Colombia Beer Market 2025

The Colombian beer market has been heavily influenced by price sensitivity, with affordability playing a pivotal role in consumer purchasing decisions across all segments. In response, companies have prioritized budget-friendly offerings, including promotional packs in discount retail channels, often priced more competitively than those in supermarkets and hypermarkets. This strategy reflects broader economic pressures, as consumers increasingly seek value amid persistent financial constraints.

Looking ahead, beer consumption is expected to remain stable over the forecast period, though short-term demand may experience moderation due to ongoing household budget pressures. While inflation is projected to ease and minimum wage increases are anticipated, elevated unemployment levels could further weigh on consumer confidence, prompting more cautious spending behavior. As a result, both retail and on-premise demand for beer is likely to stay subdued, with buyers continuing to favor lower-priced options. The market’s trajectory will hinge on balancing affordability with profitability, as brewers navigate an environment where price remains a key driver of purchasing decisions.

The report aims to deliver comprehensive data on the Colombia beer market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, category, packaging and distribution channel.

Market Segmentation

The Colombia beer market is classified into the following segments:
Product type: weissbier, lager, no-/low-alcohol beer
Category: craft, non-craft
Packaging: glass bottles, aluminum cans, others
Distribution channel: supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

The beer market in Colombia is segmented based on product type, category, packaging and distribution channel. The market is classified by product type into weissbier, lager, and no-/low-alcohol beer. Category segmentation includes craft, and non-craft. Packaging segments comprise glass bottles, aluminum cans, and others. Distribution channel segmentation includes supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

Leading companies in the beer market comprise Heineken N.V., Central Cervecera de Colombia S.A.S. (CCC) and AB InBev. This analysis offers a comprehensive overview of the main players in the beer market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Colombia beer market.
Gain in-depth analysis and forecasts for the key segments of the Colombia beer market: product type, category, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Colombia beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Colombia beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Colombia Beer Market – Product Type Analysis
Colombia Beer Market – Category Analysis
Colombia Beer Market – Packaging Analysis
Colombia Beer Market – Distribution Channel Analysis
Company Shares Analysis
Heineken N.V.
Central Cervecera de Colombia S.A.S. (CCC)
AB InBev
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Colombia Beer Market 2020-2030
Chart Colombia Beer Market, Net Growth, 2020-2030
Chart Colombia Beer Market, Growth Rates, 2020-2030
Table Colombia Beer Market by Product Type, 2020-2030
Chart Colombia Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Colombia Beer Market by Product Type, 2020-2030
Table Colombia Beer Market by Category, 2020-2030
Chart Colombia Beer Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Colombia Beer Market by Category, 2020-2030
Table Colombia Beer Market by Packaging, 2020-2030
Chart Colombia Beer Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Colombia Beer Market by Packaging, 2020-2030
Table Colombia Beer Market by Distribution Channel, 2020-2030
Chart Colombia Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Colombia Beer Market by Distribution Channel, 2020-2030
Table Colombia Beer Market Share (%), by Companies, 2020-2024
Chart Colombia Beer Market, by Companies, 2024
Table Colombia Beer Market Share (%), by Brands, 2020-2024
Chart Colombia Beer Market, by Brands, 2024
Table Colombia – Population (Millions) and Forecast
Table Colombia – Consumer Price Index (CPI) and Forecast
Table Colombia – Gross Domestic Product and Forecast
Table Colombia Beer Market: Spend as a Proportion of GDP (%)
Table Colombia Beer Market: Consumption per Capita (Population)

Companies Mentioned

Heineken N.V.
Central Cervecera de Colombia S.A.S. (CCC)
AB InBev