The Colombian beer market is projected to maintain solid momentum, with value rising from USD 8.6 billion in 2025 to USD 12.0 billion by 2030, reflecting a compound annual growth rate of 7%. Despite a backdrop of economic and political uncertainty, demand for beer remains resilient, supported by cultural attachment to the category and its role in social gatherings. However, consumption dynamics are shifting, as households balance tighter budgets with the enduring appeal of beer as a relatively affordable indulgence.
Price sensitivity has become a defining feature of consumer behavior, amplified by elevated living costs and fragile economic confidence. As a result, brewers are recalibrating their portfolios to emphasize affordability and value-for-money propositions, with mainstream and economy brands expected to capture a larger share of growth. While premium offerings continue to attract higher-income segments, broader market expansion is increasingly tied to competitively priced products that resonate with households under pressure to stretch discretionary spending.
The shift in consumption venues is also reshaping sales channels. Elevated household expenses have encouraged consumers to reduce visits to bars and restaurants, redirecting spending toward retail purchases for at-home gatherings. This has translated into faster growth for off-trade channels such as supermarkets and convenience stores, while on-trade sales continue to grow at a slower pace. Social rituals remain central to beer consumption, but the venue is tilting more toward private settings where cost control is easier to manage.
External factors such as climate and major sporting events provide additional uplift. Colombia’s warm weather sustains steady demand for cold beverages, while football qualifiers and international tournaments create spikes in consumption as friends and families gather to watch games. These occasions amplify beer’s role as a unifying social product, reinforcing its volume growth across both retail and hospitality settings.
At the same time, evolving attitudes toward health are reshaping product innovation. Younger consumers, particularly Generation Z and millennials, are increasingly mindful of alcohol intake and seek lighter alternatives. This has created momentum for low-alcohol beers and flavored variants, which align with demand for moderation without sacrificing social participation. For brewers, capturing this demographic means expanding beyond traditional lagers to include a broader spectrum of offerings that cater to changing tastes and wellness concerns.
Overall, the Colombian beer market is expanding within a complex environment of affordability challenges, shifting consumption occasions, and evolving health priorities. Its growth trajectory remains strong, but sustained performance will depend on brewers’ ability to balance value-driven strategies with innovation that reflects the country’s increasingly diverse consumer base.
This report provides a comprehensive analysis of the Colombia beer market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, category, packaging type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.
Report Highlights
This report provides a detailed assessment of the Colombia beer market, including historical data and forward-looking projections through 2030. It breaks down the industry by product type, category, packaging type and distribution channel, with compound annual growth rates (CAGRs) for both past performance and forecast periods. By analyzing growth trajectories, the study pinpoints high-opportunity segments to inform strategic investments.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The segmentation of the Colombia beer market is outlined below:
Product type – e.g., dark beer, lager (mixed lager, standard lager), non/low alcohol beer (low alcohol beer, non alcoholic beer)
Category – e.g., craft, non-craft
Packaging type – e.g., metal cans & bottles, glass bottles, others
Distribution channel – e.g., bars and HoReCa, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the beer industry in Colombia, shedding light on the relative scale and market presence of major firms. Leading companies include:
AB InBev
Central Cervecera de Colombia S.A.S. (CCC)
Heineken N.V.
This report delivers comprehensive market share data for key players in the total beer market, complemented by segment-specific analysis for dark beer/weissbier, lager, non/low-alcoholic beer, low-alcoholic beer and non-alcoholic beer categories.
Market share analysis covered in the report:
Colombia dark beer/weissbier market share
Colombia lager market share
Colombia non/low-alcoholic beer market share
Colombia low-alcoholic beer market share
Colombia non-alcoholic beer market share
Why Choose This Report?
Access accurate and up-to-date market size data for the Colombia beer sector.
Obtain granular insights across key segments, including product type, category, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Colombia Beer Market – Product Type Analysis
Colombia Beer Market – Category Analysis
Colombia Beer Market – Packaging Type Analysis
Colombia Beer Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Central Cervecera de Colombia S.A.S. (CCC)
Heineken N.V.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Colombia Beer Market 2020-2030
Chart Colombia Beer Market, Net Growth, 2020-2030
Chart Colombia Beer Market, Growth Rates, 2020-2030
Table Colombia Beer Market by Product Type, 2020-2030
Chart Colombia Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Colombia Beer Market by Product Type, 2020-2030
Table Colombia Beer Market by Category, 2020-2030
Chart Colombia Beer Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Colombia Beer Market by Category, 2020-2030
Table Colombia Beer Market by Packaging Type, 2020-2030
Chart Colombia Beer Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Colombia Beer Market by Packaging Type, 2020-2030
Table Colombia Beer Market by Distribution Channel, 2020-2030
Chart Colombia Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Colombia Beer Market by Distribution Channel, 2020-2030
Table Colombia Beer Market Share (%), by Companies, 2020-2024
Chart Colombia Beer Market, by Companies, 2024
Table Colombia Beer Market Share (%), by Brands, 2020-2024
Chart Colombia Beer Market, by Brands, 2024
Table Colombia – Population (Millions) and Forecast
Table Colombia – Consumer Price Index (CPI) and Forecast
Table Colombia – Gross Domestic Product and Forecast
Table Colombia Beer Market: Spend as a Proportion of GDP (%)
Table Colombia Beer Market: Consumption per Capita (Population)