Morocco Bottled Water Market 2025

The Morocco bottled water market is projected to expand from USD 666.9 million in 2024 to USD 1,052.4 million by 2030, reflecting a compound annual growth rate of 7.9%. Extreme weather conditions are among the most powerful forces driving this trajectory. Prolonged droughts and increasingly high temperatures are pushing consumers to prioritize hydration, making bottled water an essential rather than discretionary purchase. This climatic backdrop is reshaping demand dynamics, particularly during peak summer months when bottled water consumption surges across retail and on-trade channels.

Concerns about water quality further reinforce bottled water’s position as a staple. In coastal regions, where desalinated water is heavily relied upon and tap water often fails to inspire confidence, households and businesses alike turn to bottled alternatives for safety and reliability. The perception gap between tap water and bottled water is widening, cementing the latter’s role in daily routines. This trust factor has also opened space for brands to expand their offerings through mineral water, flavored variants, and functional formats designed to appeal to consumers seeking both security and added value.

Health-consciousness is amplifying this trend. A growing portion of Moroccan consumers view bottled water not just as a necessity but also as a healthier substitute for sugar-laden soft drinks. This has encouraged brands to innovate, introducing products positioned around natural purity, organic sourcing, or enhanced functionality. Flavored water infused with fruit extracts and low-calorie options are gaining visibility, targeting urban consumers who balance convenience with aspirations for healthier lifestyles.

Price, however, remains a decisive variable. With inflationary pressures squeezing household budgets, affordability dictates brand choice. Value-oriented purified water dominates among price-sensitive consumers, while premium mineral water and flavored options capture niche segments in urban centers. Local producers hold a structural advantage in this environment, benefitting from lower production and logistics costs, as well as a stronger alignment with domestic consumer tastes.

Bottled water offers portability and reliable quality, attributes that resonate strongly with younger, urban demographics whose routines demand accessible hydration. This demand is reinforced by the expansion of modern retail and the growing presence of convenience outlets across major cities, which serve as critical distribution points.

The report provides a comprehensive analysis of the Morocco bottled water market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, packaging type and distribution channel.

Market Segmentation

The following outlines the segmentation of the Morocco bottled water market:
Product type: flavored water (sparkling flavored water, still flavored water), sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, discounters, food and drinks stores, bars and HoReCa, hypermarkets, small grocery stores, supermarkets, vending, others

The bottled water market in Morocco is segmented across product type, packaging type and distribution channel. By product type, the market features flavored water (sparkling flavored water, still flavored water), sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), and still water (still natural mineral water, still purified water, still spring water). The packaging type segmentation covers flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, discounters, food and drinks stores, bars and HoReCa, hypermarkets, small grocery stores, supermarkets, vending, and others.

Competitive Landscape

The report highlights leading companies in the bottled water market, including Danone S.A., groupe Holmarcom, Les Eaux Minérales Al Karama, ONA Group, PepsiCo Inc., Societe MAROCAINE D’INVESTISSEMENTS ET DE SERVICES (MDI), The Coca-Cola Company, Vichy Catalan S.A. and Water Mineral Chefchaouen Sarl.

This report delivers an in-depth examination of leading companies in the bottled water sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Morocco bottled water market.
Gain in-depth analysis and forecasts for the key segments of the Morocco bottled water market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Bottled Water Market – Product Type Analysis
Morocco Bottled Water Market – Packaging Type Analysis
Morocco Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Danone S.A.
groupe Holmarcom
Les Eaux Minérales Al Karama
ONA Group
PepsiCo, Inc.
Societe MAROCAINE D’INVESTISSEMENTS ET DE SERVICES (MDI)
The Coca-Cola Company
Vichy Catalan, S.A.
Water Mineral Chefchaouen Sarl
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Morocco Bottled Water Market 2020-2030
Chart Morocco Bottled Water Market, Net Growth, 2020-2030
Chart Morocco Bottled Water Market, Growth Rates, 2020-2030
Table Morocco Bottled Water Market by Product Type, 2020-2030
Chart Morocco Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Bottled Water Market by Product Type, 2020-2030
Table Morocco Bottled Water Market by Packaging Type, 2020-2030
Chart Morocco Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Bottled Water Market by Packaging Type, 2020-2030
Table Morocco Bottled Water Market by Distribution Channel, 2020-2030
Chart Morocco Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Bottled Water Market by Distribution Channel, 2020-2030
Table Morocco Bottled Water Market Share (%), by Companies, 2020-2024
Chart Morocco Bottled Water Market, by Companies, 2024
Table Morocco Bottled Water Market Share (%), by Brands, 2020-2024
Chart Morocco Bottled Water Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Bottled Water Market: Spend as a Proportion of GDP (%)
Table Morocco Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

Danone S.A.
groupe Holmarcom
Les Eaux Minérales Al Karama
ONA Group
PepsiCo, Inc.
Societe MAROCAINE D’INVESTISSEMENTS ET DE SERVICES (MDI)
The Coca-Cola Company
Vichy Catalan, S.A.
Water Mineral Chefchaouen Sarl