According to latest analysis, the carbonated soft drinks in Kazakhstan market was USD 2,373 million in 2023 and is expected to reach USD 3,622 million in 2029 and register a CAGR of 7.3% during the forecast period, 2024-2029. The growth of disposable income among the country’s middle class has been a significant catalyst for the expansion of the carbonated soft drinks (CSD) market. As economic conditions improve and individual earnings rise, a larger segment of the population can indulge in non-essential, enjoyment-focused products. Carbonated soft drinks, offering both a delightful taste and immediate satisfaction, have become a regular part of many consumers’ lives. This is particularly true for younger consumers.
The youthful demographic plays a pivotal role in driving the CSD market. Young people are generally open to new experiences and more likely to experiment with different beverage brands and flavors. Major brands have strategically targeted this demographic through extensive marketing campaigns. These campaigns go beyond conventional advertising to include sponsorships of music festivals, sports events, and other activities that resonate with the interests of young people.
The report offers a comprehensive evaluation of the Kazakhstan carbonated soft drinks market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as type, product, packaging, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the carbonated soft drinks industry.
Market Segmentation
The carbonated soft drinks market in Kazakhstan is classified into the following segments:
Type: regular, reduced sugar/sugar-free
Product: colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, others
Packaging: glass bottles, metal cans, plastic bottles
Distribution channel: convenience stores, forecourt retailers, supermarkets and hypermarkets, small grocery stores, e-commerce, foodservice channels, others
The Kazakhstan carbonated soft drinks market is segmented on the basis of type, product, packaging, and distribution channel. On the basis of type, the carbonated soft drinks market in Kazakhstan has been segmented into regular, and reduced sugar/sugar-free. By product, the carbonated soft drinks market in Kazakhstan has been segmented into colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, and others. Based on packaging, the carbonated soft drinks market in Kazakhstan is categorized into glass bottles, metal cans, and plastic bottles. On the basis of distribution channel, the carbonated soft drinks market in Kazakhstan has been segmented into convenience stores, forecourt retailers, supermarkets and hypermarkets, small grocery stores, e-commerce, foodservice channels, and others.
Competitive Landscape
The Kazakhstan carbonated soft drinks market is highly competitive. The prominent players operating in the Kazakhstan carbonated soft drinks market include AO GALANZ bottlers, Caspian Beverage Holding AO, Efes Breweries International N.V., Libella Bottlers Almaty TOO, PepsiCo Inc., Primo Water Corporation, Rauan LLC, RG Brands AO, Riks Ltd TOO, The Coca-Cola Company, Unix LLP (Tassay).
The report presents a detailed analysis of the Kazakhstan carbonated soft drinks market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kazakhstan carbonated soft drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kazakhstan carbonated soft drinks market.
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Anticipate the future trajectory of the Kazakhstan carbonated soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKazakhstan carbonated soft drinks market – type analysis
Kazakhstan carbonated soft drinks market – product analysis
Kazakhstan carbonated soft drinks market – packaging analysis
Kazakhstan carbonated soft drinks market – distribution channel analysis
Key players and market share
– AO GALANZ bottlers
– Caspian Beverage Holding AO
– Efes Breweries International N.V.
– Libella Bottlers Almaty TOO
– PepsiCo, Inc.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kazakhstan carbonated soft drinks market 2019-2029
Chart Kazakhstan carbonated soft drinks market, net growth, 2019-2029
Chart Kazakhstan carbonated soft drinks market, growth rates, 2019-2029
Table Kazakhstan carbonated soft drinks market by type, 2019-2029
Chart Kazakhstan carbonated soft drinks market by type, CAGR historic and forecast, 2019-2029
Chart Kazakhstan carbonated soft drinks market by type, 2019-2029
Table Kazakhstan carbonated soft drinks market by product, 2019-2029
Chart Kazakhstan carbonated soft drinks market by product, CAGR historic and forecast, 2019-2029
Chart Kazakhstan carbonated soft drinks market by product, 2019-2029
Table Kazakhstan carbonated soft drinks market by packaging, 2019-2029
Chart Kazakhstan carbonated soft drinks market by packaging, CAGR historic and forecast, 2019-2029
Chart Kazakhstan carbonated soft drinks market by packaging, 2019-2029
Table Kazakhstan carbonated soft drinks market by distribution channel, 2019-2029
Chart Kazakhstan carbonated soft drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kazakhstan carbonated soft drinks market by distribution channel, 2019-2029
Table Kazakhstan carbonated soft drinks market share (%), by companies, 2019-2023
Chart Kazakhstan carbonated soft drinks market, by companies, 2023
Table Kazakhstan carbonated soft drinks market share (%), by brands, 2019-2023
Chart Kazakhstan carbonated soft drinks market, by brands, 2023
Table Kazakhstan – population (millions) and forecast
Table Kazakhstan – consumer price index (CPI) and forecast
Table Kazakhstan – gross domestic product and forecast
Table Kazakhstan carbonated soft drinks market: spend as a proportion of GDP (%)
Table Kazakhstan carbonated soft drinks market: consumption per capita (population)