According to the latest market study results, the beer market in Tunisia stood at around USD 1,463 million in 2023 and is projected to rise to a worth of USD 3,591 million by 2029 end, thereby garnering a CAGR of 16.1% during 2024-2029. Craft breweries have revolutionized the beer industry by offering a vast array of flavors. Unlike the past dominance of mass-produced beers, consumers now relish diverse styles like ales, lagers, and specialty options boasting intricate aromas and tastes. Innovative marketing has further shifted perceptions, promoting beer as an immersive experience, not just an intoxicant. Breweries are crafting unique flavors, employing artistic packaging, and creating social spaces to showcase their products, establishing beer as a culinary companion, potentially replacing distilled spirits in this role.
This report presents a detailed overview of the Tunisia beer industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, packaging, and distribution channel. This detailed analysis supports the identification of growth opportunities within the beer industry.
Market Segmentation
The beer market in Tunisia is structured as follows:
Product type: weissbier, lager, non-alcoholic beer
Packaging: glass bottles, aluminum cans, others
Distribution channel: supermarkets and hypermarkets, e-commerce, others
The Tunisia beer market is segmented on the basis of product type, packaging, and distribution channel. Based on product type, the beer market in Tunisia is categorized into weissbier, lager, and non-alcoholic beer. On the basis of packaging, the beer market in Tunisia has been segmented into glass bottles, aluminum cans, and others. By distribution channel, the beer market in Tunisia has been segmented into supermarkets and hypermarkets, e-commerce, and others.
Competitive Landscape
The leading players in the beer market include Societe Frigorifique et Brasserie de Tunis S.A. (SFBT), Heineken N.V., AB InBev.
This report provides a thorough assessment of the Tunisia beer market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Tunisia beer market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tunisia beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tunisia beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewTunisia beer market – product type analysis
Tunisia beer market – packaging analysis
Tunisia beer market – distribution channel analysis
Key players and market share
– Societe Frigorifique et Brasserie de Tunis S.A. (SFBT)
– Heineken N.V.
– AB InBev
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Tunisia beer market 2019-2029
Chart Tunisia beer market, net growth, 2019-2029
Chart Tunisia beer market, growth rates, 2019-2029
Table Tunisia beer market by product type, 2019-2029
Chart Tunisia beer market by product type, CAGR historic and forecast, 2019-2029
Chart Tunisia beer market by product type, 2019-2029
Table Tunisia beer market by packaging, 2019-2029
Chart Tunisia beer market by packaging, CAGR historic and forecast, 2019-2029
Chart Tunisia beer market by packaging, 2019-2029
Table Tunisia beer market by distribution channel, 2019-2029
Chart Tunisia beer market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Tunisia beer market by distribution channel, 2019-2029
Table Tunisia beer market share (%), by companies, 2019-2023
Chart Tunisia beer market, by companies, 2023
Table Tunisia beer market share (%), by brands, 2019-2023
Chart Tunisia beer market, by brands, 2023
Table Tunisia – population (millions) and forecast
Table Tunisia – consumer price index (CPI) and forecast
Table Tunisia – gross domestic product and forecast
Table Tunisia beer market: spend as a proportion of GDP (%)
Table Tunisia beer market: consumption per capita (population)