Indonesia’s coffee market is projected to expand steadily through 2030, with total value rising at a mid-single-digit compound annual rate. Yet the growth profile reflects a market that has largely reached maturity. Retail value gains are increasingly driven by price adjustments rather than broad-based demand acceleration, while overall volume trends remain relatively subdued. In this context, expansion is less about penetration and more about value extraction within an already well-established consumption base.
Instant coffee blends continue to underpin the category, benefiting from resilient mass-market demand, measured pricing strategies and sustained flavour innovation. Frequent promotional activity and accessible price points help preserve purchase frequency, particularly among middle- and lower-income households. At the same time, smaller but faster-growing segments—such as freshly brewed formats and capsule systems—are gaining traction among urban and higher-income consumers seeking convenience and premium experiences. This divergence highlights a gradual but discernible stratification of demand, with premium niches expanding even as mainstream volumes plateau.
Producers are responding with a combination of new flavour launches, differentiated promotional mechanics and channel-specific product strategies aimed at sustaining engagement, particularly among younger cohorts. Innovation and brand interaction are being leveraged to offset the dampening effect of higher retail prices on discretionary spending. On the distribution front, a dual-track structure persists. Traditional neighbourhood outlets retain volume leadership, supported by small-pack transactions that align with daily cash-flow purchasing habits. Meanwhile, e-commerce is emerging as the fastest-growing channel, driven by aggressive promotions, broader assortments and exclusive online offerings in higher-value segments.
Looking ahead, further growth will hinge less on price-led uplift and more on structural upgrading once pricing stabilises. Continued innovation targeting younger consumers, deeper exploration of origin differentiation and flavour complexity, and the expansion of convenient, lower-sugar and personalised formats are set to shape the next phase of development. Together, these dynamics point to a market transitioning from scale-driven expansion toward a more segmented and value-oriented evolution.
This up-to-date report presents a quantitative breakdown of the coffee sector in Indonesia. Updated in 2025, it covers historical performance from 2020 onward and forecasts through 2030. Users can access key figures, segment details, and future trajectories in one concise source.
What’s Inside the Report
Annual market size figures expressed in (Tons/IDR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Indonesia coffee market is outlined below:
Product type – e.g., coffee capsules and pods, ground coffee, instant coffee (instant coffee mixes, standard instant coffee), whole beans, RTD coffee
Packaging type – e.g., flexible packaging, glass jars, metal containers, paper containers, rigid plastic
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the coffee sector in Indonesia, highlighting brand reach and competitive footprint. Notable participants include: Nestle S.A., PT Java Prima Abadi, PT Puji Surya Indah, PT Wings Surya, PT. Kapal Api Global, PT. Mayora Indah, Tbk, PT. SARI INCOFOOD CORPORATION, SAVORIA Group, etc.
This report provides market share data for leading players in the overall coffee market, as well as in key segments including coffee, coffee capsules and pods, fresh coffee, ground coffee, instant coffee, instant coffee mixes, standard instant coffee, whole beans and RTD coffee.
Market share analysis covered in the report:
Indonesia coffee market share
Indonesia coffee capsules and pods market share
Indonesia fresh coffee market share
Indonesia ground coffee market share
Indonesia instant coffee market share
Indonesia instant coffee mixes market share
Indonesia standard instant coffee market share
Indonesia whole beans market share
Indonesia RTD coffee market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Indonesia Coffee Market – Product Type Analysis
Indonesia Coffee Market – Packaging Type Analysis
Indonesia Coffee Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Nestle S.A.
PT Java Prima Abadi
PT Puji Surya Indah
PT Wings Surya
PT. Kapal Api Global
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Indonesia Coffee Market Size 2020-2030
Chart Indonesia Coffee Market, Net Growth, 2020-2030
Chart Indonesia Coffee Market, Growth Rates, 2020-2030
Table Indonesia Coffee Market by Product Type, 2020-2030
Chart Indonesia Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Coffee Market by Product Type, 2020-2030
Table Indonesia Coffee Market by Packaging Type, 2020-2030
Chart Indonesia Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Coffee Market by Packaging Type, 2020-2030
Table Indonesia Coffee Market by Distribution Channel, 2020-2030
Chart Indonesia Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Coffee Market by Distribution Channel, 2020-2030
Table Indonesia Coffee Market Share (%), by Companies, 2020-2025
Chart Indonesia Coffee Market, by Companies, 2025
Table Indonesia Coffee Market Share (%), by Brands, 2020-2025
Chart Indonesia Coffee Market, by Brands, 2025
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Coffee Market: Spend as a Proportion of GDP (%)
Table Indonesia Coffee Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Indonesia Coffee market analysis comprise:
Nestle S.A.
PT Java Prima Abadi
PT Puji Surya Indah
PT Wings Surya
PT. Kapal Api Global
PT. Mayora Indah, Tbk
PT. SARI INCOFOOD CORPORATION
SAVORIA Group