The carbonated soft drinks market in Pakistan was valued at USD 1,858 million in 2023 to USD 3,476 million by 2029, progressing at a CAGR of 11% from 2024 to 2029, according to the latest market study results. The rise in disposable income among the country’s middle class has significantly fueled the growth of the carbonated soft drinks (CSD) market. As the economy develops and individual incomes increase, a growing number of consumers can afford non-essential, pleasure-oriented products. Carbonated soft drinks, which provide both a pleasurable taste experience and immediate satisfaction, have become a staple in many consumers’ daily lives. This trend is particularly pronounced among younger consumers.
Pakistan’s youthful population is a critical driver of the CSD market. This demographic is typically open to new experiences and more inclined to try different brands and flavors of beverages. Major brands have capitalized on this by launching targeted marketing campaigns aimed at young consumers. These efforts go beyond traditional advertising to include sponsorship of music festivals, sports events, and other popular entertainment activities.
The report delivers an in-depth analysis of the Pakistan carbonated soft drinks industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like type, product, packaging, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the carbonated soft drinks market.
Market Segmentation
The following outlines the segmentation of the carbonated soft drinks market in Pakistan:
Type: regular, reduced sugar/sugar-free
Product: colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, others
Packaging: glass bottles, metal cans, plastic bottles
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, foodservice channels, others
The Pakistan carbonated soft drinks market is segmented on the basis of type, product, packaging, and distribution channel. By type, the carbonated soft drinks market in Pakistan has been segmented into regular, and reduced sugar/sugar-free. Based upon product, the carbonated soft drinks market in Pakistan is categorized into colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, and others. On the basis of packaging, the carbonated soft drinks market in Pakistan has been segmented into glass bottles, metal cans, and plastic bottles. By distribution channel, the carbonated soft drinks market in Pakistan has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, foodservice channels, and others.
Competitive Landscape
Key companies profiled in the report include Gourmet Foods Pakistan, PepsiCo Inc., The Coca-Cola Company.
This report delivers an in-depth breakdown of key players within the Pakistan carbonated soft drinks market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Pakistan carbonated soft drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Pakistan carbonated soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Pakistan carbonated soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewPakistan carbonated soft drinks market – type analysis
Pakistan carbonated soft drinks market – product analysis
Pakistan carbonated soft drinks market – packaging analysis
Pakistan carbonated soft drinks market – distribution channel analysis
Key players and market share
– Gourmet Foods Pakistan
– PepsiCo, Inc.
– The Coca-Cola Company
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Pakistan carbonated soft drinks market 2019-2029
Chart Pakistan carbonated soft drinks market, net growth, 2019-2029
Chart Pakistan carbonated soft drinks market, growth rates, 2019-2029
Table Pakistan carbonated soft drinks market by type, 2019-2029
Chart Pakistan carbonated soft drinks market by type, CAGR historic and forecast, 2019-2029
Chart Pakistan carbonated soft drinks market by type, 2019-2029
Table Pakistan carbonated soft drinks market by product, 2019-2029
Chart Pakistan carbonated soft drinks market by product, CAGR historic and forecast, 2019-2029
Chart Pakistan carbonated soft drinks market by product, 2019-2029
Table Pakistan carbonated soft drinks market by packaging, 2019-2029
Chart Pakistan carbonated soft drinks market by packaging, CAGR historic and forecast, 2019-2029
Chart Pakistan carbonated soft drinks market by packaging, 2019-2029
Table Pakistan carbonated soft drinks market by distribution channel, 2019-2029
Chart Pakistan carbonated soft drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Pakistan carbonated soft drinks market by distribution channel, 2019-2029
Table Pakistan carbonated soft drinks market share (%), by companies, 2019-2023
Chart Pakistan carbonated soft drinks market, by companies, 2023
Table Pakistan carbonated soft drinks market share (%), by brands, 2019-2023
Chart Pakistan carbonated soft drinks market, by brands, 2023
Table Pakistan – population (millions) and forecast
Table Pakistan – consumer price index (CPI) and forecast
Table Pakistan – gross domestic product and forecast
Table Pakistan carbonated soft drinks market: spend as a proportion of GDP (%)
Table Pakistan carbonated soft drinks market: consumption per capita (population)