
Projections for the Kenya color cosmetics market suggest a promising growth trajectory, with an anticipated rise of USD 69.6 million and a CAGR nearing 8% over the next five years. Kenya’s color cosmetics market is benefiting from increasing urbanization and a growing middle class with rising disposable incomes. The popularity of international beauty brands, coupled with the influence of social media, is encouraging higher spending on cosmetics, particularly among younger consumers.
Providing a holistic view of the Kenya color cosmetics market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, price range, packaging type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.
Market Segmentation
The Kenya color cosmetics market is structured as follows:
Product type: eye makeup (eyeliners & eye pencils, eye shadows, mascaras, others), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, others), lip makeup (lip gloss, lip liners & pencils, lipsticks, others), nail products (nail care products, nail polish, polish removers, others), others
Price range: mass, premium
Packaging type: flexible packaging, folding cartons, glass bottles, metal aerosol cans, rigid plastic
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others
The color cosmetics market in the Kenya is segmented by product type, price range, packaging type and distribution channel. The market is classified by product type into eye makeup (eyeliners & eye pencils, eye shadows, mascaras, others), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, others), lip makeup (lip gloss, lip liners & pencils, lipsticks, others), nail products (nail care products, nail polish, polish removers, others), and others. Price range segments are divided into mass, and premium. Packaging type segments consist of flexible packaging, folding cartons, glass bottles, metal aerosol cans, and rigid plastic. The distribution channel segmentation includes supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
In examining the competitive landscape, key players in the color cosmetics market include Yves Rocher sa, The Estee Lauder Companies Inc., Sleek International Ltd, Revlon Inc., L’Oreal S.A., Kadioglu Cosmetics Co., Flame Tree Group, Fashion Fair Cosmetics, Clarins SA and BioCosmetic Research Labs.
The report provides a detailed assessment of prominent companies within the color cosmetics market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya color cosmetics market.
Gain in-depth analysis and forecasts for the key segments of the Kenya color cosmetics market: product type, price range, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya color cosmetics market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya color cosmetics market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Color Cosmetics Market – Product Type Analysis
Kenya Color Cosmetics Market – Price Range Analysis
Kenya Color Cosmetics Market – Packaging Type Analysis
Kenya Color Cosmetics Market – Distribution Channel Analysis
Company Shares Analysis
Yves Rocher sa
The Estee Lauder Companies Inc.
Sleek International Ltd
Revlon, Inc.
L’Oreal S.A.
Kadioglu Cosmetics Co.
Flame Tree Group
Fashion Fair Cosmetics
Clarins SA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Kenya Color Cosmetics Market 2020-2030
Chart Kenya Color Cosmetics Market, Net Growth, 2020-2030
Chart Kenya Color Cosmetics Market, Growth Rates, 2020-2030
Table Kenya Color Cosmetics Market by Product Type, 2020-2030
Chart Kenya Color Cosmetics Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Color Cosmetics Market by Product Type, 2020-2030
Table Kenya Color Cosmetics Market by Price Range, 2020-2030
Chart Kenya Color Cosmetics Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Kenya Color Cosmetics Market by Price Range, 2020-2030
Table Kenya Color Cosmetics Market by Packaging Type, 2020-2030
Chart Kenya Color Cosmetics Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Color Cosmetics Market by Packaging Type, 2020-2030
Table Kenya Color Cosmetics Market by Distribution Channel, 2020-2030
Chart Kenya Color Cosmetics Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Color Cosmetics Market by Distribution Channel, 2020-2030
Table Kenya Color Cosmetics Market Share (%), by Companies, 2020-2024
Chart Kenya Color Cosmetics Market, by Companies, 2024
Table Kenya Color Cosmetics Market Share (%), by Brands, 2020-2024
Chart Kenya Color Cosmetics Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Color Cosmetics Market: Spend as a Proportion of GDP (%)
Table Kenya Color Cosmetics Market: Consumption per Capita (Population)
Companies Mentioned
Yves Rocher sa
The Estee Lauder Companies Inc.
Sleek International Ltd
Revlon, Inc.
L’Oreal S.A.
Kadioglu Cosmetics Co.
Flame Tree Group
Fashion Fair Cosmetics
Clarins SA
BioCosmetic Research Labs
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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