS, Shiseido Company Limited, Rodan & Fields LLC, Revlon Inc., Orveon Global US LLC, Nestle S.A., Melaleuca Inc., Mary Kay Inc., Markwins International Corporation Ltd., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LG Household & Health Care Ltd., Le Groupe Rocher, KOSE Corporation, Kenvue Inc., Glossier Inc., e.l.f. Beauty Inc., Coty Inc., cosnova GmbH, Clarins SA, Chanel S.A., Anastasia Beverly Hills Inc.
This report provides a thorough assessment of the USA color cosmetics market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
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Obtain precise statistical data and forecasts for the USA color cosmetics market.
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Gain deep insights into the dynamics of the USA color cosmetics market.
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Anticipate the future trajectory of the USA color cosmetics market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewUSA color cosmetics market – product type analysis
USA color cosmetics market – price range analysis
USA color cosmetics market – packaging type analysis
USA color cosmetics market – distribution channel analysis
Key players and market share
– Wella AG
– The Estee Lauder Companies Inc.
– The Clorox Company
– Tanalize Kosmetik AS
– Shiseido Company, Limited
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table USA color cosmetics market 2019-2029
Chart USA color cosmetics market, net growth, 2019-2029
Chart USA color cosmetics market, growth rates, 2019-2029
Table USA color cosmetics market by product type, 2019-2029
Chart USA color cosmetics market by product type, CAGR historic and forecast, 2019-2029
Chart USA color cosmetics market by product type, 2019-2029
Table USA color cosmetics market by price range, 2019-2029
Chart USA color cosmetics market by price range, CAGR historic and forecast, 2019-2029
Chart USA color cosmetics market by price range, 2019-2029
Table USA color cosmetics market by packaging type, 2019-2029
Chart USA color cosmetics market by packaging type, CAGR historic and forecast, 2019-2029
Chart USA color cosmetics market by packaging type, 2019-2029
Table USA color cosmetics market by distribution channel, 2019-2029
Chart USA color cosmetics market by distribution channel, CAGR historic and forecast, 2019-2029
Chart USA color cosmetics market by distribution channel, 2019-2029
Table USA color cosmetics market share (%), by companies, 2019-2023
Chart USA color cosmetics market, by companies, 2023
Table USA color cosmetics market share (%), by brands, 2019-2023
Chart USA color cosmetics market, by brands, 2023
Table USA – population (millions) and forecast
Table USA – consumer price index (CPI) and forecast
Table USA – gross domestic product and forecast
Table USA color cosmetics market: spend as a proportion of GDP (%)
Table USA color cosmetics market: consumption per capita (population)