Kazakhstan Bottled Water Market 2025

Expected to witness rapid expansion, the Kazakhstan bottled water market is likely to increase from USD 1,188.3 million in 2024 to USD 2,139.8 million by 2030, registering a CAGR of 10.3% during the forecast period. Kazakhstan’s bottled water sector is expanding in response to infrastructure disparities and rising consumer demand for domestically sourced, natural mineral water aligned with wellness values.

Despite state investments, access to potable tap water varies widely between urban centers and peripheral regions. In many towns and rural settlements, old Soviet-era pipelines and seasonal shortages render public supply either unreliable or undesirable. These infrastructure deficiencies have reinforced a culture of bottled water use, not only for personal consumption but also for food preparation and family hydration. Public institutions such as schools, hospitals, and government offices regularly procure bottled water as a baseline health measure.

Parallel to functional dependence, Kazakhstan’s increasingly health-aware urban population is fostering demand for premium natural spring water. Domestic brands market their products using narratives around purity, altitude, and mineral content—frequently referencing mountain sources in the Altai or Tien Shan ranges. These origin-based value propositions resonate with consumers seeking alternatives to sugary drinks and artificially flavored beverages. The country’s growing fitness culture and western-facing lifestyle trends are accelerating this shift, especially in Almaty and Astana. Government quality standards and customs regulations have further professionalized the sector, promoting both export potential and domestic brand confidence. With high per capita consumption relative to the CIS region, Kazakhstan’s bottled water market is increasingly characterized by structured segmentation and source-based branding.

Providing a holistic view of the Kazakhstan bottled water market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Kazakhstan bottled water market is structured as follows:
Product type: flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Distribution channel: convenience stores, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, others

The bottled water market in Kazakhstan is segmented based on product type and distribution channel. In terms of product type, the market is segmented into flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), and still water (still natural mineral water, still purified water, still spring water). Distribution channel segmentation comprises convenience stores, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Alex Saryagash, Caspian Beverage Holding JSC, GEOM TOO, IDS Borjomi OOO, JSC Healthy Water Inc., Keremet Su SKE TOO, Kokshetauminvody AO, OBIS TOO, RAUAN Ltd (Saryagash), RG Brands AO, Riks Ltd TOO, The Coca-Cola Company and Zhana Rosa TOO.

The report provides a detailed assessment of prominent companies within the bottled water market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kazakhstan bottled water market.
Gain in-depth analysis and forecasts for the key segments of the Kazakhstan bottled water market: product type and distribution channel.
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Gain deep insights into the dynamics of the Kazakhstan bottled water market.
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Anticipate the future trajectory of the Kazakhstan bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kazakhstan Bottled Water Market – Product Type Analysis
Kazakhstan Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Alex Saryagash
Caspian Beverage Holding JSC
GEOM, TOO
IDS Borjomi, OOO
JSC Healthy Water Inc.
Keremet Su SKE TOO
Kokshetauminvody AO
OBIS, TOO
RAUAN Ltd (Saryagash)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kazakhstan Bottled Water Market 2020-2030
Chart Kazakhstan Bottled Water Market, Net Growth, 2020-2030
Chart Kazakhstan Bottled Water Market, Growth Rates, 2020-2030
Table Kazakhstan Bottled Water Market by Product Type, 2020-2030
Chart Kazakhstan Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kazakhstan Bottled Water Market by Product Type, 2020-2030
Table Kazakhstan Bottled Water Market by Distribution Channel, 2020-2030
Chart Kazakhstan Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kazakhstan Bottled Water Market by Distribution Channel, 2020-2030
Table Kazakhstan Bottled Water Market Share (%), by Companies, 2020-2024
Chart Kazakhstan Bottled Water Market, by Companies, 2024
Table Kazakhstan Bottled Water Market Share (%), by Brands, 2020-2024
Chart Kazakhstan Bottled Water Market, by Brands, 2024
Table Kazakhstan – Population (Millions) and Forecast
Table Kazakhstan – Consumer Price Index (CPI) and Forecast
Table Kazakhstan – Gross Domestic Product and Forecast
Table Kazakhstan Bottled Water Market: Spend as a Proportion of GDP (%)
Table Kazakhstan Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

Alex Saryagash
Caspian Beverage Holding JSC
GEOM, TOO
IDS Borjomi, OOO
JSC Healthy Water Inc.
Keremet Su SKE TOO
Kokshetauminvody AO
OBIS, TOO
RAUAN Ltd (Saryagash)
RG Brands AO
Riks Ltd TOO
The Coca-Cola Company
Zhana Rosa TOO