According to the latest estimates, the beer market in Switzerland is set to achieve an incremental growth of USD 1.6 billion, accelerating at a CAGR of almost 5% during the forecast period 2024-2029. The emergence of artisanal breweries has significantly expanded the diversity of flavors within the beer industry. In stark contrast to the predominantly mass-produced beers that previously saturated the market, consumers can now indulge in a multitude of styles, encompassing ales, lagers, and specialty offerings boasting complex aromas and multifaceted flavors. Marketing strategies have also contributed to a transformation in perception, promoting beer as a culinary experience rather than solely an intoxicating beverage. Breweries are crafting unique flavor profiles, utilizing artistic packaging designs, and fostering social spaces to showcase their products. Consequently, beer is increasingly being championed as a complementary beverage to complement culinary experiences, potentially replacing the traditional role of distilled spirits in this regard.
The report offers a comprehensive evaluation of the Switzerland beer market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product type, category, packaging, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the beer industry.
Market Segmentation
The beer market in Switzerland is classified into the following segments:
Product type: ale, stout, weissbier, lager, non-alcoholic beer
Category: craft beer, regular beer
Packaging: glass bottles, aluminum cans, others
Distribution channel: foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, others
The Switzerland beer market is segmented on the basis of product type, category, packaging, and distribution channel. On the basis of product type, the beer market in Switzerland has been segmented into ale, stout, weissbier, lager, and non-alcoholic beer. By category, the beer market in Switzerland has been segmented into craft beer, and regular beer. Based on packaging, the beer market in Switzerland is categorized into glass bottles, aluminum cans, and others. On the basis of distribution channel, the beer market in Switzerland has been segmented into foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, and others.
Competitive Landscape
The Switzerland beer market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Heineken N.V., Feldschlosschen Getranke AG, Dr. August Oetker, Diageo plc, Carlsberg A/S, Brauerei Schutzengarten AG, Brauerei Locher AG, Actienbrauerei Frauenfeld AG, AB InBev.
The report presents a detailed analysis of the Switzerland beer market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Switzerland beer market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Switzerland beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Switzerland beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewSwitzerland beer market – product type analysis
Switzerland beer market – category analysis
Switzerland beer market – packaging analysis
Switzerland beer market – distribution channel analysis
Key players and market share
– Heineken N.V.
– Feldschlosschen Getranke AG
– Dr. August Oetker
– Diageo plc
– Carlsberg A/S
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Switzerland beer market 2019-2029
Chart Switzerland beer market, net growth, 2019-2029
Chart Switzerland beer market, growth rates, 2019-2029
Table Switzerland beer market by product type, 2019-2029
Chart Switzerland beer market by product type, CAGR historic and forecast, 2019-2029
Chart Switzerland beer market by product type, 2019-2029
Table Switzerland beer market by category, 2019-2029
Chart Switzerland beer market by category, CAGR historic and forecast, 2019-2029
Chart Switzerland beer market by category, 2019-2029
Table Switzerland beer market by packaging, 2019-2029
Chart Switzerland beer market by packaging, CAGR historic and forecast, 2019-2029
Chart Switzerland beer market by packaging, 2019-2029
Table Switzerland beer market by distribution channel, 2019-2029
Chart Switzerland beer market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Switzerland beer market by distribution channel, 2019-2029
Table Switzerland beer market share (%), by companies, 2019-2023
Chart Switzerland beer market, by companies, 2023
Table Switzerland beer market share (%), by brands, 2019-2023
Chart Switzerland beer market, by brands, 2023
Table Switzerland – population (millions) and forecast
Table Switzerland – consumer price index (CPI) and forecast
Table Switzerland – gross domestic product and forecast
Table Switzerland beer market: spend as a proportion of GDP (%)
Table Switzerland beer market: consumption per capita (population)