Vietnam’s bottled water market is poised for robust growth across both on-trade and off-trade channels during the forecast period, driven by rising health consciousness and declining alcohol consumption. As government-led campaigns heighten awareness of diabetes risks, consumers are actively reducing sugar intake, shifting preferences away from high-sugar beverages like carbonated soft drinks toward healthier alternatives. This behavioral shift positions bottled water as a primary beneficiary, with its perception as a safe and hydrating option aligning well with evolving dietary trends.
Tourism recovery is expected to provide additional tailwinds, particularly for on-trade sales, as hospitality venues and travel hubs see renewed demand. Meanwhile, e-commerce is emerging as a critical growth lever, with companies increasingly allocating marketing budgets to digital platforms such as Facebook, TikTok, and retail-focused e-commerce sites. The convenience, competitive pricing, and expanding digital literacy among Vietnamese consumers are accelerating online adoption, prompting brands to prioritize direct-to-consumer strategies and targeted social media engagement.
While affordability remains a key consideration in a price-sensitive market, premiumization opportunities exist in functional and flavored water variants, especially among urban demographics. However, volume growth will likely be anchored by mass-market offerings, with competitive pricing and distribution efficiency determining market share. The confluence of health trends, tourism resurgence, and digital commerce adoption suggests sustained expansion, though brands must navigate logistical challenges and intensifying competition to capitalize on these opportunities.
Providing a strategic perspective on the Vietnam bottled water market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, packaging type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Market Segmentation
The Vietnam bottled water market is classified into the following segments:
Product type: sparkling water (sparkling natural mineral water, sparkling purified water), flavored water, still water (still natural mineral water, still purified water)
Packaging type: glass, rigid plastic
Distribution channel: bars and HoReCa, convenience stores, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
The bottled water market in Vietnam is segmented based on product type, packaging type and distribution channel. By product type, the market includes sparkling water (sparkling natural mineral water, sparkling purified water), flavored water, and still water (still natural mineral water, still purified water). The packaging type segmentation covers glass, and rigid plastic. Distribution channel segmentation comprises bars and HoReCa, convenience stores, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, and others.
Competitive Landscape
Prominent players in the bottled water market include Bitexco Group, Hoang Minh Water Joint Stock Company, Khanh Hoa Mineral Water JSC (VKD), Masan Group Corporation, Nestle S.A., PepsiCo Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co. Ltd. and The Coca-Cola Company.
This analysis offers a comprehensive overview of the main players in the bottled water market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Bottled Water Market – Product Type Analysis
Vietnam Bottled Water Market – Packaging Type Analysis
Vietnam Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Bitexco Group
Hoang Minh Water Joint Stock Company
Khanh Hoa Mineral Water JSC (VKD)
Masan Group Corporation
Nestle S.A.
PepsiCo, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
The Coca-Cola Company
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Bottled Water Market 2020-2030
Chart Vietnam Bottled Water Market, Net Growth, 2020-2030
Chart Vietnam Bottled Water Market, Growth Rates, 2020-2030
Table Vietnam Bottled Water Market by Product Type, 2020-2030
Chart Vietnam Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bottled Water Market by Product Type, 2020-2030
Table Vietnam Bottled Water Market by Packaging Type, 2020-2030
Chart Vietnam Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bottled Water Market by Packaging Type, 2020-2030
Table Vietnam Bottled Water Market by Distribution Channel, 2020-2030
Chart Vietnam Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bottled Water Market by Distribution Channel, 2020-2030
Table Vietnam Bottled Water Market Share (%), by Companies, 2020-2024
Chart Vietnam Bottled Water Market, by Companies, 2024
Table Vietnam Bottled Water Market Share (%), by Brands, 2020-2024
Chart Vietnam Bottled Water Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Bottled Water Market: Spend as a Proportion of GDP (%)
Table Vietnam Bottled Water Market: Consumption per Capita (Population)
Companies Mentioned
Bitexco Group
Hoang Minh Water Joint Stock Company
Khanh Hoa Mineral Water JSC (VKD)
Masan Group Corporation
Nestle S.A.
PepsiCo, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
The Coca-Cola Company