The bottled water market in Kenya is likely to register a CAGR of over 8.3% with an incremental growth of USD 272.6 million during the forecast period 2024-2029. Concerns over water quality are a significant driver of the market. Despite improvements in water treatment infrastructure, many regions in the country still face unreliable and unsafe tap water due to industrial pollutants, agricultural runoff, and inadequate municipal systems. This situation leads consumers to view bottled water as a safer and more reliable drinking option. With increasing health awareness, more consumers are opting for healthier beverages. Bottled water, often marketed as pure and safe, aligns with the growing preference for healthier lifestyles over sugary drinks.
Urbanization is another critical factor. Rapid urban development has increased the demand for convenient and portable hydration solutions. In bustling urban environments, bottled water is particularly popular due to the need for accessible drinking water on the go. As more consumers can afford premium products, there is a noticeable shift towards high-quality bottled water brands that offer additional health benefits, such as mineral water or water enhanced with vitamins.
Moreover, tourism has also driven the growth of the bottled water market. Tourists, often concerned about local water safety, tend to prefer bottled water. This steady influx of tourists sustains continuous demand.
The report delivers an in-depth analysis of the Kenya bottled water industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, pack type, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the bottled water market.
Market Segmentation
The following outlines the segmentation of the bottled water market in Kenya:
Product type: still water, sparkling water, functional and flavored water
Pack type: glass bottles, rigid plastic bottles, others
Distribution channel: convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, HoReCa, e-commerce, others
The Kenya bottled water market is segmented on the basis of product type, pack type, and distribution channel. Based on product type, the bottled water market in Kenya is categorized into still water, sparkling water, and functional and flavored water. On the basis of pack type, the bottled water market in Kenya has been segmented into glass bottles, rigid plastic bottles, and others. By distribution channel, the bottled water market in Kenya has been segmented into convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, HoReCa, e-commerce, and others.
Competitive Landscape
The Kenya bottled water market is highly competitive. Some of the leading companies operating in the market are Aquamist Ltd., Excel Chemicals Limited, Grange Park Water Limited, Highland Spring Limited, Jetlak Foods Ltd., KEVIAN KENYA LTD., Sameer Agriculture and Livestock Limited, The Coca-Cola Company, The Good Water Company Ltd. (Quest).
This report delivers an in-depth breakdown of key players within the Kenya bottled water market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya bottled water market.
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Gain deep insights into the dynamics of the Kenya bottled water market.
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Anticipate the future trajectory of the Kenya bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya bottled water market – product type analysis
Kenya bottled water market – pack type analysis
Kenya bottled water market – distribution channel analysis
Key players and market share
– Aquamist Ltd.
– Excel Chemicals Limited
– Grange Park Water Limited
– Highland Spring Limited
– Jetlak Foods Ltd.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kenya bottled water market 2019-2029
Chart Kenya bottled water market, net growth, 2019-2029
Chart Kenya bottled water market, growth rates, 2019-2029
Table Kenya bottled water market by product type, 2019-2029
Chart Kenya bottled water market by product type, CAGR historic and forecast, 2019-2029
Chart Kenya bottled water market by product type, 2019-2029
Table Kenya bottled water market by pack type, 2019-2029
Chart Kenya bottled water market by pack type, CAGR historic and forecast, 2019-2029
Chart Kenya bottled water market by pack type, 2019-2029
Table Kenya bottled water market by distribution channel, 2019-2029
Chart Kenya bottled water market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya bottled water market by distribution channel, 2019-2029
Table Kenya bottled water market share (%), by companies, 2019-2023
Chart Kenya bottled water market, by companies, 2023
Table Kenya bottled water market share (%), by brands, 2019-2023
Chart Kenya bottled water market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya bottled water market: spend as a proportion of GDP (%)
Table Kenya bottled water market: consumption per capita (population)