Vietnam Bottled Water Market 2025

Vietnam’s bottled water market is poised for robust growth across both on-trade and off-trade channels during the forecast period, driven by rising health consciousness and declining alcohol consumption. As government-led campaigns heighten awareness of diabetes risks, consumers are actively reducing sugar intake, shifting preferences away from high-sugar beverages like carbonated soft drinks toward healthier alternatives. This behavioral shift positions bottled water as a primary beneficiary, with its perception as a safe and hydrating option aligning well with evolving dietary trends.

Tourism recovery is expected to provide additional tailwinds, particularly for on-trade sales, as hospitality venues and travel hubs see renewed demand. Meanwhile, e-commerce is emerging as a critical growth lever, with companies increasingly allocating marketing budgets to digital platforms such as Facebook, TikTok, and retail-focused e-commerce sites. The convenience, competitive pricing, and expanding digital literacy among Vietnamese consumers are accelerating online adoption, prompting brands to prioritize direct-to-consumer strategies and targeted social media engagement.

While affordability remains a key consideration in a price-sensitive market, premiumization opportunities exist in functional and flavored water variants, especially among urban demographics. However, volume growth will likely be anchored by mass-market offerings, with competitive pricing and distribution efficiency determining market share. The confluence of health trends, tourism resurgence, and digital commerce adoption suggests sustained expansion, though brands must navigate logistical challenges and intensifying competition to capitalize on these opportunities.

Focused on delivering actionable insights, this report explores the Vietnam bottled water market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, packaging type and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Vietnam bottled water market:
Product type: flavored water, sparkling water (sparkling natural mineral water, sparkling spring water), still water (still natural mineral water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, food and drinks stores, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, others

The Vietnam bottled water market is categorized by product type, packaging type and distribution channel. In terms of product type, the market is segmented into flavored water, sparkling water (sparkling natural mineral water, sparkling spring water), and still water (still natural mineral water, still spring water). The packaging type segmentation covers flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, food and drinks stores, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, and others.

Competitive Landscape

The competitive landscape of the bottled water industry has been thoroughly analyzed, highlighting key players such as Bitexco Group, Hoang Minh Water Joint Stock Company, Khanh Hoa Mineral Water JSC (VKD), Masan Group Corporation, Nestle S.A., PepsiCo Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co. Ltd. and The Coca-Cola Company.

This report delivers an in-depth examination of leading companies in the bottled water sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Vietnam bottled water market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam bottled water market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Bottled Water Market – Product Type Analysis
Vietnam Bottled Water Market – Packaging Type Analysis
Vietnam Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Bitexco Group
Hoang Minh Water Joint Stock Company
Khanh Hoa Mineral Water JSC (VKD)
Masan Group Corporation
Nestle S.A.
PepsiCo, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
The Coca-Cola Company
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Vietnam Bottled Water Market 2020-2030
Chart Vietnam Bottled Water Market, Net Growth, 2020-2030
Chart Vietnam Bottled Water Market, Growth Rates, 2020-2030
Table Vietnam Bottled Water Market by Product Type, 2020-2030
Chart Vietnam Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bottled Water Market by Product Type, 2020-2030
Table Vietnam Bottled Water Market by Packaging Type, 2020-2030
Chart Vietnam Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bottled Water Market by Packaging Type, 2020-2030
Table Vietnam Bottled Water Market by Distribution Channel, 2020-2030
Chart Vietnam Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bottled Water Market by Distribution Channel, 2020-2030
Table Vietnam Bottled Water Market Share (%), by Companies, 2020-2024
Chart Vietnam Bottled Water Market, by Companies, 2024
Table Vietnam Bottled Water Market Share (%), by Brands, 2020-2024
Chart Vietnam Bottled Water Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Bottled Water Market: Spend as a Proportion of GDP (%)
Table Vietnam Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

Bitexco Group
Hoang Minh Water Joint Stock Company
Khanh Hoa Mineral Water JSC (VKD)
Masan Group Corporation
Nestle S.A.
PepsiCo, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
The Coca-Cola Company