According to the latest estimates, the bottled water market in Turkey is set to achieve an incremental growth of USD 1.9 billion, accelerating at a CAGR of almost 8.2% during the forecast period 2024-2029. Concerns over water quality are a major driver of growth in the bottled water market. Despite significant improvements in water treatment infrastructure, many consumers still perceive tap water as unsafe due to potential contamination from industrial pollutants, agricultural runoff, and aging municipal systems. These safety concerns drive demand for bottled water, viewed as a more reliable and safer option.
Health and wellness trends are also crucial. With a growing middle class and increasing disposable incomes, consumers are becoming more health-conscious, seeking products that align with a healthy lifestyle. Bottled water, marketed as pure and contaminant-free, fits this trend, making it more popular than sugary or artificially flavored drinks.
Marketing and branding strategies are also significant drivers. Consumers highly value brands that emphasize purity, source, and health benefits. Aggressive marketing campaigns, celebrity endorsements, and associations with premium lifestyles help elevate brand status and consumer preference.
The report delivers an in-depth analysis of the Turkey bottled water industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, pack type, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the bottled water market.
Market Segmentation
The following outlines the segmentation of the bottled water market in Turkey:
Product type: still water, sparkling water, functional and flavored water
Pack type: glass bottles, rigid plastic bottles, others
Distribution channel: convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, HoReCa, e-commerce, others
The Turkey bottled water market is segmented on the basis of product type, pack type, and distribution channel. Based on product type, the bottled water market in Turkey is categorized into still water, sparkling water, and functional and flavored water. On the basis of pack type, the bottled water market in Turkey has been segmented into glass bottles, rigid plastic bottles, and others. By distribution channel, the bottled water market in Turkey has been segmented into convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, HoReCa, e-commerce, and others.
Competitive Landscape
The Turkey bottled water market is highly competitive. Some of the leading companies operating in the market are Beypazarı Maden Suyu, Cakirmelikoglu Madensuyu Isletmesi Sanayi Ticaret AS, Danone S.A., DyDo Group Holdings Inc., KIZILAY ICECEK A.S., Nestle S.A., The Coca-Cola Company, Uludag Icecek Turk A.S., Yasar Holding A.S.
This report delivers an in-depth breakdown of key players within the Turkey bottled water market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Turkey bottled water market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Turkey bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Turkey bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewTurkey bottled water market – product type analysis
Turkey bottled water market – pack type analysis
Turkey bottled water market – distribution channel analysis
Key players and market share
– Beypazarı Maden Suyu
– Cakirmelikoglu Madensuyu Isletmesi Sanayi Ticaret AS
– Danone S.A.
– DyDo Group Holdings, Inc.
– KIZILAY ICECEK A.S.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Turkey bottled water market 2019-2029
Chart Turkey bottled water market, net growth, 2019-2029
Chart Turkey bottled water market, growth rates, 2019-2029
Table Turkey bottled water market by product type, 2019-2029
Chart Turkey bottled water market by product type, CAGR historic and forecast, 2019-2029
Chart Turkey bottled water market by product type, 2019-2029
Table Turkey bottled water market by pack type, 2019-2029
Chart Turkey bottled water market by pack type, CAGR historic and forecast, 2019-2029
Chart Turkey bottled water market by pack type, 2019-2029
Table Turkey bottled water market by distribution channel, 2019-2029
Chart Turkey bottled water market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Turkey bottled water market by distribution channel, 2019-2029
Table Turkey bottled water market share (%), by companies, 2019-2023
Chart Turkey bottled water market, by companies, 2023
Table Turkey bottled water market share (%), by brands, 2019-2023
Chart Turkey bottled water market, by brands, 2023
Table Turkey – population (millions) and forecast
Table Turkey – consumer price index (CPI) and forecast
Table Turkey – gross domestic product and forecast
Table Turkey bottled water market: spend as a proportion of GDP (%)
Table Turkey bottled water market: consumption per capita (population)