Tanzania Coffee Market 2025

Tanzania’s coffee market is entering a phase of steady expansion, projected to grow by USD 72.7 million at a 6.8% CAGR, driven by urbanization and the gradual adoption of coffee culture among the country’s young professionals and student populations. The market’s development reflects Tanzania’s dual identity as both a significant coffee producer and an emerging consumption market, with infrastructure improvements and retail expansion making coffee more accessible across urban centers like Dar es Salaam and Arusha. While tea maintains its historical dominance, coffee is gaining ground as a preferred morning energizer and productivity aid, particularly among university students and white-collar workers who perceive it as a healthier alternative to sugary soft drinks and energy beverages.

The café culture is taking root in major cities, with shopping malls and fuel station forecourts incorporating coffee-serving areas that cater to Tanzania’s growing middle class. This on-premise consumption trend runs parallel to continued strong retail sales for at-home preparation, creating a diversified market landscape. Rural areas remain underserved but are gaining access through informal distribution networks where urban-purchased coffee is transported to village stores, indicating potential for future market penetration. Product positioning emphasizes coffee’s functional benefits as an energy booster, with consumption patterns concentrated in morning routines and work/school settings, though premiumization remains limited by economic constraints. As Tanzania’s economy continues to develop, the coffee market stands to benefit from both improved domestic accessibility of its own quality arabica production and the cultural influence of global coffee trends permeating through urban professional circles.

This report delivers a deep dive into the Tanzania coffee market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, packaging type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Tanzania coffee market is outlined below:
Product type: whole beans, ground coffee, instant coffee
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, food and drinks stores, forecourts, small grocery stores, supermarkets and hypermarkets, others

The Tanzania coffee market is segmented by product type, packaging type and distribution channel. In terms of product type, the market is segmented into whole beans, ground coffee, and instant coffee. Packaging type segments are divided into flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, food and drinks stores, forecourts, small grocery stores, supermarkets and hypermarkets, and others.

Competitive Landscape

Top players featured in the Tanzania coffee market study include Afri Tea and Coffee Blenders (1963) Ltd., C. Dorman Ltd., Chai Bora Limited, Nestle S.A. and Tanganyika Instant Coffee Public Limited Company (TANICA PLC). This report presents an extensive analysis of major entities in the coffee market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Tanzania coffee market.
Gain in-depth analysis and forecasts for the key segments of the Tanzania coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tanzania coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tanzania coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Tanzania Coffee Market – Product Type Analysis
Tanzania Coffee Market – Packaging Type Analysis
Tanzania Coffee Market – Distribution Channel Analysis
Company Shares Analysis
Afri Tea and Coffee Blenders (1963) Ltd.
C. Dorman Ltd.
Chai Bora Limited
Nestle S.A.
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Tanzania Coffee Market 2020-2030
Chart Tanzania Coffee Market, Net Growth, 2020-2030
Chart Tanzania Coffee Market, Growth Rates, 2020-2030
Table Tanzania Coffee Market by Product Type, 2020-2030
Chart Tanzania Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Coffee Market by Product Type, 2020-2030
Table Tanzania Coffee Market by Packaging Type, 2020-2030
Chart Tanzania Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Coffee Market by Packaging Type, 2020-2030
Table Tanzania Coffee Market by Distribution Channel, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, 2020-2030
Table Tanzania Coffee Market Share (%), by Companies, 2020-2024
Chart Tanzania Coffee Market, by Companies, 2024
Table Tanzania Coffee Market Share (%), by Brands, 2020-2024
Chart Tanzania Coffee Market, by Brands, 2024
Table Tanzania – Population (Millions) and Forecast
Table Tanzania – Consumer Price Index (CPI) and Forecast
Table Tanzania – Gross Domestic Product and Forecast
Table Tanzania Coffee Market: Spend as a Proportion of GDP (%)
Table Tanzania Coffee Market: Consumption per Capita (Population)

Companies Mentioned

Afri Tea and Coffee Blenders (1963) Ltd.
C. Dorman Ltd.
Chai Bora Limited
Nestle S.A.
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)