The Kenya black tea market is expected to experience robust growth, with a projected increase of USD 161.2 million and a compound annual growth rate (CAGR) of approximately 8.6% throughout the forecast period. Kenya is one of the world’s largest producers of black tea, and its domestic market is benefiting from increasing local consumption as well as export growth. The country’s rapidly expanding middle class is driving demand for higher-quality black tea, both locally grown and imported. As health awareness rises, Kenyan consumers are increasingly turning to black tea for its known benefits, such as improving metabolism and boosting immunity. Additionally, local tea companies are innovating with new blends and flavors to cater to changing tastes and preferences.
The report provides comprehensive data on the Kenya black tea market, presenting historical market size, growth rates, and future forecasts. It offers a detailed examination of various market categories and subcategories, with a focus on key factors such as product type and distribution channel.
Market Segmentation
The segmentation of the Kenya black tea market is outlined below:
Product type: loose leaf black tea, black tea bags
Distribution channel: forecourt stores, supermarkets and hypermarkets, grocery stores, bars & HoReCa, e-commerce, others
The Kenya black tea market is categorized by product type and distribution channel. In terms of product type, the market is segmented into loose leaf black tea, and black tea bags. Distribution channel segments cover forecourt stores, supermarkets and hypermarkets, grocery stores, bars & HoReCa, e-commerce, and others.
Competitive Landscape
Top players featured in the Kenya black tea market study include Sasini Tea & Coffee Ltd., Melvin Marsh International Ltd., Kenya Tea Development Agency Ltd, Karirana Estates Limited and Gold Crown Beverages (K) Ltd. This report presents an extensive analysis of major entities in the black tea market, focusing on their performance from 2019 to 2023. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya black tea market.
Gain in-depth analysis and forecasts for the key segments of the Kenya black tea market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya black tea market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Black Tea Market – Product Type Analysis
Kenya Black Tea Market – Distribution Channel Analysis
Key Players and Market Share
– Sasini Tea & Coffee Ltd.
– Melvin Marsh International Ltd.
– Kenya Tea Development Agency Ltd
– Karirana Estates Limited
– Gold Crown Beverages (K) Ltd.
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Kenya Black Tea Market 2019-2029
Chart Kenya Black Tea Market, Net Growth, 2019-2029
Chart Kenya Black Tea Market, Growth Rates, 2019-2029
Table Kenya Black Tea Market by Product Type, 2019-2029
Chart Kenya Black Tea Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Black Tea Market by Product Type, 2019-2029
Table Kenya Black Tea Market by Distribution Channel, 2019-2029
Chart Kenya Black Tea Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Black Tea Market by Distribution Channel, 2019-2029
Table Kenya Black Tea Market Share (%), by Companies, 2019-2023
Chart Kenya Black Tea Market, by Companies, 2023
Table Kenya Black Tea Market Share (%), by Brands, 2019-2023
Chart Kenya Black Tea Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Black Tea Market: Spend as a Proportion of GDP (%)
Table Kenya Black Tea Market: Consumption per Capita (Population)
Companies Mentioned
Sasini Tea & Coffee Ltd.
Melvin Marsh International Ltd.
Kenya Tea Development Agency Ltd
Karirana Estates Limited
Gold Crown Beverages (K) Ltd.