The beer market in Taiwan is projected to expand modestly, rising from USD 3.0 billion in 2025 to USD 3.4 billion by 2030, at a compound annual growth rate of 2.02%. This growth trajectory, however, masks underlying structural challenges, as total sales volumes are expected to continue declining. Inflationary pressures and weakening consumer purchasing power have led shoppers to shift toward more affordable options, with convenience stores increasingly stocking budget-friendly brands. In response, leading brewers have rolled out competitively priced offerings to sustain demand in a more constrained spending environment.
The market is also being reshaped by changing consumption patterns among younger generations. Heightened health consciousness, reinforced by the pandemic and stricter enforcement of drink-driving regulations, has curbed alcohol consumption among younger Taiwanese consumers. This demographic shift has reduced beer’s appeal as an everyday beverage, making it less central to social and leisure culture. To counteract this decline, both mass-market and craft players are pursuing diversification, launching new flavors, limited-edition products, and healthier formats such as low- and no-alcohol beers. These innovations aim to capture a broader consumer base, particularly those seeking moderation without abandoning the category entirely.
Beyond functional innovation, breweries are leaning into cultural resonance to reinforce brand loyalty. Partnerships with music and sports festivals, along with campaigns rooted in Taiwanese heritage, are being deployed to create deeper emotional connections with consumers. These efforts are crucial as the market becomes more competitive and fragmented, with premium craft varieties and imported beers competing for share alongside mass-market lagers.
While the sector’s value will edge higher in the years ahead, its expansion reflects price adjustments and product innovation more than robust consumption growth. Taiwan’s beer industry faces a balancing act: preserving relevance in a shrinking, health-conscious consumer base while leveraging affordability, innovation, and cultural engagement to sustain long-term momentum.
Delivering a data-driven perspective on the Taiwan beer market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, category, packaging and distribution channel.
Market Segmentation
The segmentation of the Taiwan beer market is outlined below:
Product type: ale, weissbier, lager, no-/low-alcohol beer, stout
Category: craft, non-craft
Packaging: glass bottles, aluminum cans, others
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, food and drinks stores, grocery stores, bars and HoReCa, others
The Taiwan beer market is categorized by product type, category, packaging and distribution channel. The market is classified by product type into ale, weissbier, lager, no-/low-alcohol beer, and stout. Category segmentation includes craft, and non-craft. Packaging segments cover glass bottles, aluminum cans, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, warehouse clubs, food and drinks stores, grocery stores, bars and HoReCa, and others.
Competitive Landscape
The beer market is dominated by key players, including Taiwan Tobacco and Liquor Corporation, San Miguel Corporation, Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH, Kirin Holdings Co. Ltd., Heineken N.V., Asahi Group Holdings Ltd. and AB InBev. This report presents an extensive analysis of major entities in the beer market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Taiwan beer market.
Gain in-depth analysis and forecasts for the key segments of the Taiwan beer market: product type, category, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Taiwan beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Taiwan beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Taiwan Beer Market – Product Type Analysis
Taiwan Beer Market – Category Analysis
Taiwan Beer Market – Packaging Analysis
Taiwan Beer Market – Distribution Channel Analysis
Company Shares Analysis
Taiwan Tobacco and Liquor Corporation
San Miguel Corporation
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Kirin Holdings Co., Ltd.
Heineken N.V.
Asahi Group Holdings, Ltd.
AB InBev
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Taiwan Beer Market 2020-2030
Chart Taiwan Beer Market, Net Growth, 2020-2030
Chart Taiwan Beer Market, Growth Rates, 2020-2030
Table Taiwan Beer Market by Product Type, 2020-2030
Chart Taiwan Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Beer Market by Product Type, 2020-2030
Table Taiwan Beer Market by Category, 2020-2030
Chart Taiwan Beer Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Beer Market by Category, 2020-2030
Table Taiwan Beer Market by Packaging, 2020-2030
Chart Taiwan Beer Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Beer Market by Packaging, 2020-2030
Table Taiwan Beer Market by Distribution Channel, 2020-2030
Chart Taiwan Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Beer Market by Distribution Channel, 2020-2030
Table Taiwan Beer Market Share (%), by Companies, 2020-2024
Chart Taiwan Beer Market, by Companies, 2024
Table Taiwan Beer Market Share (%), by Brands, 2020-2024
Chart Taiwan Beer Market, by Brands, 2024
Table Taiwan – Population (Millions) and Forecast
Table Taiwan – Consumer Price Index (CPI) and Forecast
Table Taiwan – Gross Domestic Product and Forecast
Table Taiwan Beer Market: Spend as a Proportion of GDP (%)
Table Taiwan Beer Market: Consumption per Capita (Population)
Companies Mentioned
Taiwan Tobacco and Liquor Corporation
San Miguel Corporation
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Kirin Holdings Co., Ltd.
Heineken N.V.
Asahi Group Holdings, Ltd.
AB InBev