In 2023, the bottled water market in Romania stood at USD 1,428 million. Recording a CAGR of 7.2% from 2024 to 2029, the worth is projected to reach ~USD 2,168 million by 2029, according to the latest market data. Concerns over water quality are a major driver of growth in the bottled water market. Despite significant improvements in water treatment infrastructure, many consumers still perceive tap water as unsafe due to potential contamination from industrial pollutants, agricultural runoff, and aging municipal systems. These safety concerns drive demand for bottled water, viewed as a more reliable and safer option.
Health and wellness trends are also crucial. With a growing middle class and increasing disposable incomes, consumers are becoming more health-conscious, seeking products that align with a healthy lifestyle. Bottled water, marketed as pure and contaminant-free, fits this trend, making it more popular than sugary or artificially flavored drinks.
Marketing and branding strategies are also significant drivers. Consumers highly value brands that emphasize purity, source, and health benefits. Aggressive marketing campaigns, celebrity endorsements, and associations with premium lifestyles help elevate brand status and consumer preference.
The report provides a comprehensive analysis of the Romania bottled water industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, pack type, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the bottled water sector.
Market Segmentation
The segmentation of the bottled water market in Romania is outlined below:
Product type: still water, sparkling water, functional and flavored water
Pack type: glass bottles, rigid plastic bottles, others
Distribution channel: convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, HoReCa, e-commerce, others
The Romania bottled water market is segmented on the basis of product type, pack type, and distribution channel. On the basis of product type, the bottled water market in Romania has been segmented into still water, sparkling water, and functional and flavored water. By pack type, the bottled water market in Romania has been segmented into glass bottles, rigid plastic bottles, and others. Based on distribution channel, the bottled water market in Romania is categorized into convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, HoReCa, e-commerce, and others.
Competitive Landscape
The Romania bottled water market is highly competitive. Top players covered in Romania Bottled Water Market Study are Apemin Tusnad S.A., Apemin Zizin S.A., Azuga Waters SRL, Grupa Maspex Wadowice, Perla Harghitei S.A., Romaqua Group SA, The Coca-Cola Company, Valvis Holding SA.
The report offers a comprehensive review of the Romania bottled water market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Romania bottled water market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Romania bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Romania bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewRomania bottled water market – product type analysis
Romania bottled water market – pack type analysis
Romania bottled water market – distribution channel analysis
Key players and market share
– Apemin Tusnad S.A.
– Apemin Zizin S.A.
– Azuga Waters SRL
– Grupa Maspex Wadowice
– Perla Harghitei S.A.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Romania bottled water market 2019-2029
Chart Romania bottled water market, net growth, 2019-2029
Chart Romania bottled water market, growth rates, 2019-2029
Table Romania bottled water market by product type, 2019-2029
Chart Romania bottled water market by product type, CAGR historic and forecast, 2019-2029
Chart Romania bottled water market by product type, 2019-2029
Table Romania bottled water market by pack type, 2019-2029
Chart Romania bottled water market by pack type, CAGR historic and forecast, 2019-2029
Chart Romania bottled water market by pack type, 2019-2029
Table Romania bottled water market by distribution channel, 2019-2029
Chart Romania bottled water market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Romania bottled water market by distribution channel, 2019-2029
Table Romania bottled water market share (%), by companies, 2019-2023
Chart Romania bottled water market, by companies, 2023
Table Romania bottled water market share (%), by brands, 2019-2023
Chart Romania bottled water market, by brands, 2023
Table Romania – population (millions) and forecast
Table Romania – consumer price index (CPI) and forecast
Table Romania – gross domestic product and forecast
Table Romania bottled water market: spend as a proportion of GDP (%)
Table Romania bottled water market: consumption per capita (population)