The Kenya beer market is expected to experience robust growth, with a projected increase of USD 2.0 billion and a CAGR of approximately 7.9% throughout the forecast period. In Kenya, beer consumption is driven by the country’s rapidly growing urban population, particularly among young adults who are increasingly seeking diverse beer options. Rising disposable incomes in cities like Nairobi are also contributing to a shift towards premium and imported beer brands. Additionally, Kenya’s strong social and sports culture, particularly the popularity of football and rugby, fuels beer demand during social gatherings and match days.
This report provides a comprehensive analysis of the Kenya beer market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, packaging and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.
Market Segmentation
The segmentation of the Kenya beer market is outlined below:
Product type: lager, no-/low-alcohol beer, stout
Packaging: glass bottles, aluminum cans, others
Distribution channel: forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others
The segmentation of the Kenya beer market product type, packaging and distribution channel. In terms of product type, the market is segmented into lager, no-/low-alcohol beer, and stout. Packaging segments cover glass bottles, aluminum cans, and others. Distribution channel segmentation includes forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.
Competitive Landscape
Leading companies in the beer market include The Coca-Cola Company, Swinkels Family Breweries N.V., Keroche Breweries Ltd., Diageo plc and AB InBev. This report presents an extensive analysis of major entities in the beer market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya beer market.
Gain in-depth analysis and forecasts for the key segments of the Kenya beer market: product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Beer Market – Product Type Analysis
Kenya Beer Market – Packaging Analysis
Kenya Beer Market – Distribution Channel Analysis
Company Shares Analysis
The Coca-Cola Company
Swinkels Family Breweries N.V.
Keroche Breweries Ltd.
Diageo plc
AB InBev
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Kenya Beer Market 2020-2030
Chart Kenya Beer Market, Net Growth, 2020-2030
Chart Kenya Beer Market, Growth Rates, 2020-2030
Table Kenya Beer Market by Product Type, 2020-2030
Chart Kenya Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Beer Market by Product Type, 2020-2030
Table Kenya Beer Market by Packaging, 2020-2030
Chart Kenya Beer Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Kenya Beer Market by Packaging, 2020-2030
Table Kenya Beer Market by Distribution Channel, 2020-2030
Chart Kenya Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Beer Market by Distribution Channel, 2020-2030
Table Kenya Beer Market Share (%), by Companies, 2020-2024
Chart Kenya Beer Market, by Companies, 2024
Table Kenya Beer Market Share (%), by Brands, 2020-2024
Chart Kenya Beer Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Beer Market: Spend as a Proportion of GDP (%)
Table Kenya Beer Market: Consumption per Capita (Population)
Companies Mentioned
The Coca-Cola Company
Swinkels Family Breweries N.V.
Keroche Breweries Ltd.
Diageo plc
AB InBev