Market Overview
Austria’s bottled water industry is projected to expand from USD 2.3 billion in 2026 to USD 3.0 billion by 2031, implying a compound annual growth rate of 5.16%. While the medium-term outlook remains constructive, the market is navigating a period of near-term adjustment following the implementation of a new packaging deposit scheme. The introduction of mandatory deposits has temporarily disrupted purchasing patterns, as higher upfront costs and the added complexity of return logistics have weighed on volume demand. This has been particularly evident in carbonated water, which traditionally anchors category structure and is more directly exposed to deposit-linked packaging formats.
The policy shift has prompted some consumers to reassess their hydration choices. A segment has migrated toward at-home carbonation systems or reverted to tap water consumption, supported by Austria’s comparatively high-quality public water infrastructure. At the same time, selected beverage categories packaged in deposit-exempt formats have intensified substitution pressure, capturing incremental share from price-sensitive households. These dynamics have contributed to a short-term softening in overall volumes and a recalibration of competitive positioning within the broader non-alcoholic drinks landscape.
Beyond this transitional phase, structural drivers remain intact. Health and low-sugar consumption trends continue to underpin bottled water’s strategic relevance, reinforcing its role as a core hydration solution. Functional and flavoured variants positioned around low-calorie formulations, mineral fortification and lifestyle-oriented branding are demonstrating relative resilience, offsetting part of the policy-induced headwinds. As consumers increasingly prioritise wellness and ingredient transparency, premium and value-added propositions are expected to support price realisation and gradual category upgrading.
Looking ahead, market stabilisation will hinge on the speed at which consumers adapt to the deposit system and incorporate return routines into everyday behaviour. Climatic volatility, including periods of elevated summer temperatures, may also provide episodic demand support. Although home-prepared beverages and high-quality tap water will remain structural alternatives, bottled water retains expansion potential through ongoing product innovation and brand differentiation. Distribution patterns are unlikely to shift fundamentally: supermarkets will continue to dominate sales given their scale and pricing leverage, while petrol station retail, vending channels and online platforms are set to capture incremental share on the back of convenience and immediacy. Collectively, policy adaptation, health-led demand and innovation-led premiumisation will define Austria’s bottled water trajectory through 2031.
This report provides a strategic analysis of the Austria bottled water market, examining historical trends from 2021 onward and forecasting developments through 2031. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, packaging type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.
What’s Inside the Report
This report provides a structured overview of market data from 2021 to 2031, with figures presented in (Liters/EUR/USD). The core dataset covers the overall market as well as key segments, including historical values and projections through 2031. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The following outlines the segmentation of the Austria bottled water market:
Product type – e.g., flavored water (sparkling flavored water, still flavored water), functional water, sparkling water, still water
Packaging type – e.g., glass bottles, PET bottles
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The report provides an overview of market share among leading firms in the bottled water sector in Austria, reflecting a mix of established brands and emerging competitors. Companies profiled include: Adelholzener Alpenquellen GmbH, Danone S.A., Ganic Natural Beverages GmbH, Ottakringer Getraenke AG, Peterquelle-Mineralwasser Gesellschaft m.b.H. & Co KG, Privatquelle Gruber GmbH & Co KG., RIEDER’s Quellen-Betriebe GmbH, S. Spitz GmbH, Starzinger GmbH & Co KG, The Coca-Cola Company, Vitamin Well AB, Waldquelle Kobersdorf GmbH, etc.
This report delivers comprehensive market share data for key players in the total bottled water market, complemented by segment-specific analysis for bottled water, flavored water, sparkling flavored water, still flavored water, functional water, sparkling water, sparkling natural mineral water, still water and still natural mineral water categories.
Market share analysis covered in the report:
Austria bottled water market share
Austria flavored water market share
Austria sparkling flavored water market share
Austria still flavored water market share
Austria functional water market share
Austria sparkling water market share
Austria sparkling natural mineral water market share
Austria still water market share
Austria still natural mineral water market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Austria Bottled Water Market – Product Type Analysis
Austria Bottled Water Market – Packaging Type Analysis
Austria Bottled Water Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Adelholzener Alpenquellen GmbH
Danone S.A.
Ganic Natural Beverages GmbH
Ottakringer Getraenke AG
Peterquelle-Mineralwasser Gesellschaft m.b.H. & Co KG
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Austria Bottled Water Market 2021-2031
Chart Austria Bottled Water Market, Net Growth, 2021-2031
Chart Austria Bottled Water Market, Growth Rates, 2021-2031
Table Austria Bottled Water Market by Product Type, 2021-2031
Chart Austria Bottled Water Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Austria Bottled Water Market by Product Type, 2021-2031
Table Austria Bottled Water Market by Packaging Type, 2021-2031
Chart Austria Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Austria Bottled Water Market by Packaging Type, 2021-2031
Table Austria Bottled Water Market by Distribution Channel, 2021-2031
Chart Austria Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Austria Bottled Water Market by Distribution Channel, 2021-2031
Table Austria Bottled Water Market Share (%), by Companies, 2021-2025
Chart Austria Bottled Water Market, by Companies, 2025
Table Austria Bottled Water Market Share (%), by Brands, 2021-2025
Chart Austria Bottled Water Market, by Brands, 2025
Table Austria – Population (Millions) and Forecast
Table Austria – Consumer Price Index (CPI) and Forecast
Table Austria – Gross Domestic Product and Forecast
Table Austria Bottled Water Market: Spend as a Proportion of GDP (%)
Table Austria Bottled Water Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Adelholzener Alpenquellen GmbH
Danone S.A.
Ganic Natural Beverages GmbH
Ottakringer Getraenke AG
Peterquelle-Mineralwasser Gesellschaft m.b.H. & Co KG
Privatquelle Gruber GmbH & Co KG.
RIEDER’s Quellen-Betriebe GmbH
S. Spitz GmbH
Starzinger GmbH & Co KG
The Coca-Cola Company
Vitamin Well AB
Waldquelle Kobersdorf GmbH
