Saudi Arabia Coffee Market 2025

Saudi Arabia’s coffee market is set to expand from USD 1,642.4 million in 2024 to USD 2,577.5 million by 2030, reflecting a strong 7.8% CAGR and signaling the rapid evolution of a category once defined primarily by tradition. Coffee has long held a central place in Saudi culture through the traditional “qahwa,” yet shifting demographics and global exposure are transforming consumption habits. Younger Saudis, in particular, are driving a surge in demand for diverse coffee formats and international flavors, a shift reinforced by health guidelines from the Ministry of Education that normalize coffee consumption among high school students. This generational pivot is opening the market to a wider array of products, from specialty blends to ready-to-drink formats, reshaping the competitive environment.

Economic diversification under Vision 2030 has amplified this momentum. State-backed initiatives, such as investments from the Public Investment Fund and the development of “Coffee City,” are catalyzing local production, retail innovation, and new supply chain infrastructure designed to reduce dependence on oil. The government’s ambition to attract tens of millions of visitors annually, including for pilgrimage, stands to significantly increase on-trade coffee consumption across cafés, hotels, and restaurants. This combination of policy support and rising tourism is creating a structural uplift for the sector, encouraging both domestic and international players to scale operations and localize offerings.

Digital marketing is further accelerating the market’s transformation. Brands are leveraging social media, influencers, and e-commerce platforms to engage consumers and build loyalty, particularly among younger buyers who value online discovery and social validation. This digital shift is blurring the lines between on-trade and off-trade channels, making it easier for niche and specialty brands to gain traction.

Price competition is also intensifying as large retailers introduce private-label products to capture cost-conscious consumers. This dual-track dynamic—premiumization for affluent and younger audiences alongside value offerings for price-sensitive segments—underscores the growing sophistication of Saudi Arabia’s coffee market. As cultural evolution, policy support, and digital innovation converge, the sector is positioned to transition from a traditional commodity space into a diversified and globally relevant consumer category.

Delivering a data-driven perspective on the Saudi Arabia coffee market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, packaging type and distribution channel.

Market Segmentation

The segmentation of the Saudi Arabia coffee market is outlined below:
Product type: RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes)
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, small grocery stores, supermarkets and hypermarkets, others

In Saudi Arabia, the coffee market is segmented by product type, packaging type and distribution channel. In terms of product type, the market is segmented into RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee (standard instant coffee, coffee mixes). Packaging type segments encompass flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, small grocery stores, supermarkets and hypermarkets, and others.

Competitive Landscape

The competitive landscape of the coffee market has been analyzed, with a focus on key players such as Zino Davidoff SA, Societe Ets. Michel Najjar sal, Power Root (M) Sdn. Bhd., Nestle S.A., Modern Enterprise Company (Coffee House), Melitta Unternehmensgruppe Bentz KG, Luigi Lavazza S.p.A., JDE Peet’s N.V., Hintz Foodstuff Production GmbH, El Farouki Coffee Center, Coffee Aroma Co., BARNIE’S COFFEE, Baja Food Industries Company, Anorka Food industries LLC and Al-Muhaidib Group.

This report presents an extensive analysis of major entities in the coffee market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Saudi Arabia coffee market.
Gain in-depth analysis and forecasts for the key segments of the Saudi Arabia coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Saudi Arabia coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Saudi Arabia coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Saudi Arabia Coffee Market – Product Type Analysis
Saudi Arabia Coffee Market – Packaging Type Analysis
Saudi Arabia Coffee Market – Distribution Channel Analysis
Company Shares Analysis
Zino Davidoff SA
Societe Ets. Michel Najjar sal
Power Root (M) Sdn. Bhd.
Nestle S.A.
Modern Enterprise Company (Coffee House)
Melitta Unternehmensgruppe Bentz KG
Luigi Lavazza S.p.A.
JDE Peet’s N.V.
Hintz Foodstuff Production GmbH
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Saudi Arabia Coffee Market 2020-2030
Chart Saudi Arabia Coffee Market, Net Growth, 2020-2030
Chart Saudi Arabia Coffee Market, Growth Rates, 2020-2030
Table Saudi Arabia Coffee Market by Product Type, 2020-2030
Chart Saudi Arabia Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Coffee Market by Product Type, 2020-2030
Table Saudi Arabia Coffee Market by Packaging Type, 2020-2030
Chart Saudi Arabia Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Coffee Market by Packaging Type, 2020-2030
Table Saudi Arabia Coffee Market by Distribution Channel, 2020-2030
Chart Saudi Arabia Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Coffee Market by Distribution Channel, 2020-2030
Table Saudi Arabia Coffee Market Share (%), by Companies, 2020-2024
Chart Saudi Arabia Coffee Market, by Companies, 2024
Table Saudi Arabia Coffee Market Share (%), by Brands, 2020-2024
Chart Saudi Arabia Coffee Market, by Brands, 2024
Table Saudi Arabia – Population (Millions) and Forecast
Table Saudi Arabia – Consumer Price Index (CPI) and Forecast
Table Saudi Arabia – Gross Domestic Product and Forecast
Table Saudi Arabia Coffee Market: Spend as a Proportion of GDP (%)
Table Saudi Arabia Coffee Market: Consumption per Capita (Population)

Companies Mentioned

Zino Davidoff SA
Societe Ets. Michel Najjar sal
Power Root (M) Sdn. Bhd.
Nestle S.A.
Modern Enterprise Company (Coffee House)
Melitta Unternehmensgruppe Bentz KG
Luigi Lavazza S.p.A.
JDE Peet’s N.V.
Hintz Foodstuff Production GmbH
El Farouki Coffee Center
Coffee Aroma Co.
BARNIE’S COFFEE
Baja Food Industries Company
Anorka Food industries LLC
Al-Muhaidib Group