Bulgaria’s coffee market is projected to expand at a mid-single-digit compound annual rate through 2030, with total value approaching USD 827 million. The growth trajectory, however, reflects a structurally imbalanced pattern characterised by declining or stagnating volumes alongside rising unit prices. Elevated raw material costs have exerted sustained upward pressure on retail pricing, making value growth increasingly price-led rather than demand-driven. In this environment, retail channels have demonstrated comparatively greater resilience than foodservice, though consumers are exhibiting more cautious purchasing behaviour, with heightened sensitivity to promotions, discounts and pack-size optimisation.
Despite constrained purchasing power, the underlying premiumisation trend has not reversed. Demand linked to origin differentiation, specialty beans and capsule systems continues to surface, supported by the gradual diffusion of home coffee equipment. Freshly ground formats are therefore contributing disproportionately to value uplift, even as overall consumption remains under pressure. At the same time, subdued economic recovery has elevated price sensitivity, prompting some consumers to trade down to more affordable alternatives. Producers have responded with tactical price incentives and promotional intensity to defend volumes while preserving brand positioning.
Consumer awareness around product provenance, sustainability credentials and incremental health attributes is also rising, fostering gradual expansion of organic and sustainably positioned offerings from a relatively low base. However, willingness to absorb price premiums remains constrained by budget considerations. Prospective fiscal adjustments and tightening environmental regulations introduce an additional layer of uncertainty, with potential cost implications that may accelerate the transition toward environmentally responsible packaging and compliance-led reformulation.
Distribution dynamics reinforce the value-driven character of the market. Modern supermarket chains are consolidating their dominance through assortment breadth and pricing competitiveness, while discount formats are capturing increasingly price-sensitive segments. Traditional small retailers continue to lose share. Meanwhile, online channels are expanding at a faster pace, aided by omnichannel integration and subscription-based models that enhance convenience and foster repeat purchasing. Looking ahead, market performance will remain closely tied to household purchasing power, with growth skewed toward structural upgrading and value optimisation rather than broad-based volume expansion.
This structured market report presents a detailed view of the coffee industry in Bulgaria. Updated in 2025, it compiles historical market data from 2020 onward and offers projections through 2030. The report is designed for data users seeking precise market sizing, segmentation, and forecast analysis.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Bulgaria coffee market is structured as follows:
Product type – e.g., coffee capsules and pods, ground coffee, instant coffee (instant coffee mixes, standard instant coffee), whole beans, RTD coffee
Packaging type – e.g., flexible packaging, glass jars, metal containers, paper containers, rigid plastic
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Bulgaria coffee market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Alois Dallmayr KG, BALKAM GROUP Ltd., Bianchi Coffee Ltd., DEUTSCHE EXTRAKT KAFFEE GMBH, Grupa Maspex Wadowice, Gruppo Gimoka Srl, Illycaffe S.p.A., JDE Peet’s N.V., Jordani EOOD, KAFINA 13 Ltd., Kimbo S.P.A., Luigi Lavazza S.p.A., Melitta Unternehmensgruppe Bentz KG, Nestle S.A., Tchibo GmbH, The Coca-Cola Company, Zino Davidoff SA, etc.
This report delivers comprehensive market share data for key players in the total coffee market, complemented by segment-specific analysis for coffee, coffee capsules and pods, fresh coffee, ground coffee, instant coffee, instant coffee mixes, standard instant coffee, whole beans and RTD coffee categories.
Market share analysis covered in the report:
Bulgaria coffee market share
Bulgaria coffee capsules and pods market share
Bulgaria fresh coffee market share
Bulgaria ground coffee market share
Bulgaria instant coffee market share
Bulgaria instant coffee mixes market share
Bulgaria standard instant coffee market share
Bulgaria whole beans market share
Bulgaria RTD coffee market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Bulgaria Coffee Market – Product Type Analysis
Bulgaria Coffee Market – Packaging Type Analysis
Bulgaria Coffee Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Alois Dallmayr KG
BALKAM GROUP Ltd.
Bianchi Coffee Ltd.
DEUTSCHE EXTRAKT KAFFEE GMBH
Grupa Maspex Wadowice
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Bulgaria Coffee Market Size 2020-2030
Chart Bulgaria Coffee Market, Net Growth, 2020-2030
Chart Bulgaria Coffee Market, Growth Rates, 2020-2030
Table Bulgaria Coffee Market by Product Type, 2020-2030
Chart Bulgaria Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Coffee Market by Product Type, 2020-2030
Table Bulgaria Coffee Market by Packaging Type, 2020-2030
Chart Bulgaria Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Coffee Market by Packaging Type, 2020-2030
Table Bulgaria Coffee Market by Distribution Channel, 2020-2030
Chart Bulgaria Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Coffee Market by Distribution Channel, 2020-2030
Table Bulgaria Coffee Market Share (%), by Companies, 2020-2025
Chart Bulgaria Coffee Market, by Companies, 2025
Table Bulgaria Coffee Market Share (%), by Brands, 2020-2025
Chart Bulgaria Coffee Market, by Brands, 2025
Table Bulgaria – Population (Millions) and Forecast
Table Bulgaria – Consumer Price Index (CPI) and Forecast
Table Bulgaria – Gross Domestic Product and Forecast
Table Bulgaria Coffee Market: Spend as a Proportion of GDP (%)
Table Bulgaria Coffee Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Alois Dallmayr KG
BALKAM GROUP Ltd.
Bianchi Coffee Ltd.
DEUTSCHE EXTRAKT KAFFEE GMBH
Grupa Maspex Wadowice
Gruppo Gimoka Srl
Illycaffe S.p.A.
JDE Peet’s N.V.
Jordani EOOD
KAFINA 13 Ltd.
Kimbo S.P.A.
Luigi Lavazza S.p.A.
Melitta Unternehmensgruppe Bentz KG
Nestle S.A.
Tchibo GmbH
The Coca-Cola Company
Zino Davidoff SA