Market Overview
Sweden’s bottled water market is projected to expand from USD 901.4 million in 2026 to USD 1,172.5 million by 2031, representing a compound annual growth rate of 5.4%. Growth is being underpinned by deepening health consciousness and the increasing frequency of extreme summer temperatures, both of which are reinforcing hydration as a daily priority. Consumers are progressively favouring beverages perceived as natural, sugar-free and functionally beneficial, strengthening bottled water’s relative positioning within the broader soft drinks landscape.
Sparkling flavoured water and functional variants are emerging as the primary growth engines. Flavoured sparkling products continue to gain traction through diversified taste profiles and a healthier image compared with traditional carbonated drinks. Functional waters, enriched with vitamins and minerals and often marketed with zero-sugar credentials, are resonating with consumers seeking combined hydration and performance-oriented benefits. These value-added propositions are gradually reshaping category structure, offsetting more moderate growth in traditional still water.
Still water remains a stable component of the market but faces structural constraints from Sweden’s high-quality tap water and strong environmental awareness, which limit expansion in certain in-home contexts. Nonetheless, elevated temperatures and seasonal heatwaves provide recurring demand support. Looking ahead, further growth will depend on continued innovation in functional formulations, expansion of zero-sugar ranges and the introduction of larger pack formats designed to enhance value perception and convenience. Clear labelling and transparent communication of health benefits are expected to play an increasingly important role in sustaining consumer trust.
Technological and digital advancements are contributing to improved production efficiency, supply chain optimisation and targeted brand engagement. Sustainability remains central to strategic planning, with recyclable packaging and traceability systems increasingly influencing purchasing decisions. The competitive landscape is characterised by established players leveraging diversified portfolios and ongoing product launches to maintain leadership, while new entrants focus on niche functional segments to accelerate penetration. Supermarkets continue to anchor distribution, although discount retailers are registering the fastest growth amid price-sensitive conditions. Overall, Sweden’s bottled water market is advancing on the back of health-led upgrading, climate-driven demand, product innovation and an accelerating shift toward sustainable operating models.
The report delivers a comprehensive dataset on the Sweden bottled water market, detailing annual market size and growth rates over the past six years, alongside projections through 2031. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, packaging type and distribution channel.
What’s Inside the Report
This report compiles reliable and actionable data on Sweden bottled water market size trends spanning 2021 to 2031. Presented in (Liters/SEK/USD), it features validated historical values alongside robust forecasts through 2031, with CAGR included for both periods. Market segmentation includes product type, packaging type and distribution channel. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2021 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The following outlines the segmentation of the Sweden bottled water market:
Product type – e.g., flavored water, functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Packaging type – e.g., carton bottles, glass bottles, metal cans and bottles, PET bottles
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This section delivers market share statistics for the bottled water market in Sweden, helping readers assess brand performance and competitive dynamics. Leading players featured include: Carlsberg A/S, Danone S.A., Gowell AB, Latitude 65 AB, Nestle S.A., Spendrups Bryggeri AB, The Coca-Cola Company, The NoRR Company Sweden AB, Vitamin Well AB, etc.
This report delivers comprehensive market share data for key players in the total bottled water market, complemented by segment-specific analysis for bottled water, flavored water, sparkling flavored water, functional water, sparkling water, sparkling natural mineral water, sparkling purified water, sparkling spring water, still water, still natural mineral water and still spring water categories.
Market share analysis covered in the report:
Sweden bottled water market share
Sweden flavored water market share
Sweden sparkling flavored water market share
Sweden functional water market share
Sweden sparkling water market share
Sweden sparkling natural mineral water market share
Sweden sparkling purified water market share
Sweden sparkling spring water market share
Sweden still water market share
Sweden still natural mineral water market share
Sweden still spring water market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Sweden Bottled Water Market – Product Type Analysis
Sweden Bottled Water Market – Packaging Type Analysis
Sweden Bottled Water Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Carlsberg A/S
Danone S.A.
Gowell AB
Latitude 65 AB
Nestle S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Sweden Bottled Water Market 2021-2031
Chart Sweden Bottled Water Market, Net Growth, 2021-2031
Chart Sweden Bottled Water Market, Growth Rates, 2021-2031
Table Sweden Bottled Water Market by Product Type, 2021-2031
Chart Sweden Bottled Water Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Sweden Bottled Water Market by Product Type, 2021-2031
Table Sweden Bottled Water Market by Packaging Type, 2021-2031
Chart Sweden Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Sweden Bottled Water Market by Packaging Type, 2021-2031
Table Sweden Bottled Water Market by Distribution Channel, 2021-2031
Chart Sweden Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Sweden Bottled Water Market by Distribution Channel, 2021-2031
Table Sweden Bottled Water Market Share (%), by Companies, 2021-2025
Chart Sweden Bottled Water Market, by Companies, 2025
Table Sweden Bottled Water Market Share (%), by Brands, 2021-2025
Chart Sweden Bottled Water Market, by Brands, 2025
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden Bottled Water Market: Spend as a Proportion of GDP (%)
Table Sweden Bottled Water Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Carlsberg A/S
Danone S.A.
Gowell AB
Latitude 65 AB
Nestle S.A.
Spendrups Bryggeri AB
The Coca-Cola Company
The NoRR Company Sweden AB
Vitamin Well AB
