The Greece bottled water market is forecast to expand moderately, increasing from USD 1,407.7 million in 2024 to USD 1,870.5 million by 2030, representing a compound annual growth rate of 4.1%. Despite its relatively mature status, the sector continues to benefit from structural factors that support steady demand, including Greece’s Mediterranean climate, regional disparities in tap water quality, and the entrenched consumer habit of relying on bottled alternatives for hydration both at home and on the go.
One of the most decisive growth levers for the industry remains Greece’s vibrant tourism sector. With international arrivals rebounding sharply and visitation surpassing pre-pandemic levels in key island and mainland destinations, bottled water volumes are being bolstered by strong seasonal spikes. High-consumption tourist zones, where tap water is often perceived as unfit for drinking, continue to underpin distribution expansion, especially through hospitality and convenience retail channels.
Meanwhile, product innovation is offering new momentum. Beyond traditional still and sparkling offerings, flavor extensions—such as citrus-infused variants including yuzu and grapefruit—are gaining visibility on retail shelves. These developments are part of a broader trend toward diversification and premiumization, as consumers seek products that combine hydration with taste, convenience, and perceived health benefits. Though competition remains intense and margins are under pressure, the category’s ability to adapt to both local preferences and international expectations positions it for continued, albeit incremental, growth.
The report offers a comprehensive analysis of the Greece bottled water market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, packaging type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Market Segmentation
The following outlines the segmentation of the Greece bottled water market:
Product type: flavored water, functional water, sparkling water (sparkling natural mineral water, sparkling spring water), still water (still natural mineral water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, discounters, food and drinks stores, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, vending, others
The bottled water market in Greece is segmented across product type, packaging type and distribution channel. The categorization of the market by product type includes flavored water, functional water, sparkling water (sparkling natural mineral water, sparkling spring water), and still water (still natural mineral water, still spring water). The packaging type segmentation includes flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, discounters, food and drinks stores, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, vending, and others.
Competitive Landscape
Key players in the bottled water market consist of AHB Group S.A., Anaptixiaki Eteria Gergeris A.E., Carlsberg A/S, CHITOS S.A. – ZAGORI, Coca-Cola HBC AG, Danone S.A., Dirfys S.A., Epirotiki Bottling Company S.A., ETANAP S.A. – Samaria, Heineken N.V., LOUX MARLAFEKAS S.A., NERA KRITIS S.A., Nestle S.A., Souroti S.A., The Coca-Cola Company, Votomos S.A. and Water Invest SA.
This report delivers an in-depth examination of leading companies in the bottled water sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
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Obtain precise statistical data and forecasts for the Greece bottled water market.
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Anticipate the future trajectory of the Greece bottled water market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Greece Bottled Water Market – Product Type Analysis
Greece Bottled Water Market – Packaging Type Analysis
Greece Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
AHB Group S.A.
Anaptixiaki Eteria Gergeris A.E.
Carlsberg A/S
CHITOS S.A. – ZAGORI
Coca-Cola HBC AG
Danone S.A.
Dirfys S.A.
Epirotiki Bottling Company S.A.
ETANAP S.A. – Samaria
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Greece Bottled Water Market 2020-2030
Chart Greece Bottled Water Market, Net Growth, 2020-2030
Chart Greece Bottled Water Market, Growth Rates, 2020-2030
Table Greece Bottled Water Market by Product Type, 2020-2030
Chart Greece Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Greece Bottled Water Market by Product Type, 2020-2030
Table Greece Bottled Water Market by Packaging Type, 2020-2030
Chart Greece Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Greece Bottled Water Market by Packaging Type, 2020-2030
Table Greece Bottled Water Market by Distribution Channel, 2020-2030
Chart Greece Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Greece Bottled Water Market by Distribution Channel, 2020-2030
Table Greece Bottled Water Market Share (%), by Companies, 2020-2024
Chart Greece Bottled Water Market, by Companies, 2024
Table Greece Bottled Water Market Share (%), by Brands, 2020-2024
Chart Greece Bottled Water Market, by Brands, 2024
Table Greece – Population (Millions) and Forecast
Table Greece – Consumer Price Index (CPI) and Forecast
Table Greece – Gross Domestic Product and Forecast
Table Greece Bottled Water Market: Spend as a Proportion of GDP (%)
Table Greece Bottled Water Market: Consumption per Capita (Population)
Companies Mentioned
AHB Group S.A.
Anaptixiaki Eteria Gergeris A.E.
Carlsberg A/S
CHITOS S.A. – ZAGORI
Coca-Cola HBC AG
Danone S.A.
Dirfys S.A.
Epirotiki Bottling Company S.A.
ETANAP S.A. – Samaria
Heineken N.V.
LOUX MARLAFEKAS S.A.
NERA KRITIS S.A.
Nestle S.A.
Souroti S.A.
The Coca-Cola Company
Votomos S.A.
Water Invest SA