Market Overview

In 2022, the beer market in Morocco stood at USD 945 million. Recording a CAGR of 5% from 2023 to 2028, the worth is projected to reach ~USD 1,263 million by 2028, according to the latest market data. The emergence of craft breweries has vastly expanded the diversity of flavors within the industry. Whereas mass-produced beers previously dominated the market, consumers can now enjoy products of diverse styles including ales, lagers and specialty offerings possessing complex aromas and tastes. Marketing innovation has also driven changed perceptions by promoting beer as an experiential rather than purely intoxicating beverage. Breweries are developing unique flavors, utilizing artistic packaging designs and hosting social spaces to showcase their products. Beer is increasingly marketed as an accompaniment for food rather than distilled spirits.

The report provides a comprehensive overview of the Morocco beer industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, packaging, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the beer industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the beer industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The beer market in Morocco is segmented as below:
Product type: lager, and non-alcoholic beer
Packaging: glass bottles, aluminum cans, and others
Distribution channel: foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, and others

The Morocco beer market is segmented on the basis of product type, packaging, and distribution channel. Based on product type, the beer market in Morocco is categorized into lager, and non-alcoholic beer. On the basis of packaging, the beer market in Morocco has been segmented into glass bottles, aluminum cans, and others. By distribution channel, the beer market in Morocco has been segmented into foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, and others.

Competitive Landscape

The key players in the beer market include Swinkels Family Breweries N.V., San Miguel Corporation, Heineken N.V., Castel Group, Carlsberg A/S, AB InBev.

The report is an indispensable tool for companies and organizations operating in the beer industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the beer market.

Why Buy This Report?

Provide statistical data or estimations for the Morocco beer market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the beer market in Morocco
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the beer market in Morocco looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Morocco Beer Market – Product Type Analysis
3.1 Lager
3.2 Non-alcoholic beer
4. Morocco Beer Market – Packaging Analysis
4.1 Glass bottles
4.2 Aluminum cans
4.3 Others
5. Morocco Beer Market – Distribution Channel Analysis
5.1 Foodservice channels
5.2 Convenience stores
5.3 Supermarkets and hypermarkets
5.4 Specialty stores
5.5 Small grocery stores
5.6 E-commerce
5.7 Others
6. Company Profiles
6.1 Swinkels Family Breweries N.V.
6.2 San Miguel Corporation
6.3 Heineken N.V.
6.4 Castel Group
6.5 Carlsberg A/S
6.6 AB InBev
DISCLAIMER

Companies Mentioned

Swinkels Family Breweries N.V.
San Miguel Corporation
Heineken N.V.
Castel Group
Carlsberg A/S
AB InBev