Vietnam Beauty and Personal Care Products Market 2025$675.0
Vietnam’s beauty and personal care market is emerging as one of Southeast Asia’s most dynamic sectors, projected to expand by USD 1.9 billion at a 7.7% CAGR through 2030, reflecting the country’s unique convergence of traditional values and modern consumption patterns. The market demonstrates remarkable resilience, with Vietnamese consumers maintaining disciplined budgeting while selectively trading up to premium products that deliver demonstrable efficacy and value, creating a bifurcated landscape where mass-market essentials coexist with strategic premium purchases. This cautious yet discerning approach to spending has fostered an environment where product innovation and ingredient authenticity become critical differentiators, particularly as consumers increasingly favor formulations incorporating traditional herbal elements like ginseng, centella asiatica, and lotus extracts that align with cultural heritage and perceived safety.
Digital transformation is reshaping market dynamics at an unprecedented pace, with Vietnam’s young, tech-native population driving the region’s highest social commerce penetration rates and creating new pathways for brand engagement. Beauty influencers and live-stream shopping platforms have become powerful discovery channels, accelerating product trial and education while compressing the traditional path to purchase. This digital ecosystem favors brands that can balance scientific claims with authentic storytelling, particularly those leveraging Vietnam’s rich tradition of herbal remedies in modern cosmetic formulations. The competitive landscape reflects this duality, with global brands adapting portfolios for local preferences while domestic players leverage their understanding of Vietnamese skin types and cultural nuances to gain market share.
Urbanization and rising disposable incomes continue to expand the addressable market, though growth remains concentrated in key metropolitan areas where consumers exhibit more sophisticated beauty routines and willingness to experiment with new categories. Skin care maintains dominance as the largest segment, driven by Vietnam’s humid climate and pollution concerns, while color cosmetics shows the fastest growth as workplace norms evolve and social media fuels self-expression. Sustainability considerations are gaining traction, particularly among younger demographics, though remain secondary to immediate product performance and affordability in purchase decisions.
Focused on delivering actionable insights, this report explores the Vietnam beauty and personal care products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range, consumer group, key pack material and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Market Segmentation
The following outlines the segmentation of the Vietnam beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others
The Vietnam beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. In terms of product type, the market is segmented into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
Prominent companies operating within the market comprise Amorepacific Corporation, Amway Corporation, Beiersdorf AG, Chanel S.A., Colgate-Palmolive Company, Coty Inc., Dai Viet Huong Company Limited, DM&C Co. Ltd., FineToday Holdings Co. Ltd., Galderma S.A., Haleon plc, Hoa Linh Pharma Co. Ltd., iFamily Sc Co. Ltd., Inter Parfums Inc., Kao Corporation, Kenvue Inc., LG Household & Health Care Ltd., L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Marico Limited, Mefactory Co. Ltd., MOI Cosmetics Co. Ltd., NAOS SAS, Nu Skin Enterprises Inc., Obagi Cosmeceuticals LLC, Revlon Inc., Rohto Pharmaceutical Co. Ltd., Saigon Cosmetics Corporation (SCC), Sanofi S.A., Sao Thai Duong Cosmetics JSC, Shiseido Company Limited, The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC, Wipro Limited, Wishcompany Inc. and Yatsen Holding Limited.
This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Vietnam beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Beauty and Personal Care Products Market – Product Type Analysis
Vietnam Beauty and Personal Care Products Market – Price Range Analysis
Vietnam Beauty and Personal Care Products Market – Consumer Group Analysis
Vietnam Beauty and Personal Care Products Market – Key Pack Material Analysis
Vietnam Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
Coty Inc.
Dai Viet Huong Company Limited
DM&C Co., Ltd.
FineToday Holdings Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Beauty and Personal Care Products Market 2020-2030
Chart Vietnam Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Vietnam Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Vietnam Beauty and Personal Care Products Market, by Companies, 2024
Table Vietnam Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Vietnam Beauty and Personal Care Products Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Vietnam Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
Coty Inc.
Dai Viet Huong Company Limited
DM&C Co., Ltd.
FineToday Holdings Co., Ltd.
Galderma S.A.
Haleon plc
Hoa Linh Pharma Co., Ltd.
iFamily Sc Co., Ltd.
Inter Parfums, Inc.
Kao Corporation
Kenvue Inc.
LG Household & Health Care, Ltd.
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Marico Limited
Mefactory Co., Ltd.
MOI Cosmetics Co., Ltd.
NAOS SAS
Nu Skin Enterprises, Inc.
Obagi Cosmeceuticals LLC
Revlon, Inc.
Rohto Pharmaceutical Co., Ltd.
Saigon Cosmetics Corporation (SCC)
Sanofi S.A.
Sao Thai Duong Cosmetics JSC
Shiseido Company, Limited
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Wipro Limited
Wishcompany Inc.
Yatsen Holding Limited
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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