The beer market in Kazakhstan was estimated at USD 1,519 million in 2023 and is expected to hit USD 2,342 million by 2029, registering a CAGR of 7.5% from 2024 to 2029 as per the latest market estimates. The emergence of artisanal breweries has significantly expanded the diversity of flavors within the beer industry. In stark contrast to the predominantly mass-produced beers that previously saturated the market, consumers can now indulge in a multitude of styles, encompassing ales, lagers, and specialty offerings boasting complex aromas and multifaceted flavors. Marketing strategies have also contributed to a transformation in perception, promoting beer as a culinary experience rather than solely an intoxicating beverage. Breweries are crafting unique flavor profiles, utilizing artistic packaging designs, and fostering social spaces to showcase their products. Consequently, beer is increasingly being championed as a complementary beverage to complement culinary experiences, potentially replacing the traditional role of distilled spirits in this regard.
The report provides a comprehensive analysis of the Kazakhstan beer industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, category, packaging, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the beer sector.
Market Segmentation
The segmentation of the beer market in Kazakhstan is outlined below:
Product type: ale, stout, weissbier, lager, non-alcoholic beer
Category: craft beer, regular beer
Packaging: glass bottles, aluminum cans, others
Distribution channel: foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, others
The Kazakhstan beer market is segmented on the basis of product type, category, packaging, and distribution channel. Based on product type, the beer market in Kazakhstan is categorized into ale, stout, weissbier, lager, and non-alcoholic beer. On the basis of category, the beer market in Kazakhstan has been segmented into craft beer, and regular beer. By packaging, the beer market in Kazakhstan has been segmented into glass bottles, aluminum cans, and others. Based upon distribution channel, the beer market in Kazakhstan is also categorized into foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, and others.
Competitive Landscape
The Kazakhstan beer market is highly competitive. Top players covered in Kazakhstan Beer Market Study are Swinkels Family Breweries N.V., Oasis Group of Companies, Molson Coors Beverage Company, Heineken N.V., Erzmann Brewery Holding, Efes Breweries International N.V., Caspian Beverage Holding AO, Carlsberg A/S, Asahi Group Holdings Ltd., AO Rosa, AG Anadolu Grubu Holding AS, AB InBev.
The report offers a comprehensive review of the Kazakhstan beer market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kazakhstan beer market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kazakhstan beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kazakhstan beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKazakhstan beer market – product type analysis
Kazakhstan beer market – category analysis
Kazakhstan beer market – packaging analysis
Kazakhstan beer market – distribution channel analysis
Key players and market share
– Swinkels Family Breweries N.V.
– Oasis Group of Companies
– Molson Coors Beverage Company
– Heineken N.V.
– Erzmann Brewery Holding
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kazakhstan beer market 2019-2029
Chart Kazakhstan beer market, net growth, 2019-2029
Chart Kazakhstan beer market, growth rates, 2019-2029
Table Kazakhstan beer market by product type, 2019-2029
Chart Kazakhstan beer market by product type, CAGR historic and forecast, 2019-2029
Chart Kazakhstan beer market by product type, 2019-2029
Table Kazakhstan beer market by category, 2019-2029
Chart Kazakhstan beer market by category, CAGR historic and forecast, 2019-2029
Chart Kazakhstan beer market by category, 2019-2029
Table Kazakhstan beer market by packaging, 2019-2029
Chart Kazakhstan beer market by packaging, CAGR historic and forecast, 2019-2029
Chart Kazakhstan beer market by packaging, 2019-2029
Table Kazakhstan beer market by distribution channel, 2019-2029
Chart Kazakhstan beer market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kazakhstan beer market by distribution channel, 2019-2029
Table Kazakhstan beer market share (%), by companies, 2019-2023
Chart Kazakhstan beer market, by companies, 2023
Table Kazakhstan beer market share (%), by brands, 2019-2023
Chart Kazakhstan beer market, by brands, 2023
Table Kazakhstan – population (millions) and forecast
Table Kazakhstan – consumer price index (CPI) and forecast
Table Kazakhstan – gross domestic product and forecast
Table Kazakhstan beer market: spend as a proportion of GDP (%)
Table Kazakhstan beer market: consumption per capita (population)