The carbonated soft drinks in Thailand market size is projected to grow by USD 0.7 billion from 2024 to 2029, registering a CAGR of 3.6 percent, according to the latest market data. The rise in disposable income among the country’s middle class has significantly fueled the growth of the carbonated soft drinks (CSD) market. As the economy develops and individual incomes increase, a growing number of consumers can afford non-essential, pleasure-oriented products. Carbonated soft drinks, which provide both a pleasurable taste experience and immediate satisfaction, have become a staple in many consumers’ daily lives. This trend is particularly pronounced among younger consumers.
Thailand’s youthful population is a critical driver of the CSD market. This demographic is typically open to new experiences and more inclined to try different brands and flavors of beverages. Major brands have capitalized on this by launching targeted marketing campaigns aimed at young consumers. These efforts go beyond traditional advertising to include sponsorship of music festivals, sports events, and other popular entertainment activities.
The report offers a comprehensive evaluation of the Thailand carbonated soft drinks market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as type, product, packaging, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the carbonated soft drinks industry.
Market Segmentation
The carbonated soft drinks market in Thailand is classified into the following segments:
Type: regular, reduced sugar/sugar-free
Product: colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, others
Packaging: glass bottles, metal cans, plastic bottles
Distribution channel: convenience stores, forecourt retailers, supermarkets and hypermarkets, small grocery stores, vending, e-commerce, foodservice channels, others
The Thailand carbonated soft drinks market is segmented on the basis of type, product, packaging, and distribution channel. By type, the carbonated soft drinks market in Thailand has been segmented into regular, and reduced sugar/sugar-free. Based upon product, the carbonated soft drinks market in Thailand is categorized into colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, and others. On the basis of packaging, the carbonated soft drinks market in Thailand has been segmented into glass bottles, metal cans, and plastic bottles. By distribution channel, the carbonated soft drinks market in Thailand has been segmented into convenience stores, forecourt retailers, supermarkets and hypermarkets, small grocery stores, vending, e-commerce, foodservice channels, and others.
Competitive Landscape
The prominent players operating in the Thailand carbonated soft drinks market include AJE Group, Boon Rawd Brewery Co. Ltd., PepsiCo Inc., Thai Beverage Public Company Limited, The Coca-Cola Company.
The report presents a detailed analysis of the Thailand carbonated soft drinks market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Thailand carbonated soft drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand carbonated soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand carbonated soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewThailand carbonated soft drinks market – type analysis
Thailand carbonated soft drinks market – product analysis
Thailand carbonated soft drinks market – packaging analysis
Thailand carbonated soft drinks market – distribution channel analysis
Key players and market share
– AJE Group
– Boon Rawd Brewery Co., Ltd.
– PepsiCo, Inc.
– Thai Beverage Public Company Limited
– The Coca-Cola Company
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Thailand carbonated soft drinks market 2019-2029
Chart Thailand carbonated soft drinks market, net growth, 2019-2029
Chart Thailand carbonated soft drinks market, growth rates, 2019-2029
Table Thailand carbonated soft drinks market by type, 2019-2029
Chart Thailand carbonated soft drinks market by type, CAGR historic and forecast, 2019-2029
Chart Thailand carbonated soft drinks market by type, 2019-2029
Table Thailand carbonated soft drinks market by product, 2019-2029
Chart Thailand carbonated soft drinks market by product, CAGR historic and forecast, 2019-2029
Chart Thailand carbonated soft drinks market by product, 2019-2029
Table Thailand carbonated soft drinks market by packaging, 2019-2029
Chart Thailand carbonated soft drinks market by packaging, CAGR historic and forecast, 2019-2029
Chart Thailand carbonated soft drinks market by packaging, 2019-2029
Table Thailand carbonated soft drinks market by distribution channel, 2019-2029
Chart Thailand carbonated soft drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Thailand carbonated soft drinks market by distribution channel, 2019-2029
Table Thailand carbonated soft drinks market share (%), by companies, 2019-2023
Chart Thailand carbonated soft drinks market, by companies, 2023
Table Thailand carbonated soft drinks market share (%), by brands, 2019-2023
Chart Thailand carbonated soft drinks market, by brands, 2023
Table Thailand – population (millions) and forecast
Table Thailand – consumer price index (CPI) and forecast
Table Thailand – gross domestic product and forecast
Table Thailand carbonated soft drinks market: spend as a proportion of GDP (%)
Table Thailand carbonated soft drinks market: consumption per capita (population)