Romania Coffee Market 2025

Romania’s coffee market is entering a phase of steady expansion, projected to grow from USD 1,041.4 million in 2024 to USD 1,511.0 million by 2030 at a 6.4% CAGR, reflecting the country’s evolving coffee culture amidst broader European trends. The market’s development is being propelled by two parallel forces – the entrenchment of coffee as a daily ritual among Romania’s established consumer base, and the gradual premiumization of consumption patterns particularly among urban millennials. Bucharest’s burgeoning specialty coffee scene serves as both trendsetter and educator, introducing consumers to origin characteristics and brewing methods that go beyond traditional instant coffee preferences. This cultural shift is supported by technological adoption, with Romanian households increasingly investing in pod machines and automatic brewers that bridge the gap between convenience and quality, creating fertile ground for fresh ground coffee pods to emerge as the fastest-growing segment.

The competitive landscape reflects this transition, as multinational brands expand their pod offerings while local roasters capitalize on growing interest in Romanian-grown beans from regions like Banat and Dobrogea. Private label products are gaining traction through modern retail expansion into rural areas, offering value-conscious alternatives that maintain quality standards, though premium segments continue to dominate in urban centers where consumers demonstrate willingness to pay for specialty-grade coffee experiences. Inflationary pressures, while easing, remain a consideration in purchasing decisions, prompting brands to emphasize value retention through sustainable sourcing and operational efficiencies rather than aggressive price positioning.

Distribution channels are undergoing significant transformation, with convenience stores emerging as key access points for daily coffee purchases in both urban and rural areas, while e-commerce gains share for premium and equipment sales. The market’s growth is further supported by Romania’s position as a coffee-producing country, allowing domestic brands to leverage origin stories that resonate with local pride while meeting EU quality standards. As coffee culture continues to mature, success will increasingly depend on balancing convenience innovations with authentic quality propositions, catering to a market that simultaneously values daily ritual and occasional premium experiences in one of Eastern Europe’s most promising coffee markets.

This report provides a strategic analysis of the Romania coffee market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, packaging type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Romania coffee market is categorized into the following segments:
Product type: RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes)
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, convenience stores, discounters, e-commerce, small grocery stores, supermarkets and hypermarkets, vending, others

The coffee market in the Romania is segmented by product type, packaging type and distribution channel. By product type, the market is categorized into RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee (standard instant coffee, coffee mixes). Packaging type segments are divided into flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, convenience stores, discounters, e-commerce, small grocery stores, supermarkets and hypermarkets, vending, and others.

Competitive Landscape

The coffee market is largely dominated by key players such as Acemoglu Gida San. Ve Tic. Ltd. Sti., Alka Co SRL, Cafea Fortuna SRL, Grupa Maspex Wadowice, JDE Peet’s N.V., Luigi Lavazza S.p.A., Melitta Unternehmensgruppe Bentz KG, Nestle S.A., Strauss Group Ltd., Tchibo GmbH, The Coca-Cola Company and Zino Davidoff SA.

This comprehensive report analyzes the performance of leading companies in the coffee sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Romania coffee market.
Gain in-depth analysis and forecasts for the key segments of the Romania coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Romania coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Romania coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Romania Coffee Market – Product Type Analysis
Romania Coffee Market – Packaging Type Analysis
Romania Coffee Market – Distribution Channel Analysis
Company Shares Analysis
Acemoglu Gida San. Ve Tic. Ltd. Sti.
Alka Co SRL
Cafea Fortuna SRL
Grupa Maspex Wadowice
JDE Peet’s N.V.
Luigi Lavazza S.p.A.
Melitta Unternehmensgruppe Bentz KG
Nestle S.A.
Strauss Group Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Romania Coffee Market 2020-2030
Chart Romania Coffee Market, Net Growth, 2020-2030
Chart Romania Coffee Market, Growth Rates, 2020-2030
Table Romania Coffee Market by Product Type, 2020-2030
Chart Romania Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Romania Coffee Market by Product Type, 2020-2030
Table Romania Coffee Market by Packaging Type, 2020-2030
Chart Romania Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Romania Coffee Market by Packaging Type, 2020-2030
Table Romania Coffee Market by Distribution Channel, 2020-2030
Chart Romania Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Romania Coffee Market by Distribution Channel, 2020-2030
Table Romania Coffee Market Share (%), by Companies, 2020-2024
Chart Romania Coffee Market, by Companies, 2024
Table Romania Coffee Market Share (%), by Brands, 2020-2024
Chart Romania Coffee Market, by Brands, 2024
Table Romania – Population (Millions) and Forecast
Table Romania – Consumer Price Index (CPI) and Forecast
Table Romania – Gross Domestic Product and Forecast
Table Romania Coffee Market: Spend as a Proportion of GDP (%)
Table Romania Coffee Market: Consumption per Capita (Population)

Companies Mentioned

Acemoglu Gida San. Ve Tic. Ltd. Sti.
Alka Co SRL
Cafea Fortuna SRL
Grupa Maspex Wadowice
JDE Peet’s N.V.
Luigi Lavazza S.p.A.
Melitta Unternehmensgruppe Bentz KG
Nestle S.A.
Strauss Group Ltd.
Tchibo GmbH
The Coca-Cola Company
Zino Davidoff SA