Forecasted to grow at a moderate pace, the Kenya carbonated soft drinks market size is expected to reach USD 1,247.7 million by 2029, up from USD 869.7 million in 2023, resulting in a CAGR of 6.2%. Kenya’s carbonated soft drinks market is expanding due to increased urbanization and a growing middle class. The demand for both local and global soda brands is rising, particularly in cities like Nairobi, where younger consumers are driving the market. Health-consciousness is also influencing consumer choices, leading to greater demand for sugar-free and low-calorie carbonated drinks. The expansion of modern retail formats, including supermarkets and convenience stores, is improving product accessibility and supporting market growth.
This report provides a thorough assessment of the Kenya carbonated soft drinks industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like type, product type, packaging and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the carbonated soft drinks industry.
Market Segmentation
The Kenya carbonated soft drinks market is categorized into the following segments:
Type: regular, low sugar/sugar free
Product type: cola carbonates, carbonated orange drinks, lemonade and lime, tonic water and mixers, others
Packaging: glass bottles, metal cans, plastic bottles
Distribution channel: forecourt stores, supermarkets and hypermarkets, grocery stores, e-commerce, foodservice channels, others
The segmentation of the Kenya carbonated soft drinks market type, product type, packaging and distribution channel. By type, the market is categorized into regular, and low sugar/sugar free. Product type segments encompass cola carbonates, carbonated orange drinks, lemonade and lime, tonic water and mixers, and others. Packaging segments encompass glass bottles, metal cans, and plastic bottles. Distribution channel segmentation includes forecourt stores, supermarkets and hypermarkets, grocery stores, e-commerce, foodservice channels, and others.
Competitive Landscape
The carbonated soft drinks market is characterized by dominance from key players such as The Coca-Cola Company, PepsiCo Inc., Nichols plc and Highlands Mineral Water Co. Ltd. This comprehensive report analyzes the performance of leading companies in the carbonated soft drinks sector from 2019 to 2023. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya carbonated soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Kenya carbonated soft drinks market: type, product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya carbonated soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya carbonated soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Carbonated Soft Drinks Market – Type Analysis
Kenya Carbonated Soft Drinks Market – Product Type Analysis
Kenya Carbonated Soft Drinks Market – Packaging Analysis
Kenya Carbonated Soft Drinks Market – Distribution Channel Analysis
Key Players and Market Share
– The Coca-Cola Company
– PepsiCo, Inc.
– Nichols plc
– Highlands Mineral Water Co. Ltd.
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Kenya Carbonated Soft Drinks Market 2019-2029
Chart Kenya Carbonated Soft Drinks Market, Net Growth, 2019-2029
Chart Kenya Carbonated Soft Drinks Market, Growth Rates, 2019-2029
Table Kenya Carbonated Soft Drinks Market by Type, 2019-2029
Chart Kenya Carbonated Soft Drinks Market by Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Carbonated Soft Drinks Market by Type, 2019-2029
Table Kenya Carbonated Soft Drinks Market by Product Type, 2019-2029
Chart Kenya Carbonated Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Carbonated Soft Drinks Market by Product Type, 2019-2029
Table Kenya Carbonated Soft Drinks Market by Packaging, 2019-2029
Chart Kenya Carbonated Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2019-2029
Chart Kenya Carbonated Soft Drinks Market by Packaging, 2019-2029
Table Kenya Carbonated Soft Drinks Market by Distribution Channel, 2019-2029
Chart Kenya Carbonated Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Carbonated Soft Drinks Market by Distribution Channel, 2019-2029
Table Kenya Carbonated Soft Drinks Market Share (%), by Companies, 2019-2023
Chart Kenya Carbonated Soft Drinks Market, by Companies, 2023
Table Kenya Carbonated Soft Drinks Market Share (%), by Brands, 2019-2023
Chart Kenya Carbonated Soft Drinks Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Carbonated Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Kenya Carbonated Soft Drinks Market: Consumption per Capita (Population)
Companies Mentioned
The Coca-Cola Company
PepsiCo, Inc.
Nichols plc
Highlands Mineral Water Co. Ltd.