Projections for the Kenya beer market suggest a promising growth trajectory, with an anticipated rise of USD 2.0 billion and a compound annual growth rate (CAGR) nearing 7.9% over the next five years. In Kenya, beer consumption is driven by the country’s rapidly growing urban population, particularly among young adults who are increasingly seeking diverse beer options. Rising disposable incomes in cities like Nairobi are also contributing to a shift towards premium and imported beer brands. Additionally, Kenya’s strong social and sports culture, particularly the popularity of football and rugby, fuels beer demand during social gatherings and match days.
This report presents a detailed overview of the Kenya beer industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, packaging and distribution channel. This detailed analysis supports the identification of growth opportunities within the beer industry.
Market Segmentation
The Kenya beer market is structured as follows:
Product type: lager, no-/low-alcohol beer, stout
Packaging: glass bottles, aluminum cans, others
Distribution channel: forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others
The Kenya market for beer is divided based on product type, packaging and distribution channel. The categorization of the market by product type includes lager, no-/low-alcohol beer, and stout. Packaging segments consist of glass bottles, aluminum cans, and others. Distribution channel segmentation includes forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.
Competitive Landscape
Within the competitive landscape, significant companies profiled in the report include The Coca-Cola Company, Swinkels Family Breweries N.V., Keroche Breweries Ltd., Diageo plc and AB InBev. The report provides a detailed assessment of prominent companies within the beer market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya beer market.
Gain in-depth analysis and forecasts for the key segments of the Kenya beer market: product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Beer Market – Product Type Analysis
Kenya Beer Market – Packaging Analysis
Kenya Beer Market – Distribution Channel Analysis
Key Players and Market Share
– The Coca-Cola Company
– Swinkels Family Breweries N.V.
– Keroche Breweries Ltd.
– Diageo plc
– AB InBev
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Kenya Beer Market 2019-2029
Chart Kenya Beer Market, Net Growth, 2019-2029
Chart Kenya Beer Market, Growth Rates, 2019-2029
Table Kenya Beer Market by Product Type, 2019-2029
Chart Kenya Beer Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Beer Market by Product Type, 2019-2029
Table Kenya Beer Market by Packaging, 2019-2029
Chart Kenya Beer Market by Packaging, CAGR Historic and Forecast, 2019-2029
Chart Kenya Beer Market by Packaging, 2019-2029
Table Kenya Beer Market by Distribution Channel, 2019-2029
Chart Kenya Beer Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Beer Market by Distribution Channel, 2019-2029
Table Kenya Beer Market Share (%), by Companies, 2019-2023
Chart Kenya Beer Market, by Companies, 2023
Table Kenya Beer Market Share (%), by Brands, 2019-2023
Chart Kenya Beer Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Beer Market: Spend as a Proportion of GDP (%)
Table Kenya Beer Market: Consumption per Capita (Population)
Companies Mentioned
The Coca-Cola Company
Swinkels Family Breweries N.V.
Keroche Breweries Ltd.
Diageo plc
AB InBev