According to the latest research, the body care market in Kenya is poised to grow by USD 74.8 million during 2024-2029, progressing at a CAGR of 9.8% during the forecast period. The Kenya body care market is fueled by the country’s rapid economic development and the subsequent rise in disposable incomes. As consumers become more aware of personal hygiene and skincare, there is a growing demand for body care products that cater to specific needs, such as sun protection and moisturization, which are particularly relevant in the country’s tropical climate. Additionally, the increasing influence of social media and beauty influencers is shaping consumer preferences, driving the adoption of both local and international brands. The expansion of modern retail infrastructure and e-commerce platforms is also playing a crucial role in making a wider range of body care products accessible to the broader population.
The report delivers an in-depth analysis of the Kenya body care industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, pricing, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the body care market.
Market Segmentation
The following outlines the segmentation of the body care market in Kenya:
Product: firming body care, general purpose
Pricing: mass, premium
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others
The Kenya body care market is segmented on the basis of product, pricing, and distribution channel. On the basis of product, the body care market in Kenya has been segmented into firming body care, and general purpose. By pricing, the body care market in Kenya has been segmented into mass, and premium. Based on distribution channel, the body care market in Kenya is categorized into supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Kenya body care market is highly competitive. Key companies profiled in the report include Beiersdorf AG, Buyline Industries Ltd., Dynamix International Limited, E.T. Browne Drug Co. Inc., FTG Holdings Ltd., L’Oreal S.A., Natura & Co, PZ Cussons Plc, Revlon Inc., Unilever PLC, Union Swiss (Pty) Ltd.
This report delivers an in-depth breakdown of key players within the Kenya body care market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya body care market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya body care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya body care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya body care market – product analysis
Kenya body care market – pricing analysis
Kenya body care market – distribution channel analysis
Key players and market share
– Beiersdorf AG
– Buyline Industries Ltd.
– Dynamix International Limited
– E.T. Browne Drug Co., Inc.
– FTG Holdings Ltd.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kenya body care market 2019-2029
Chart Kenya body care market, net growth, 2019-2029
Chart Kenya body care market, growth rates, 2019-2029
Table Kenya body care market by product, 2019-2029
Chart Kenya body care market by product, CAGR historic and forecast, 2019-2029
Chart Kenya body care market by product, 2019-2029
Table Kenya body care market by pricing, 2019-2029
Chart Kenya body care market by pricing, CAGR historic and forecast, 2019-2029
Chart Kenya body care market by pricing, 2019-2029
Table Kenya body care market by distribution channel, 2019-2029
Chart Kenya body care market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya body care market by distribution channel, 2019-2029
Table Kenya body care market share (%), by companies, 2019-2023
Chart Kenya body care market, by companies, 2023
Table Kenya body care market share (%), by brands, 2019-2023
Chart Kenya body care market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya body care market: spend as a proportion of GDP (%)
Table Kenya body care market: consumption per capita (population)