The Nigeria beer market is projected to grow swiftly, with a USD 2.3 billion increase in market size and a compound annual growth rate (CAGR) close to 10.3%, driven by heightened demand and innovation. Nigeria, Africa’s largest beer market, sees strong beer demand fueled by the country’s large and youthful population, urbanization, and rising disposable incomes. Beer is a key part of social and cultural life, with consumption surging during festivals, football matches, and public holidays. Furthermore, premiumization trends are growing as consumers increasingly shift towards higher-quality beer offerings, including craft beers and imported international brands.
The report offers a comprehensive evaluation of the Nigeria beer market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product type, packaging and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the beer industry.
Market Segmentation
The Nigeria beer market is classified into the following segments:
Product type: ale, lager, no-/low-alcohol beer, stout
Packaging: glass bottles, aluminum cans, others
Distribution channel: supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others
The beer market in Nigeria is segmented across product type, packaging and distribution channel. By product type, the market is categorized into ale, lager, no-/low-alcohol beer, and stout. Packaging segments comprise glass bottles, aluminum cans, and others. Distribution channel segmentation includes supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.
Competitive Landscape
Key players in the beer market consist of Heineken N.V., Diageo plc and AB InBev. This analysis offers a comprehensive overview of the main players in the beer market, evaluating their performance trends from 2019 to 2023. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Nigeria beer market.
Gain in-depth analysis and forecasts for the key segments of the Nigeria beer market: product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Nigeria Beer Market – Product Type Analysis
Nigeria Beer Market – Packaging Analysis
Nigeria Beer Market – Distribution Channel Analysis
Key Players and Market Share
– Heineken N.V.
– Diageo plc
– AB InBev
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Nigeria Beer Market 2019-2029
Chart Nigeria Beer Market, Net Growth, 2019-2029
Chart Nigeria Beer Market, Growth Rates, 2019-2029
Table Nigeria Beer Market by Product Type, 2019-2029
Chart Nigeria Beer Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Nigeria Beer Market by Product Type, 2019-2029
Table Nigeria Beer Market by Packaging, 2019-2029
Chart Nigeria Beer Market by Packaging, CAGR Historic and Forecast, 2019-2029
Chart Nigeria Beer Market by Packaging, 2019-2029
Table Nigeria Beer Market by Distribution Channel, 2019-2029
Chart Nigeria Beer Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Nigeria Beer Market by Distribution Channel, 2019-2029
Table Nigeria Beer Market Share (%), by Companies, 2019-2023
Chart Nigeria Beer Market, by Companies, 2023
Table Nigeria Beer Market Share (%), by Brands, 2019-2023
Chart Nigeria Beer Market, by Brands, 2023
Table Nigeria – Population (Millions) and Forecast
Table Nigeria – Consumer Price Index (CPI) and Forecast
Table Nigeria – Gross Domestic Product and Forecast
Table Nigeria Beer Market: Spend as a Proportion of GDP (%)
Table Nigeria Beer Market: Consumption per Capita (Population)
Companies Mentioned
Heineken N.V.
Diageo plc
AB InBev