The latest analysis predicts carbonated soft drinks market in Kenya will grow from USD 885 million in 2023 to USD 1,412 million by 2029, achieving a CAGR of 8.1 percent, according to the latest edition of the Carbonated Soft Drinks Market in Kenya Report. Increased disposable income within growing middle class has markedly driven the expansion of the carbonated soft drinks (CSD) market. With economic development and higher personal incomes, more consumers can afford discretionary products. Carbonated soft drinks, known for their enjoyable taste and instant gratification, have integrated into the daily routines of many. This phenomenon is especially evident among the younger demographic.
The country’s young population is at the forefront of the CSD market’s growth. Younger generations are generally more receptive to novel products and eager to explore various beverage brands and flavors. Recognizing this, leading brands have implemented aggressive marketing strategies targeting this group. These strategies encompass traditional advertising and extend to sponsoring widely attended music festivals, sports competitions, and other youth-centric entertainment events.
The report delivers an in-depth analysis of the Kenya carbonated soft drinks industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like type, product, packaging, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the carbonated soft drinks market.
Market Segmentation
The following outlines the segmentation of the carbonated soft drinks market in Kenya:
Type: regular, reduced sugar/sugar-free
Product: colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, others
Packaging: glass bottles, metal cans, plastic bottles
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, foodservice channels, others
The Kenya carbonated soft drinks market is segmented on the basis of type, product, packaging, and distribution channel. Based on type, the carbonated soft drinks market in Kenya is categorized into regular, and reduced sugar/sugar-free. On the basis of product, the carbonated soft drinks market in Kenya has been segmented into colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, and others. By packaging, the carbonated soft drinks market in Kenya has been segmented into glass bottles, metal cans, and plastic bottles. Based upon distribution channel, the carbonated soft drinks market in Kenya is also categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, foodservice channels, and others.
Competitive Landscape
Some of the leading companies operating in the market are Highlands Mineral Water Co. Ltd., PepsiCo Inc., The Coca-Cola Company.
This report delivers an in-depth breakdown of key players within the Kenya carbonated soft drinks market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya carbonated soft drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya carbonated soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya carbonated soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya carbonated soft drinks market – type analysis
Kenya carbonated soft drinks market – product analysis
Kenya carbonated soft drinks market – packaging analysis
Kenya carbonated soft drinks market – distribution channel analysis
Key players and market share
– Highlands Mineral Water Co. Ltd.
– PepsiCo, Inc.
– The Coca-Cola Company
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kenya carbonated soft drinks market 2019-2029
Chart Kenya carbonated soft drinks market, net growth, 2019-2029
Chart Kenya carbonated soft drinks market, growth rates, 2019-2029
Table Kenya carbonated soft drinks market by type, 2019-2029
Chart Kenya carbonated soft drinks market by type, CAGR historic and forecast, 2019-2029
Chart Kenya carbonated soft drinks market by type, 2019-2029
Table Kenya carbonated soft drinks market by product, 2019-2029
Chart Kenya carbonated soft drinks market by product, CAGR historic and forecast, 2019-2029
Chart Kenya carbonated soft drinks market by product, 2019-2029
Table Kenya carbonated soft drinks market by packaging, 2019-2029
Chart Kenya carbonated soft drinks market by packaging, CAGR historic and forecast, 2019-2029
Chart Kenya carbonated soft drinks market by packaging, 2019-2029
Table Kenya carbonated soft drinks market by distribution channel, 2019-2029
Chart Kenya carbonated soft drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya carbonated soft drinks market by distribution channel, 2019-2029
Table Kenya carbonated soft drinks market share (%), by companies, 2019-2023
Chart Kenya carbonated soft drinks market, by companies, 2023
Table Kenya carbonated soft drinks market share (%), by brands, 2019-2023
Chart Kenya carbonated soft drinks market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya carbonated soft drinks market: spend as a proportion of GDP (%)
Table Kenya carbonated soft drinks market: consumption per capita (population)