Portugal Bottled Water Market 2025

The Portugal bottled water market is set to increase from USD 1,554.9 million in 2024 to USD 2,256.1 million by 2030, reflecting a CAGR of 6.4% over the 2025 to 2030 timeframe. Portugal’s bottled water consumption is shaped by seasonal tourism dynamics and domestic health-driven substitution trends.

Tourism remains a dominant force in the Portuguese bottled water landscape, especially in coastal and southern regions such as the Algarve. During the extended summer season, international visitors—often unfamiliar with the safety of local tap water—favor bottled alternatives for drinking and cooking. Hotels, resorts, and convenience retailers tailor their offerings to this segment, maintaining year-round stock of both still and carbonated options. Domestic infrastructure challenges in isolated rural areas further reinforce bottled water reliance among certain populations.

Concurrently, rising public awareness of diabetes and obesity risks has pushed bottled water to the forefront of low-calorie beverage choices. Urban consumers are actively moving away from sodas and juices, with bottled water now a fixture in office settings, fitness centers, and schools. Local bottlers are responding with format innovations, including flavored waters and family-size multipacks. Sustainability discourse is intensifying, particularly in major cities like Lisbon and Porto, where circular packaging and PET reduction initiatives are gaining political and consumer traction.

Focused on delivering actionable insights, this report explores the Portugal bottled water market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, packaging type and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Portugal bottled water market:
Product type: flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), still water (still natural mineral water, still purified water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, discounters, food and drinks stores, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, others

The bottled water market in the Portugal is segmented by product type, packaging type and distribution channel. By product type, the market includes flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), and still water (still natural mineral water, still purified water). The packaging type segmentation covers flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, discounters, food and drinks stores, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, and others.

Competitive Landscape

The Portugal bottled water market exhibits significant competition. Leading companies within the market include Aguas das Caldas de Penacova S.A., Águas de Carvalhelhos S.A., Empresa das Aguas do Vimeiro S.A, Grupo Areeiro – Empresa das Águas do Areeiro S.A., Heineken N.V., Mineraqua Portugal-Exploracao E Comercializacao De Aguas Lda, Nestle S.A., OUTEIRINHO TURISMO E INDUSTRIA S.A., Sumol + Compal S.A., The Super Bock Group SGPS SA and Waterbunkers SGPS S.A.

This report delivers an in-depth examination of leading companies in the bottled water sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Portugal bottled water market.
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Anticipate the future trajectory of the Portugal bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Bottled Water Market – Product Type Analysis
Portugal Bottled Water Market – Packaging Type Analysis
Portugal Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Aguas das Caldas de Penacova, S.A.
Águas de Carvalhelhos, S.A.
Empresa das Aguas do Vimeiro S.A
Grupo Areeiro – Empresa das Águas do Areeiro, S.A.
Heineken N.V.
Mineraqua Portugal-Exploracao E Comercializacao De Aguas, Lda
Nestle S.A.
OUTEIRINHO TURISMO E INDUSTRIA, S.A.
Sumol + Compal S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Portugal Bottled Water Market 2020-2030
Chart Portugal Bottled Water Market, Net Growth, 2020-2030
Chart Portugal Bottled Water Market, Growth Rates, 2020-2030
Table Portugal Bottled Water Market by Product Type, 2020-2030
Chart Portugal Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Bottled Water Market by Product Type, 2020-2030
Table Portugal Bottled Water Market by Packaging Type, 2020-2030
Chart Portugal Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Bottled Water Market by Packaging Type, 2020-2030
Table Portugal Bottled Water Market by Distribution Channel, 2020-2030
Chart Portugal Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Bottled Water Market by Distribution Channel, 2020-2030
Table Portugal Bottled Water Market Share (%), by Companies, 2020-2024
Chart Portugal Bottled Water Market, by Companies, 2024
Table Portugal Bottled Water Market Share (%), by Brands, 2020-2024
Chart Portugal Bottled Water Market, by Brands, 2024
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Bottled Water Market: Spend as a Proportion of GDP (%)
Table Portugal Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

Aguas das Caldas de Penacova, S.A.
Águas de Carvalhelhos, S.A.
Empresa das Aguas do Vimeiro S.A
Grupo Areeiro – Empresa das Águas do Areeiro, S.A.
Heineken N.V.
Mineraqua Portugal-Exploracao E Comercializacao De Aguas, Lda
Nestle S.A.
OUTEIRINHO TURISMO E INDUSTRIA, S.A.
Sumol + Compal S.A.
The Super Bock Group, SGPS, SA
Waterbunkers SGPS, S.A.