Greece Beer Market 2023


Market Overview

Projected to expand at a CAGR of 3.7% from 2023 to 2028, the beer market in Greece will worth USD 3,266 million by 2028-end, according to the latest market study results. The emergence of artisanal breweries has significantly expanded the diversity of flavors within the beer industry. In stark contrast to the predominantly mass-produced beers that previously saturated the market, consumers can now indulge in a multitude of styles, encompassing ales, lagers, and specialty offerings boasting complex aromas and multifaceted flavors. Marketing strategies have also contributed to a transformation in perception, promoting beer as a culinary experience rather than solely an intoxicating beverage. Breweries are crafting unique flavor profiles, utilizing artistic packaging designs, and fostering social spaces to showcase their products. Consequently, beer is increasingly being championed as a complementary beverage to complement culinary experiences, potentially replacing the traditional role of distilled spirits in this regard.

The report provides a comprehensive overview of the Greece beer industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, category, packaging, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the beer industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the beer industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The beer market in Greece is segmented as below:
Product type: ale, stout, weissbier, lager, and non-alcoholic beer
Category: craft beer, and regular beer
Packaging: glass bottles, aluminum cans, and others
Distribution channel: foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, and others

The Greece beer market is segmented on the basis of product type, category, packaging, and distribution channel. Based on product type, the beer market in Greece is categorized into ale, stout, weissbier, lager, and non-alcoholic beer. On the basis of category, the beer market in Greece has been segmented into craft beer, and regular beer. By packaging, the beer market in Greece has been segmented into glass bottles, aluminum cans, and others. Based upon distribution channel, the beer market in Greece is categorized into foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, and others.


Competitive Landscape

The Greece beer market is highly competitive. Some of the leading companies operating in the market are VAP P. Kougios S.A., Macedonian Thrace Brewery S.A., Heineken N.V., EZA Protypos Hellenic Brewery S.A., Dr. August Oetker, Carlsberg A/S, AB InBev.

The report is an indispensable tool for companies and organizations operating in the beer industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the beer market.


Why Buy This Report?

Provide statistical data or estimations for the Greece beer market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the beer market in Greece
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the beer market in Greece looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Greece Beer Market – Product Type Analysis
3.1 Ale
3.2 Stout
3.3 Weissbier
3.4 Lager
3.5 Non-alcoholic beer
4. Greece Beer Market – Category Analysis
4.1 Craft beer
4.2 Regular beer
5. Greece Beer Market – Packaging Analysis
5.1 Glass bottles
5.2 Aluminum cans
5.3 Others
6. Greece Beer Market – Distribution Channel Analysis
6.1 Foodservice channels
6.2 Convenience stores
6.3 Supermarkets and hypermarkets
6.4 Specialty stores
6.5 Small grocery stores
6.6 E-commerce
6.7 Others
7. Company Profiles
7.1 VAP P. Kougios S.A.
7.2 Macedonian Thrace Brewery S.A.
7.3 Heineken N.V.
7.4 EZA Protypos Hellenic Brewery S.A.
7.5 Dr. August Oetker
7.6 Carlsberg A/S
7.7 AB InBev
DISCLAIMER


Companies Mentioned

VAP P. Kougios S.A.
Macedonian Thrace Brewery S.A.
Heineken N.V.
EZA Protypos Hellenic Brewery S.A.
Dr. August Oetker
Carlsberg A/S
AB InBev


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