Portugal’s coffee market in 2024 witnessed a significant imbalance between supply and demand, exerting upward pressure on consumer prices. This dynamic was largely shaped by a surge in global coffee consumption, which outpaced production capabilities. Supply chain disruptions, adverse weather conditions in key coffee-producing regions, and rising costs of raw materials further constrained availability, exacerbating price volatility. Portuguese consumers, accustomed to coffee as a daily staple, faced higher retail prices, yet demand remained resilient, reflecting the beverage’s entrenched cultural significance.
Looking ahead, the market is poised for a notable shift toward premiumization. Between 2025 and 2030, Portuguese consumers are expected to gravitate toward high-quality coffee beans, embracing specialty and artisanal varieties. This transition is underpinned by a growing appreciation for refined coffee experiences, with more individuals opting to prepare their own beverages at home rather than relying on traditional cafés. The increasing adoption of home brewing equipment, such as espresso machines and pour-over systems, suggests a heightened interest in craftsmanship and flavor precision. This evolving consumer preference is likely to fuel demand for single-origin beans, ethically sourced options, and brands that emphasize sustainability and transparency in their supply chains.
At the same time, innovation in flavor profiles and functional ingredients is set to further propel market expansion. Coffee brands are introducing unique blends infused with health-enhancing components, such as adaptogens, vitamins, and plant-based alternatives, catering to the growing consumer interest in wellness-oriented beverages. The Portuguese market is witnessing a diversification of offerings, from flavored cold brews to ready-to-drink functional coffee, aligning with evolving lifestyles that prioritize both convenience and quality. As manufacturers continue to experiment with new formulations and brewing techniques, the coffee sector is expected to sustain its growth momentum, driven by a combination of premiumization, innovation, and an enduring cultural affinity for the beverage.
This report presents a detailed analysis of the Portugal coffee market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.
Market Segmentation
The Portugal coffee market is structured as follows:
Product type: RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes)
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, small grocery stores, supermarkets and hypermarkets, others
The Portugal coffee market is categorized by product type, packaging type and distribution channel. The categorization of the market by product type includes RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee (standard instant coffee, coffee mixes). Packaging type segmentation includes flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, small grocery stores, supermarkets and hypermarkets, and others.
Competitive Landscape
Within the competitive landscape, significant companies profiled in the report include Nestle S.A., Nabeiro Group, Massimo Zanetti Beverage Group S.p.A., Luigi Lavazza S.p.A., Jose Maria Vieira S.A., JDE Peet’s N.V. and Galvao & Noronha Lda. The report provides a detailed assessment of prominent companies within the coffee market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
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Obtain precise statistical data and forecasts for the Portugal coffee market.
Gain in-depth analysis and forecasts for the key segments of the Portugal coffee market: product type, packaging type and distribution channel.
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Gain deep insights into the dynamics of the Portugal coffee market.
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Anticipate the future trajectory of the Portugal coffee market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Coffee Market – Product Type Analysis
Portugal Coffee Market – Packaging Type Analysis
Portugal Coffee Market – Distribution Channel Analysis
Company Shares Analysis
Nestle S.A.
Nabeiro Group
Massimo Zanetti Beverage Group S.p.A.
Luigi Lavazza S.p.A.
Jose Maria Vieira S.A.
JDE Peet’s N.V.
Galvao & Noronha Lda
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Portugal Coffee Market 2020-2030
Chart Portugal Coffee Market, Net Growth, 2020-2030
Chart Portugal Coffee Market, Growth Rates, 2020-2030
Table Portugal Coffee Market by Product Type, 2020-2030
Chart Portugal Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Coffee Market by Product Type, 2020-2030
Table Portugal Coffee Market by Packaging Type, 2020-2030
Chart Portugal Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Coffee Market by Packaging Type, 2020-2030
Table Portugal Coffee Market by Distribution Channel, 2020-2030
Chart Portugal Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Coffee Market by Distribution Channel, 2020-2030
Table Portugal Coffee Market Share (%), by Companies, 2020-2024
Chart Portugal Coffee Market, by Companies, 2024
Table Portugal Coffee Market Share (%), by Brands, 2020-2024
Chart Portugal Coffee Market, by Brands, 2024
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Coffee Market: Spend as a Proportion of GDP (%)
Table Portugal Coffee Market: Consumption per Capita (Population)
Companies Mentioned
Nestle S.A.
Nabeiro Group
Massimo Zanetti Beverage Group S.p.A.
Luigi Lavazza S.p.A.
Jose Maria Vieira S.A.
JDE Peet’s N.V.
Galvao & Noronha Lda