Indonesia Bottled Water Market 2025

Anticipated growth in the Indonesia bottled water market stands at USD 1.1 billion, with an expected CAGR of approximately 3.8% during the period spanning 2025 to 2030. Indonesia’s bottled water market is one of the largest in Southeast Asia, driven by endemic trust issues with tap water and the logistical strength of domestic bottlers in penetrating a geographically dispersed archipelago.

Inadequate access to clean drinking water across the public system has long been a critical structural issue. Less than 20% of the population relies on piped water for drinking purposes, with most households defaulting to well water or tanker supply, both of which are vulnerable to contamination. Boiling water is common, yet viewed as labor-intensive, prompting a generational pivot toward bottled alternatives. Bottled water has become a fixture in daily life, particularly in urban households and commercial spaces. This reliance is further institutionalized through cultural practices—such as serving packaged water at religious ceremonies, community events, and corporate meetings.

Alongside functional dependence, the market is being reshaped by lifestyle shifts among Indonesia’s growing middle class. Health awareness, urban migration, and digital consumerism have prompted increased consumption of branded and perceived-higher-quality water. Domestic heavyweights such as Aqua (a Danone brand) and Club Water have achieved deep market penetration through agile distribution networks spanning warungs (kiosks), minimarkets, and e-commerce platforms. Concurrently, premiumization trends are gaining ground in affluent districts of Jakarta, Surabaya, and Bali, where international and artisan brands pitch provenance and mineral content. Concerns over plastic waste are beginning to influence brand strategy, prompting innovations in eco-packaging and reusable container programs. With regulatory alignment from Indonesia’s National Agency of Drug and Food Control (BPOM), the market’s credibility has also improved, supporting continued category expansion.

Focused on delivering actionable insights, this report explores the Indonesia bottled water market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, packaging type and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Indonesia bottled water market:
Product type: functional water, sparkling water, still water (still natural mineral water, still purified water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, others

The segmentation of the Indonesia bottled water market product type, packaging type and distribution channel. By product type, the market is categorized into functional water, sparkling water, and still water (still natural mineral water, still purified water, still spring water). The packaging type segmentation covers flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, and others.

Competitive Landscape

Prominent companies operating within the market comprise Danone S.A., Garudafood Group (Super O2), Nestle S.A., Otsuka Holdings Co. Ltd., PT Indofood Sukses Makmur Tbk, PT Sariguna Primatirta Tbk, PT. Oasis Waters International, PT. Sinar Sosro, The Coca-Cola Company and TIRTA FRESINDO JAYA PT.

This report delivers an in-depth examination of leading companies in the bottled water sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Indonesia bottled water market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia bottled water market: product type, packaging type and distribution channel.
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Gain deep insights into the dynamics of the Indonesia bottled water market.
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Anticipate the future trajectory of the Indonesia bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Bottled Water Market – Product Type Analysis
Indonesia Bottled Water Market – Packaging Type Analysis
Indonesia Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Danone S.A.
Garudafood Group (Super O2)
Nestle S.A.
Otsuka Holdings Co. Ltd.
PT Indofood Sukses Makmur Tbk
PT Sariguna Primatirta Tbk
PT. Oasis Waters International
PT. Sinar Sosro
The Coca-Cola Company
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Indonesia Bottled Water Market 2020-2030
Chart Indonesia Bottled Water Market, Net Growth, 2020-2030
Chart Indonesia Bottled Water Market, Growth Rates, 2020-2030
Table Indonesia Bottled Water Market by Product Type, 2020-2030
Chart Indonesia Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Bottled Water Market by Product Type, 2020-2030
Table Indonesia Bottled Water Market by Packaging Type, 2020-2030
Chart Indonesia Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Bottled Water Market by Packaging Type, 2020-2030
Table Indonesia Bottled Water Market by Distribution Channel, 2020-2030
Chart Indonesia Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Bottled Water Market by Distribution Channel, 2020-2030
Table Indonesia Bottled Water Market Share (%), by Companies, 2020-2024
Chart Indonesia Bottled Water Market, by Companies, 2024
Table Indonesia Bottled Water Market Share (%), by Brands, 2020-2024
Chart Indonesia Bottled Water Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Bottled Water Market: Spend as a Proportion of GDP (%)
Table Indonesia Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

Danone S.A.
Garudafood Group (Super O2)
Nestle S.A.
Otsuka Holdings Co. Ltd.
PT Indofood Sukses Makmur Tbk
PT Sariguna Primatirta Tbk
PT. Oasis Waters International
PT. Sinar Sosro
The Coca-Cola Company
TIRTA FRESINDO JAYA, PT