The Denmark coffee market is projected to reach USD 854.7 million by 2030, advancing at a modest compound annual growth rate of 1.3%. The headline expansion masks a structurally contracting volume base, as elevated global green coffee prices have provided nominal support to retail value while underlying consumption continues to decline. Unit sales have faced sustained pressure, with the pace of contraction widening as younger consumers drink coffee less frequently than older cohorts and remain more sensitive to price increases. As a result, the market exhibits a distinctive pattern of value resilience underpinned by pricing, rather than demand growth.
The competitive landscape is increasingly defined by a shift from quantity to quality. Danish consumers are moderating overall intake while trading up within each consumption occasion, reinforcing a “less but better” purchasing logic. Fresh coffee beans and single-serve formats have shown relative dynamism, reflecting a preference for higher-quality and convenient at-home solutions. By contrast, mainstream and entry-level products continue to lose traction. Instant coffee is squeezed by internal premiumization within the category and by competition from adjacent beverage alternatives, including functional and energy-oriented drinks, eroding its historical relevance.
Looking ahead, incremental value is expected to stem primarily from price effects and product upgrading rather than an expansion of the consumer base. Although the foodservice channel has experienced a degree of normalization, it remains insufficient to offset structural volume decline in retail. Innovation is likely to concentrate on flavor diversification and format refinement within single-serve systems, catering to younger consumers who prioritize both convenience and sensory experience. Sustainability considerations are gaining prominence, with brands increasingly emphasizing environmentally responsible sourcing, recyclable packaging and reduced takeaway substitution effects to strengthen their value proposition.
Channel dynamics further illustrate the maturity of the market. Discount retailers continue to expand share on the back of price competitiveness, while supermarkets retain their central role in distribution. Private label strategies are evolving along a dual path, combining affordability with organic and premium positioning to capture divergent consumer segments. E-commerce penetration remains comparatively low but represents the only channel delivering consistent positive growth, supported by broader assortments and more integrated omnichannel strategies. Overall, Denmark’s coffee market has entered a mature contraction phase, characterized by premiumization, channel-based value competition and a gradual transition toward sustainability-led differentiation.
Backed by updated 2025 data, this market report captures key trends, market shifts, and growth expectations within the coffee sector in Denmark. With a historical lens from 2020 onward and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
What’s Inside the Report
Annual market size figures expressed in (Tons/DKK/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Denmark coffee market is categorized into the following segments:
Product type – e.g., coffee capsules and pods, ground coffee, instant coffee (instant coffee mixes, standard instant coffee), whole beans, RTD coffee
Packaging type – e.g., flexible packaging, glass jars, metal containers, paper containers, rigid plastic
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the coffee industry in Denmark, shedding light on the relative scale and market presence of major firms. Leading companies include: BKI Foods A/S, Chokolade Compagniet A/S, Compagnie Mediterraneenne des Cafes SA (Malongo), JDE Peet’s N.V., Luigi Lavazza S.p.A., Nestle S.A., Peter Larsen Kaffe A/S, etc.
Market share data is presented for top-performing companies in the overall coffee sector, as well as for individual segments such as coffee, coffee capsules and pods, fresh coffee, ground coffee, instant coffee, instant coffee mixes, standard instant coffee, whole beans and RTD coffee, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Denmark coffee market share
Denmark coffee capsules and pods market share
Denmark fresh coffee market share
Denmark ground coffee market share
Denmark instant coffee market share
Denmark instant coffee mixes market share
Denmark standard instant coffee market share
Denmark whole beans market share
Denmark RTD coffee market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Denmark Coffee Market – Product Type Analysis
Denmark Coffee Market – Packaging Type Analysis
Denmark Coffee Market – Distribution Channel Analysis
Company/Brand Shares Analysis
BKI Foods A/S
Chokolade Compagniet A/S
Compagnie Mediterraneenne des Cafes SA (Malongo)
JDE Peet’s N.V.
Luigi Lavazza S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Denmark Coffee Market Size 2020-2030
Chart Denmark Coffee Market, Net Growth, 2020-2030
Chart Denmark Coffee Market, Growth Rates, 2020-2030
Table Denmark Coffee Market by Product Type, 2020-2030
Chart Denmark Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Denmark Coffee Market by Product Type, 2020-2030
Table Denmark Coffee Market by Packaging Type, 2020-2030
Chart Denmark Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Denmark Coffee Market by Packaging Type, 2020-2030
Table Denmark Coffee Market by Distribution Channel, 2020-2030
Chart Denmark Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Denmark Coffee Market by Distribution Channel, 2020-2030
Table Denmark Coffee Market Share (%), by Companies, 2020-2025
Chart Denmark Coffee Market, by Companies, 2025
Table Denmark Coffee Market Share (%), by Brands, 2020-2025
Chart Denmark Coffee Market, by Brands, 2025
Table Denmark – Population (Millions) and Forecast
Table Denmark – Consumer Price Index (CPI) and Forecast
Table Denmark – Gross Domestic Product and Forecast
Table Denmark Coffee Market: Spend as a Proportion of GDP (%)
Table Denmark Coffee Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following Denmark Coffee companies:
BKI Foods A/S
Chokolade Compagniet A/S
Compagnie Mediterraneenne des Cafes SA (Malongo)
JDE Peet’s N.V.
Luigi Lavazza S.p.A.
Nestle S.A.
Peter Larsen Kaffe A/S