The beer market in Poland is likely to register a CAGR of over 6.8% with an incremental growth of USD 3.2 billion during the forecast period 2024-2029. The emergence of craft breweries has vastly expanded the diversity of flavors within the industry. Whereas mass-produced beers previously dominated the market, consumers can now enjoy products of diverse styles including ales, lagers and specialty offerings possessing complex aromas and tastes. Marketing innovation has also driven changed perceptions by promoting beer as an experiential rather than purely intoxicating beverage. Breweries are developing unique flavors, utilizing artistic packaging designs and hosting social spaces to showcase their products. Beer is increasingly marketed as an accompaniment for food rather than distilled spirits.
This report provides a thorough assessment of the Poland beer industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product type, category, packaging, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the beer industry.
Market Segmentation
The beer market in Poland is categorized into the following segments:
Product type: ale, stout, weissbier, lager, non-alcoholic beer
Category: craft beer, regular beer
Packaging: glass bottles, aluminum cans, others
Distribution channel: foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, others
The Poland beer market is segmented on the basis of product type, category, packaging, and distribution channel. By product type, the beer market in Poland has been segmented into ale, stout, weissbier, lager, and non-alcoholic beer. Based upon category, the beer market in Poland is categorized into craft beer, and regular beer. On the basis of packaging, the beer market in Poland has been segmented into glass bottles, aluminum cans, and others. By distribution channel, the beer market in Poland has been segmented into foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, and others.
Competitive Landscape
The Poland beer market is highly competitive. As of 2023, the major players in the Poland beer market were Van Pur S.A., Perla – Browary Lubelskie S.A., Paulaner Brauerei GmbH & Co. KG, Heineken N.V., Carlsberg A/S, Browary Regionalne Jakubiak Sp. z o.o., Browar Amber Sp. z o.o. sp. k., Asahi Group Holdings Ltd.
This report provides a comprehensive analysis of the key players in the Poland beer market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Poland beer market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Poland beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Poland beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewPoland beer market – product type analysis
Poland beer market – category analysis
Poland beer market – packaging analysis
Poland beer market – distribution channel analysis
Key players and market share
– Van Pur S.A.
– Perla – Browary Lubelskie S.A.
– Paulaner Brauerei GmbH & Co. KG
– Heineken N.V.
– Carlsberg A/S
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Poland beer market 2019-2029
Chart Poland beer market, net growth, 2019-2029
Chart Poland beer market, growth rates, 2019-2029
Table Poland beer market by product type, 2019-2029
Chart Poland beer market by product type, CAGR historic and forecast, 2019-2029
Chart Poland beer market by product type, 2019-2029
Table Poland beer market by category, 2019-2029
Chart Poland beer market by category, CAGR historic and forecast, 2019-2029
Chart Poland beer market by category, 2019-2029
Table Poland beer market by packaging, 2019-2029
Chart Poland beer market by packaging, CAGR historic and forecast, 2019-2029
Chart Poland beer market by packaging, 2019-2029
Table Poland beer market by distribution channel, 2019-2029
Chart Poland beer market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Poland beer market by distribution channel, 2019-2029
Table Poland beer market share (%), by companies, 2019-2023
Chart Poland beer market, by companies, 2023
Table Poland beer market share (%), by brands, 2019-2023
Chart Poland beer market, by brands, 2023
Table Poland – population (millions) and forecast
Table Poland – consumer price index (CPI) and forecast
Table Poland – gross domestic product and forecast
Table Poland beer market: spend as a proportion of GDP (%)
Table Poland beer market: consumption per capita (population)