Market Overview
The U.S. cider and perry industry is entering a phase of sustained contraction, with market value projected to remain around USD 1.6 billion from 2025 to 2030, reflecting a marginal compound annual decline of 0.1%. Overall volumes are declining as the category exits the novelty-driven growth era, entering a mature market characterized by intensified competition. Traditional alcoholic variants continue to dominate, while non-alcoholic offerings display resilient growth, signaling a shift toward health-conscious and moderation-focused consumption, though their overall share remains limited.
Market dynamics show increasing fragmentation. Leading brands are losing ground as regional artisanal producers leverage authenticity, local sourcing, and storytelling to capture niche segments, though some smaller operators face closure under profit pressures. Supermarkets remain the primary retail channel, yet overall sales are softening amid fierce shelf competition. E-commerce has emerged as a critical lifeline for artisanal producers, while on-premise channels recover slowly and skew toward premium offerings. The category is also challenged by the rise of hard seltzers and ready-to-drink cocktails, which capture occasions requiring either refreshing or complex flavor profiles, leaving cider in a difficult middle ground.
Key drivers include evolving consumer preferences toward refined, low- or no-alcohol beverages, intensified competition within a mature category, and health and moderation trends. Retail success increasingly depends on packaging appeal, pricing strategy, and brand storytelling, while margin pressures and sustainability demands influence format adoption, such as aluminum cans, without compromising perceived premium positioning. Post-pandemic, on-premise recovery remains uneven, favoring high-end variants that can deliver distinctive experiences.
Looking ahead, overall consumption is expected to continue contracting, with consolidation benefiting authentic artisanal producers. Growth opportunities lie in high-alcohol “imperial” variants, innovative packaging, and premium positioning to compete with wine and ready-to-drink beverages. Emphasizing geographic origin and heritage stories will resonate with educated, high-income consumers and expand pairing opportunities with diverse cuisines. Non-alcoholic variants are poised for continued expansion, with product innovation incorporating complex flavors and exotic ingredients. Packaging innovation, particularly sustainable aluminum formats, will be crucial to maintaining a premium and artisanal perception while exploring low-alcohol cocktail applications, though regulatory hurdles remain a consideration.
This report delivers a comprehensive analysis and forward-looking perspective on the USA cider and perry market, covering historical data and market projections for the period from 2020 to 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
What’s Inside the Report
Designed for business leaders and strategists, this report offers a data-rich overview of the USA cider and perry market from 2020 to 2030, including historical data and projections through 2030. All figures are reported in (Liters/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type and distribution channel. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The USA cider and perry market is structured as follows:
Product type – e.g., non-alcoholic cider and perry, regular cider and perry
Distribution channel – e.g., bars and HoReCa, convenience stores, forecourts, hypermarkets, liquor/tobacco shops, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the cider and perry industry in USA, offering visibility into brand dominance and market leadership. Major participants include: 2 Towns Ciderhouse Inc., AB InBev, Artisanal Brewing Ventures LLC, C&C Group PLC, Heineken N.V., Molson Coors Beverage Company, S. Martinelli & Company, The Boston Beer Company, Vintage Wine Estates, Inc., etc.
Market share data is presented for top-performing companies in the overall cider and perry sector, as well as for individual segments such as cider and perry, non-alcoholic cider and perry and regular cider and perry, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
USA cider and perry market share
USA non-alcoholic cider and perry market share
USA regular cider and perry market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
USA Cider and Perry Market – Product Type Analysis
USA Cider and Perry Market – Distribution Channel Analysis
Company/Brand Shares Analysis
2 Towns Ciderhouse Inc.
AB InBev
Artisanal Brewing Ventures LLC
C&C Group PLC
Heineken N.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table USA Cider and Perry Market 2020-2030
Chart USA Cider and Perry Market, Net Growth, 2020-2030
Chart USA Cider and Perry Market, Growth Rates, 2020-2030
Table USA Cider and Perry Market by Product Type, 2020-2030
Chart USA Cider and Perry Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart USA Cider and Perry Market by Product Type, 2020-2030
Table USA Cider and Perry Market by Distribution Channel, 2020-2030
Chart USA Cider and Perry Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Cider and Perry Market by Distribution Channel, 2020-2030
Table USA Cider and Perry Market Share (%), by Companies, 2020-2024
Chart USA Cider and Perry Market, by Companies, 2024
Table USA Cider and Perry Market Share (%), by Brands, 2020-2024
Chart USA Cider and Perry Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Cider and Perry Market: Spend as a Proportion of GDP (%)
Table USA Cider and Perry Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following USA Cider and Perry companies:
2 Towns Ciderhouse Inc.
AB InBev
Artisanal Brewing Ventures LLC
C&C Group PLC
Heineken N.V.
Molson Coors Beverage Company
S. Martinelli & Company
The Boston Beer Company
Vintage Wine Estates, Inc.
