New Zealand’s coffee market is expected to generate incremental value growth through 2030, expanding at a modest compound annual rate from its 2025 base. The trajectory reflects a value-led dynamic shaped primarily by elevated pricing rather than material volume acceleration. As a market heavily reliant on imported beans, it remains exposed to global supply volatility and climate-related disruptions, both of which have sustained upward pressure on retail prices. In this environment, consumer behaviour is increasingly characterised by rational purchasing decisions and heightened price sensitivity.
Despite cost-of-living constraints, demand for high-quality coffee remains resilient. Consumers are demonstrating sustained preference for freshly roasted beans, single-origin offerings, traceable sourcing and products aligned with sustainability principles. The continued deepening of at-home brewing habits has reinforced the centrality of whole beans and other premium formats, positioning coffee as more than a functional stimulant. Instead, it is evolving into a daily ritual that conveys lifestyle identity and emotional value. This structural premiumisation supports value growth even as overall consumption volumes remain relatively stable.
Innovation is further broadening consumption occasions. Enhanced instant products, lower-caffeine variants and formulations positioned around sleep management or stress moderation are responding to growing health consciousness. At the same time, the rise of cold brew, ready-to-drink formats and liquid concentrates is attracting younger consumers and extending usage into non-traditional dayparts, blurring the distinction between hot and cold consumption occasions. These developments are expanding the category’s functional and experiential reach beyond conventional morning routines.
On the distribution front, large-scale retail formats continue to dominate through pricing leverage and promotional intensity. However, online direct-to-consumer channels and subscription-based models are gaining traction, enabling more personalised engagement and fostering brand loyalty. In aggregate, the New Zealand coffee market is navigating input cost volatility and competitive intensity by leaning into premium differentiation, diversified consumption scenarios and sustainability-led narratives, thereby sustaining measured but resilient value growth.
Backed by updated 2025 data, this market report captures key trends, market shifts, and growth expectations within the coffee sector in New Zealand. With a historical lens from 2020 onward and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The New Zealand coffee market is structured as follows:
Product type – e.g., coffee capsules and pods, ground coffee, instant coffee (instant coffee mixes, standard instant coffee), whole beans, RTD coffee
Packaging type – e.g., flexible packaging, glass jars, metal containers, paper containers, rigid plastic
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the coffee market in New Zealand, highlighting dominant firms and brand-level movements. Companies profiled include: Associated British Foods plc, Avalanche Coffee Limited, Cantarella Bros Pty Ltd, Coffee Supreme Limited, FreshFood Holdings Pte Limited, Havana Coffee Works Ltd., Illycaffe S.p.A., JDE Peet’s N.V., Karajoz Coffee Company Ltd., Nestle S.A., Podpac Pty Ltd., Shaky Isles Coffee Co., Suntory Holdings Limited, The Kraft Heinz Company, etc.
The report includes detailed market share analysis for major competitors across the total coffee market, alongside segment-level insights covering coffee, coffee capsules and pods, fresh coffee, ground coffee, instant coffee, instant coffee mixes, standard instant coffee, whole beans and RTD coffee.
Market share analysis covered in the report:
New Zealand coffee market share
New Zealand coffee capsules and pods market share
New Zealand fresh coffee market share
New Zealand ground coffee market share
New Zealand instant coffee market share
New Zealand instant coffee mixes market share
New Zealand standard instant coffee market share
New Zealand whole beans market share
New Zealand RTD coffee market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
New Zealand Coffee Market – Product Type Analysis
New Zealand Coffee Market – Packaging Type Analysis
New Zealand Coffee Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Associated British Foods plc
Avalanche Coffee Limited
Cantarella Bros Pty Ltd
Coffee Supreme Limited
FreshFood Holdings Pte Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table New Zealand Coffee Market Size 2020-2030
Chart New Zealand Coffee Market, Net Growth, 2020-2030
Chart New Zealand Coffee Market, Growth Rates, 2020-2030
Table New Zealand Coffee Market by Product Type, 2020-2030
Chart New Zealand Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Coffee Market by Product Type, 2020-2030
Table New Zealand Coffee Market by Packaging Type, 2020-2030
Chart New Zealand Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Coffee Market by Packaging Type, 2020-2030
Table New Zealand Coffee Market by Distribution Channel, 2020-2030
Chart New Zealand Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Coffee Market by Distribution Channel, 2020-2030
Table New Zealand Coffee Market Share (%), by Companies, 2020-2025
Chart New Zealand Coffee Market, by Companies, 2025
Table New Zealand Coffee Market Share (%), by Brands, 2020-2025
Chart New Zealand Coffee Market, by Brands, 2025
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Coffee Market: Spend as a Proportion of GDP (%)
Table New Zealand Coffee Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this New Zealand Coffee market report include:
Associated British Foods plc
Avalanche Coffee Limited
Cantarella Bros Pty Ltd
Coffee Supreme Limited
FreshFood Holdings Pte Limited
Havana Coffee Works Ltd.
Illycaffe S.p.A.
JDE Peet’s N.V.
Karajoz Coffee Company Ltd.
Nestle S.A.
Podpac Pty Ltd.
Shaky Isles Coffee Co.
Suntory Holdings Limited
The Kraft Heinz Company