Japan Bottled Water Market 2025

The Japan bottled water market is expected to see a slight increase of USD 1.8 billion, translating to a CAGR of about 3.4% from 2025 to 2030. Japan’s bottled water market reflects a convergence of natural disaster preparedness culture and the pursuit of wellness-oriented consumption, resulting in one of the most stable and value-driven markets in Asia.

A deeply ingrained national concern over emergency readiness has long influenced household purchasing behavior. Earthquake-prone regions such as Tohoku and Kanto maintain bottled water reserves as part of standard disaster kits. Government advisories routinely encourage stockpiling, and many corporate offices mandate employee access to emergency hydration. This institutionalized demand provides a reliable floor for volume sales, especially in large-format containers. Seasonal events such as typhoons and public heat warnings further spike short-term demand, reinforcing bottled water’s role in both personal safety and public health.

Simultaneously, Japan’s aging population and wellness-centric culture have generated steady demand for premium bottled water. Unlike in emerging markets where bottled water substitutes for unsafe tap supply, Japanese consumers often choose bottled varieties for perceived taste, mineral balance, and health attributes. Bottled water is frequently consumed with meals, incorporated into beauty and diet regimens, and served in hospitality contexts where taste differentiation matters. Environmental concerns are also triggering new formats—PET-reduction initiatives, label-free bottles, and carbon-neutral production processes—indicating a future pivot toward sustainable premiumization.

Providing a strategic perspective on the Japan bottled water market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, packaging type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Japan bottled water market is classified into the following segments:
Product type: flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, general merchandise stores, health and beauty stores, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, vending, warehouse clubs, others

The bottled water market in Japan is segmented across product type, packaging type and distribution channel. The market is classified by product type into flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling spring water), and still water (still natural mineral water, still purified water, still spring water). The packaging type segmentation covers flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, general merchandise stores, health and beauty stores, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, vending, warehouse clubs, and others.

Competitive Landscape

Prominent players in the bottled water market include Aqua Clara Inc, Asahi Group Holdings Ltd., Danone S.A., DyDo Group Holdings Inc., Kirin Holdings Co. Ltd., NAC Co. Ltd., Otsuka Holdings Co. Ltd., Suntory Holdings Limited, The Coca-Cola Company and ZAIHO Co.

This analysis offers a comprehensive overview of the main players in the bottled water market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Japan bottled water market.
Gain in-depth analysis and forecasts for the key segments of the Japan bottled water market: product type, packaging type and distribution channel.
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Anticipate the future trajectory of the Japan bottled water market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Japan Bottled Water Market – Product Type Analysis
Japan Bottled Water Market – Packaging Type Analysis
Japan Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Aqua Clara Inc
Asahi Group Holdings, Ltd.
Danone S.A.
DyDo Group Holdings, Inc.
Kirin Holdings Co., Ltd.
NAC Co., Ltd.
Otsuka Holdings Co. Ltd.
Suntory Holdings Limited
The Coca-Cola Company
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Japan Bottled Water Market 2020-2030
Chart Japan Bottled Water Market, Net Growth, 2020-2030
Chart Japan Bottled Water Market, Growth Rates, 2020-2030
Table Japan Bottled Water Market by Product Type, 2020-2030
Chart Japan Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Japan Bottled Water Market by Product Type, 2020-2030
Table Japan Bottled Water Market by Packaging Type, 2020-2030
Chart Japan Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Japan Bottled Water Market by Packaging Type, 2020-2030
Table Japan Bottled Water Market by Distribution Channel, 2020-2030
Chart Japan Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Bottled Water Market by Distribution Channel, 2020-2030
Table Japan Bottled Water Market Share (%), by Companies, 2020-2024
Chart Japan Bottled Water Market, by Companies, 2024
Table Japan Bottled Water Market Share (%), by Brands, 2020-2024
Chart Japan Bottled Water Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Bottled Water Market: Spend as a Proportion of GDP (%)
Table Japan Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

Aqua Clara Inc
Asahi Group Holdings, Ltd.
Danone S.A.
DyDo Group Holdings, Inc.
Kirin Holdings Co., Ltd.
NAC Co., Ltd.
Otsuka Holdings Co. Ltd.
Suntory Holdings Limited
The Coca-Cola Company
ZAIHO Co.