According to the latest research, the color cosmetics market in Kenya is poised to grow by USD 69.6 million during 2024-2029, progressing at a CAGR of 8% during the forecast period. Kenya’s color cosmetics market is benefiting from increasing urbanization and a growing middle class with rising disposable incomes. The popularity of international beauty brands, coupled with the influence of social media, is encouraging higher spending on cosmetics, particularly among younger consumers.
The report provides a comprehensive analysis of the Kenya color cosmetics industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, price range, packaging type, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the color cosmetics sector.
Market Segmentation
The segmentation of the color cosmetics market in Kenya is outlined below:
Product type: eye makeup (eyeliners & eye pencils, eye shadows, mascaras, others), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, others), lip makeup (lip gloss, lip liners & pencils, lipsticks, others), nail products (nail care products, nail polish, polish removers, others), others
Price range: mass, premium
Packaging type: flexible packaging, folding cartons, glass bottles, metal aerosol cans, rigid plastic
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others
The Kenya color cosmetics market is segmented on the basis of product type, price range, packaging type, and distribution channel. By product type, the color cosmetics market in Kenya has been segmented into eye makeup (eyeliners & eye pencils, eye shadows, mascaras, others), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, others), lip makeup (lip gloss, lip liners & pencils, lipsticks, others), nail products (nail care products, nail polish, polish removers, others), and others. Based upon price range, the color cosmetics market in Kenya is categorized into mass, and premium. On the basis of packaging type, the color cosmetics market in Kenya has been segmented into flexible packaging, folding cartons, glass bottles, metal aerosol cans, and rigid plastic. By distribution channel, the color cosmetics market in Kenya has been segmented into supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Kenya color cosmetics market is highly competitive. The report also includes the profiles of leading companies such as Yves Rocher sa, The Estee Lauder Companies Inc., Sleek International Ltd, Revlon Inc., L’Oreal S.A., Kadioglu Cosmetics Co., Flame Tree Group, Fashion Fair Cosmetics, Clarins SA, BioCosmetic Research Labs.
The report offers a comprehensive review of the Kenya color cosmetics market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya color cosmetics market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya color cosmetics market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya color cosmetics market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya color cosmetics market – product type analysis
Kenya color cosmetics market – price range analysis
Kenya color cosmetics market – packaging type analysis
Kenya color cosmetics market – distribution channel analysis
Key players and market share
– Yves Rocher sa
– The Estee Lauder Companies Inc.
– Sleek International Ltd
– Revlon, Inc.
– L’Oreal S.A.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kenya color cosmetics market 2019-2029
Chart Kenya color cosmetics market, net growth, 2019-2029
Chart Kenya color cosmetics market, growth rates, 2019-2029
Table Kenya color cosmetics market by product type, 2019-2029
Chart Kenya color cosmetics market by product type, CAGR historic and forecast, 2019-2029
Chart Kenya color cosmetics market by product type, 2019-2029
Table Kenya color cosmetics market by price range, 2019-2029
Chart Kenya color cosmetics market by price range, CAGR historic and forecast, 2019-2029
Chart Kenya color cosmetics market by price range, 2019-2029
Table Kenya color cosmetics market by packaging type, 2019-2029
Chart Kenya color cosmetics market by packaging type, CAGR historic and forecast, 2019-2029
Chart Kenya color cosmetics market by packaging type, 2019-2029
Table Kenya color cosmetics market by distribution channel, 2019-2029
Chart Kenya color cosmetics market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya color cosmetics market by distribution channel, 2019-2029
Table Kenya color cosmetics market share (%), by companies, 2019-2023
Chart Kenya color cosmetics market, by companies, 2023
Table Kenya color cosmetics market share (%), by brands, 2019-2023
Chart Kenya color cosmetics market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya color cosmetics market: spend as a proportion of GDP (%)
Table Kenya color cosmetics market: consumption per capita (population)