The United Arab Emirates’ beauty and personal care market experienced a dynamic expansion in 2024, driven by evolving consumer preferences and a broader redefinition of beauty. The sector recorded an impressive increase of USD 1.7 billion, reflecting a robust compound annual growth rate of approximately 6.3%, with this momentum expected to continue in the coming years. While the demand for premium skincare, cosmetics, and personal care products remained strong, the industry witnessed a notable shift from an emphasis on outward appearance to a more holistic view of beauty, encompassing inner wellbeing and self-actualization.
This transformation in consumer behavior was driven by a growing focus on wellness, which now extends beyond physical and mental health to include aspects such as self-esteem, identity, and community engagement. Rather than targeting specific demographics, beauty brands increasingly formulated products that addressed different life stages and mental states, acknowledging the fluid nature of consumer needs. A prime example of this shift was the rise of beauty products tailored to women’s menstrual cycles, such as moisturizers designed for specific hormonal phases like the luteal or ovulation stages. The increasing accessibility of such knowledge through social media fueled demand, positioning this niche segment for substantial growth.
The convergence of beauty and wellness also created a competitive advantage for brands that successfully integrated holistic wellbeing into their product offerings. Companies that embraced this shift capitalized on consumer interest in functional beauty solutions that align with overall lifestyle aspirations. As the UAE solidified its status as a hub for luxury beauty and cutting-edge personal care innovations, the market became a testament to the evolving definition of beauty – one that balances aesthetic appeal with deeper psychological and physiological considerations.
The report provides a comprehensive analysis of the United Arab Emirates beauty and personal care products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, consumer group, key pack material and distribution channel.
Market Segmentation
The following outlines the segmentation of the United Arab Emirates beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others
In United Arab Emirates, the beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, it includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
The beauty and personal care products market is characterized by dominance from key players such as Unilever PLC, The Procter & Gamble Company (P&G), L’Oreal S.A., Arabian Oud Company, Abdul Samad Al Qurashi Company, Beiersdorf AG, The Estee Lauder Companies Inc., Coty Inc., Ajmal International Trading Co. (LLC), LVMH Moet Hennessy Louis Vuitton SA (LVMH), Colgate-Palmolive Company, Kenvue Inc., Dabur India Limited, Chanel S.A., Rasasi Perfumes Industry LLC, Henkel AG & Co. KGaA, Haleon plc, Reckitt Benckiser Group plc (RB), Kiko S.P.A., PUIG SL, cosnova GmbH and Wella AG.
This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the United Arab Emirates beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the United Arab Emirates beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the United Arab Emirates beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the United Arab Emirates beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
United Arab Emirates Beauty and Personal Care Products Market – Product Type Analysis
United Arab Emirates Beauty and Personal Care Products Market – Price Range Analysis
United Arab Emirates Beauty and Personal Care Products Market – Consumer Group Analysis
United Arab Emirates Beauty and Personal Care Products Market – Key Pack Material Analysis
United Arab Emirates Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
L’Oreal S.A.
Arabian Oud Company
Abdul Samad Al Qurashi Company
Beiersdorf AG
The Estee Lauder Companies Inc.
Coty Inc.
Ajmal International Trading Co. (LLC)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table United Arab Emirates Beauty and Personal Care Products Market 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table United Arab Emirates Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market by Product Type, 2020-2030
Table United Arab Emirates Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market by Price Range, 2020-2030
Table United Arab Emirates Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table United Arab Emirates Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table United Arab Emirates Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table United Arab Emirates Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart United Arab Emirates Beauty and Personal Care Products Market, by Companies, 2024
Table United Arab Emirates Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart United Arab Emirates Beauty and Personal Care Products Market, by Brands, 2024
Table United Arab Emirates – Population (Millions) and Forecast
Table United Arab Emirates – Consumer Price Index (CPI) and Forecast
Table United Arab Emirates – Gross Domestic Product and Forecast
Table United Arab Emirates Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table United Arab Emirates Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
L’Oreal S.A.
Arabian Oud Company
Abdul Samad Al Qurashi Company
Beiersdorf AG
The Estee Lauder Companies Inc.
Coty Inc.
Ajmal International Trading Co. (LLC)
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Colgate-Palmolive Company
Kenvue Inc.
Dabur India Limited
Chanel S.A.
Rasasi Perfumes Industry LLC
Henkel AG & Co. KGaA
Haleon plc
Reckitt Benckiser Group plc (RB)
Kiko S.P.A.
PUIG SL
cosnova GmbH
Wella AG