From 2025 to 2030, Morocco’s coffee market is projected to generate net value gains of approximately USD 40.1 million, corresponding to a compound annual growth rate of 4.1%. Value expansion is occurring against a backdrop of elevated raw material costs, which have lifted retail prices and supported nominal growth. While cost pressures have been material, the market has demonstrated resilience, aided by intensified promotional activity and a consumer shift toward more price-competitive channels and smaller pack formats. These adjustments have helped stabilise volumes even as affordability constraints persist.
Channel dynamics are playing a central role in sustaining demand. The expansion of discount-oriented formats and compact supermarkets has reinforced accessibility, while frequent price promotions have mitigated the impact of higher unit costs. Consumers are increasingly calibrating purchase decisions toward value-for-money propositions, balancing budget considerations with habitual consumption. This environment has limited sharp volume contractions, instead fostering a recalibration of basket composition and pack size preferences.
The product mix is evolving more rapidly than aggregate market growth would suggest. Fresh ground coffee, particularly capsule formats, has emerged as a principal growth engine, benefiting from the rise of at-home “barista-style” preparation, wider penetration of coffee machines and the competitive positioning of private-label alternatives. Expectations shaped by premium hospitality standards are also influencing household consumption patterns, raising the benchmark for flavour and quality. In contrast, instant coffee growth has moderated, reflecting rising consumer emphasis on sensory experience and perceived authenticity.
Looking ahead, overall expansion is expected to remain moderate, though premium and convenience-oriented formats are likely to outpace the broader market. Improvements in direct-to-consumer logistics and the growing ease of online ordering are lowering barriers to trial and repeat purchase, while diversified retail environments and large-scale events periodically stimulate incremental demand. Local roasters, leveraging flexibility in quality positioning and pricing strategy, are set to intensify competitive dynamics. At the same time, sustainability and health considerations are gradually being integrated into product development and packaging strategies, supporting a measured green transition without materially inflating costs. Combined with a relatively stable policy and infrastructure backdrop, these factors point to a market where structural upgrading continues to outstrip topline expansion.
Built for business leaders and market practitioners, this report explores the coffee market in Morocco through the lens of data-backed insight. Updated in 2025, it includes historical developments from 2020 onward and forecasts through 2030, offering an evidence-based foundation for strategic initiatives.
What’s Inside the Report
Annual market size figures expressed in (Tons/MAD/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Morocco coffee market is categorized into the following segments:
Product type – e.g., coffee capsules and pods, ground coffee, instant coffee, whole beans, RTD coffee
Packaging type – e.g., flexible packaging, glass jars, metal containers, paper containers, rigid plastic
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the coffee industry in Morocco, offering visibility into brand dominance and market leadership. Major participants include: Cafes Carrion S.A., Cafes Sahara, JDE Peet’s N.V., Leroux SAS, Luigi Lavazza S.p.A., Massimo Zanetti Beverage Group S.p.A., Nestle S.A., Sopalim SA, etc.
The report includes detailed market share analysis for major competitors across the total coffee market, alongside segment-level insights covering coffee, coffee capsules and pods, fresh coffee, ground coffee, instant coffee, standard instant coffee, whole beans and RTD coffee.
Market share analysis covered in the report:
Morocco coffee market share
Morocco coffee capsules and pods market share
Morocco fresh coffee market share
Morocco ground coffee market share
Morocco instant coffee market share
Morocco standard instant coffee market share
Morocco whole beans market share
Morocco RTD coffee market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Morocco Coffee Market – Product Type Analysis
Morocco Coffee Market – Packaging Type Analysis
Morocco Coffee Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Cafes Carrion S.A.
Cafes Sahara
JDE Peet’s N.V.
Leroux SAS
Luigi Lavazza S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Morocco Coffee Market Size 2020-2030
Chart Morocco Coffee Market, Net Growth, 2020-2030
Chart Morocco Coffee Market, Growth Rates, 2020-2030
Table Morocco Coffee Market by Product Type, 2020-2030
Chart Morocco Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Coffee Market by Product Type, 2020-2030
Table Morocco Coffee Market by Packaging Type, 2020-2030
Chart Morocco Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Coffee Market by Packaging Type, 2020-2030
Table Morocco Coffee Market by Distribution Channel, 2020-2030
Chart Morocco Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Coffee Market by Distribution Channel, 2020-2030
Table Morocco Coffee Market Share (%), by Companies, 2020-2025
Chart Morocco Coffee Market, by Companies, 2025
Table Morocco Coffee Market Share (%), by Brands, 2020-2025
Chart Morocco Coffee Market, by Brands, 2025
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Coffee Market: Spend as a Proportion of GDP (%)
Table Morocco Coffee Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Morocco Coffee market report include:
Cafes Carrion S.A.
Cafes Sahara
JDE Peet’s N.V.
Leroux SAS
Luigi Lavazza S.p.A.
Massimo Zanetti Beverage Group S.p.A.
Nestle S.A.
Sopalim SA