Kazakhstan’s coffee market is projected to generate steady net value gains through 2030, expanding at a mid-single-digit compound annual rate. The overall trajectory remains positive, yet growth is unfolding against a backdrop of elevated global raw material costs, resulting in increasing structural differentiation within the category. Retail value expansion is being supported by selective resilience in mass segments, while higher-cost formats face more visible headwinds in the near term.
Instant coffee continues to dominate the competitive landscape, with instant mixes emerging as the most stable pillar of growth. Their relatively moderate price volatility, accessible positioning and appeal as an affordable daily indulgence have enabled them to deliver consistent performance in both value and volume terms. By contrast, fresh coffee has been more directly affected by cost inflation, temporarily constraining demand. Nevertheless, in major urban centres, the gradual deepening of coffee culture—reflected in the expansion of specialty cafés, the strengthening of local roasting capabilities and the growing popularity of manual brewing methods—is reinforcing the segment’s longer-term growth potential. As such, fresh and specialty formats are positioned as the fastest-evolving niche over the medium horizon, despite short-term pressure.
Heightened price sensitivity is shaping consumer behaviour. Shoppers are increasingly gravitating toward competitively priced brands, smaller pack sizes and promotional offerings to manage household budgets. At the same time, instant mixes are benefiting from ongoing flavour innovation and dessert-inspired extensions, enhancing their experiential appeal and sustaining baseline demand. Distribution structures remain anchored in neighbourhood retail outlets, particularly across non-core cities and rural areas where accessibility advantages are pronounced. However, modern grocery and convenience formats are expanding their footprint, while e-commerce is advancing rapidly on the back of improving digital infrastructure and logistics efficiency, creating a more diversified, multi-channel ecosystem. Foodservice channels are also playing a growing role as café culture strengthens and out-of-home consumption becomes more embedded.
Looking ahead, a stabilisation of global input prices combined with continued professionalisation within the domestic industry is likely to recalibrate growth dynamics toward structural upgrading. Deepening coffee culture, sustained flavour and format innovation, retail modernisation and digital channel development are set to underpin the market’s next phase of expansion. Together, these factors suggest a market that, while navigating external cost volatility, retains solid medium-term momentum supported by evolving consumer preferences and channel sophistication.
This market study captures the evolution of the coffee industry in Kazakhstan, featuring updated insights as of 2025. Historical data from 2020 onward are contextualized with forward-looking forecasts through 2030, enabling readers to monitor growth trajectories and shifting consumer patterns.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Kazakhstan coffee market:
Product type – e.g., coffee capsules and pods, ground coffee, instant coffee (instant coffee mixes, standard instant coffee), whole beans, RTD coffee
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the coffee industry in Kazakhstan, offering visibility into brand dominance and market leadership. Major participants include: Food Empire Holdings Ltd., HORS’ Group, Jardin Cafe Solution S.A., JDE Peet’s N.V., Luigi Lavazza S.p.A., Nestle S.A., Orimi Trade OOO, Tchibo GmbH, etc.
The report includes detailed market share analysis for major competitors across the total coffee market, alongside segment-level insights covering coffee, fresh coffee, instant coffee and RTD coffee.
Market share analysis covered in the report:
Kazakhstan coffee market share
Kazakhstan fresh coffee market share
Kazakhstan instant coffee market share
Kazakhstan RTD coffee market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Kazakhstan Coffee Market – Product Type Analysis
Kazakhstan Coffee Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Food Empire Holdings Ltd.
HORS’ Group
Jardin Cafe Solution S.A.
JDE Peet’s N.V.
Luigi Lavazza S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Kazakhstan Coffee Market Size 2020-2030
Chart Kazakhstan Coffee Market, Net Growth, 2020-2030
Chart Kazakhstan Coffee Market, Growth Rates, 2020-2030
Table Kazakhstan Coffee Market by Product Type, 2020-2030
Chart Kazakhstan Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kazakhstan Coffee Market by Product Type, 2020-2030
Table Kazakhstan Coffee Market by Distribution Channel, 2020-2030
Chart Kazakhstan Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kazakhstan Coffee Market by Distribution Channel, 2020-2030
Table Kazakhstan Coffee Market Share (%), by Companies, 2020-2025
Chart Kazakhstan Coffee Market, by Companies, 2025
Table Kazakhstan Coffee Market Share (%), by Brands, 2020-2025
Chart Kazakhstan Coffee Market, by Brands, 2025
Table Kazakhstan – Population (Millions) and Forecast
Table Kazakhstan – Consumer Price Index (CPI) and Forecast
Table Kazakhstan – Gross Domestic Product and Forecast
Table Kazakhstan Coffee Market: Spend as a Proportion of GDP (%)
Table Kazakhstan Coffee Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Kazakhstan Coffee market report include:
Food Empire Holdings Ltd.
HORS’ Group
Jardin Cafe Solution S.A.
JDE Peet’s N.V.
Luigi Lavazza S.p.A.
Nestle S.A.
Orimi Trade OOO
Tchibo GmbH